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Author: Siân Weston
Publisher: Bloomsbury Publishing
ISBN: 1350179620
Category : Design
Languages : en
Pages : 197
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Book Description
Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company's modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising campaigns from the late 19th to the 21st century, The Changing Face of Burberry provides an authoritative account of shifting forms of British identity, consumer culture and fashion production, and highlights the shift over two centuries from an era when garments were made by a single hand, through to a digitized and global marketplace.
Author: Siân Weston
Publisher: Bloomsbury Publishing
ISBN: 1350179620
Category : Design
Languages : en
Pages : 197
Get Book Here
Book Description
Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company's modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising campaigns from the late 19th to the 21st century, The Changing Face of Burberry provides an authoritative account of shifting forms of British identity, consumer culture and fashion production, and highlights the shift over two centuries from an era when garments were made by a single hand, through to a digitized and global marketplace.
Author: Siân Weston
Publisher: Bloomsbury Visual Arts
ISBN: 1350332216
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company's modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising campaigns from the late 19th to the 21st century, The Changing Face of Burberry provides an authoritative account of shifting forms of British identity, consumer culture and fashion production, and highlights the shift over two centuries from an era when garments were made by a single hand, through to a digitized and global marketplace.
Author: Brian Kitson
Publisher: Austin Macauley
ISBN: 9781786291448
Category : Biography & Autobiography
Languages : en
Pages : 170
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Book Description
At the end of the 1950s the 100-year-old clothing firm Burberry was a troubled company with an uncertain future, whose new owners did not know what to do with it once they had secured it. Brian Kitson joined Burberry in 1958 expecting a temporary summer job and stayed for over twenty years. His research into the company's distinguished past, encouraged by the last Mr Burberry, began to suggest a possible direction for regeneration... Written with great verve and wit, Burberry Days tells of the author's unexpected adventures as an international travelling Burberry salesman throughout the 1960s and '70s, as well as exploring the origins of the company's emblematic trench coat and the familiar house check. The book also offers some controversial reasons why Britain, with so much to offer - from the Savile Row suit, the Jermyn Street shirt and Scottish cashmere to workforce skills and great design talent - can still only count Burberry in the premier league of international fashion houses.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 692
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Book Description
Author: Wendy K. Bendoni
Publisher: Bloomsbury Publishing
ISBN: 1474238998
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media
Author: Marc-Christian Riebe
Publisher: The Location Group
ISBN: 3952427918
Category :
Languages : en
Pages : 1503
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Book Description
The Retail Market Study 2014 of The Location Group is the one and only study of its kind with 150 of the most notable international cities of the fashion and retail world and 3'000 store openings on 1,500 pages. Over 1,000 retailers, 800 shopping streets and 500 shopping centers were analyzed. The study reached more than 100,000 readers worldwide so far.
Author: Kate Nelson Best
Publisher: Bloomsbury Publishing
ISBN: 1474285171
Category : Language Arts & Disciplines
Languages : en
Pages : 469
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Book Description
The History of Fashion Journalism is a uniquely comprehensive study of the development of the industry from its origins to the present day, and including professionals' such as Dylan Jones's vision of the future. Covering everything from early tailor's catalogues through to contemporary publications such as LOVE, together with blogs such as StyleBubble, and countries from France through to the United States, The History of Fashion Journalism explores the origins and influence of such well-known magazines as Nova, Vogue and Glamour. Combining an overview of the key moments in fashion journalism history with close textual analysis, Kate Nelson Best brings to life the evolving face of the fashion media and its relationship with the fashion industry, national politics, consumer culture and gender. This accessible and highly engaging book will be an invaluable resource not only for fashion studies students but also for those in media studies and cultural studies.
Author: Simon Sadler
Publisher: MIT Press
ISBN: 9780262692250
Category : Architecture
Languages : en
Pages : 260
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Book Description
Simon Sadler searches for the Situationist City among the detritus of tracts, manifestos, and works of art that the Situationist International left behind. From 1957 to 1972 the artistic and political movement known as the Situationist International (SI) worked aggressively to subvert the conservative ideology of the Western world. The movement's broadside attack on "establishment" institutions and values left its mark upon the libertarian left, the counterculture, the revolutionary events of 1968, and more recent phenomena from punk to postmodernism. But over time it tended to obscure Situationism's own founding principles. In this book, Simon Sadler investigates the artistic, architectural, and cultural theories that were once the foundations of Situationist thought, particularly as they applied to the form of the modern city. According to the Situationists, the benign professionalism of architecture and design had led to a sterilization of the world that threatened to wipe out any sense of spontaneity or playfulness. The Situationists hankered after the "pioneer spirit" of the modernist period, when new ideas, such as those of Marx, Freud, and Nietzsche, still felt fresh and vital. By the late fifties, movements such as British and American Pop Art and French Nouveau Ralisme had become intensely interested in everyday life, space, and mass culture. The SI aimed to convert this interest into a revolution—at the level of the city itself. Their principle for the reorganization of cities was simple and seductive: let the citizens themselves decide what spaces and architecture they want to live in and how they wish to live in them. This would instantly undermine the powers of state, bureaucracy, capital, and imperialism, thereby revolutionizing people's everyday lives. Simon Sadler searches for the Situationist City among the detritus of tracts, manifestos, and works of art that the SI left behind. The book is divided into three parts. The first, "The Naked City," outlines the Situationist critique of the urban environment as it then existed. The second, "Formulary for a New Urbanism," examines Situationist principles for the city and for city living. The third, "A New Babylon," describes actual designs proposed for a Situationist City.
Author: Wilson Ozuem
Publisher: Springer Nature
ISBN: 303070324X
Category : Business & Economics
Languages : en
Pages : 471
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Book Description
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Author: Sandeep Bhanot
Publisher: Archers & Elevators Publishing House
ISBN: 9388805771
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
