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Author: Pip Coburn
Publisher: Penguin
ISBN: 1101218355
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
The ultimate guide to predicting winners and losers in high technology Pip Coburn became famous for writing some of the liveliest reports on Wall Street. He quoted everyone from Machiavelli to HAL, Anaïs Nin to Yoda, Einstein to Gandhi. But along with the quirky writing, he consistently delivered sharp insights into technology trends and helped investors pick stocks with long-term potential. After years of studying countless winners and losers, Coburn has come up with a simple idea that explains why some technologies become huge hits (iPods, DVD players, Netflix), but others never reach more than a tiny audience (Segways, video phones, tablet PCs). He says that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new. In other words, technology demands a change in habits, and that’s the leading cause of failure for countless cool inventions. Too many tech companies believe in "build it and they will come"— build something better and people will beat a path to your door. But, as Coburn shows, most potential users are afraid of new technologies, and they need a really great reason to change. The Change Function is an irreverent look at how this pattern plays out in countless sectors, from computers to cell phones to digital TV recorders. It will be an invaluable book for people who create and invest in new technologies.
Author: Pip Coburn
Publisher: Penguin
ISBN: 1101218355
Category : Business & Economics
Languages : en
Pages : 252
Get Book Here
Book Description
The ultimate guide to predicting winners and losers in high technology Pip Coburn became famous for writing some of the liveliest reports on Wall Street. He quoted everyone from Machiavelli to HAL, Anaïs Nin to Yoda, Einstein to Gandhi. But along with the quirky writing, he consistently delivered sharp insights into technology trends and helped investors pick stocks with long-term potential. After years of studying countless winners and losers, Coburn has come up with a simple idea that explains why some technologies become huge hits (iPods, DVD players, Netflix), but others never reach more than a tiny audience (Segways, video phones, tablet PCs). He says that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new. In other words, technology demands a change in habits, and that’s the leading cause of failure for countless cool inventions. Too many tech companies believe in "build it and they will come"— build something better and people will beat a path to your door. But, as Coburn shows, most potential users are afraid of new technologies, and they need a really great reason to change. The Change Function is an irreverent look at how this pattern plays out in countless sectors, from computers to cell phones to digital TV recorders. It will be an invaluable book for people who create and invest in new technologies.
Author:
Publisher: CPP
ISBN: 1602030111
Category :
Languages : en
Pages : 47
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Book Description
Author: Robert J. Traister
Publisher: Academic Press
ISBN: 1483299430
Category : Computers
Languages : en
Pages : 176
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Book Description
If you don't fully understand C pointers and how they are used, you're not getting the most out of C programming. This book features complete coverage on using and controlling C language pointers to make C applications more powerful and expressive. This new edition is completely updated and revised to reflect the changes that have been brought about with the full adoption of ANSI C. All discussions and program examples have been updated, and reading materials necessary for any modern ANSI C programmer have also been added. Includes one 3 1/2" disk containing all of the working programs and modules found in the book. System Requirements: 286 or higher IBM PC or compatible. - Includes three entirely new chapters and many new or revised programs covering the latest techniques and advances in C - Provides a 3.5" disk containing all of the working programs and modules found within the text - Explains pointers in a friendly, easy-to-follow style to allow for quick implentation of new techniques - Serves as a useful tool to both beginning and intermediate programmers for mastering pointers - Includes numerous examples to provide continued reinforcement of techniques
Author: J. H. Curtiss
Publisher: CRC Press
ISBN: 9780824765019
Category : Mathematics
Languages : en
Pages : 420
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Book Description
This book includes information on elementary general topology, the Cauchy Integral Theorem and concepts of homology and homotopy in their application to the Cauchy theory. It is intended for an introductory course in complex analysis at the first-year graduate and advanced undergraduate level.
Author: Arthur Sullivan Gale
Publisher:
ISBN:
Category : Functions
Languages : en
Pages : 457
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Book Description
Author: Adri Timp, Jolijn Onvlee, Maarten Barth, Jan Volkert Dam, Eddy van Vliet, and others
Publisher: NESMA
ISBN: 9076258198
Category :
Languages : en
Pages : 154
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Book Description
Author: Robert van Rooij
Publisher: Springer Science & Business Media
ISBN: 9781402041761
Category : Language Arts & Disciplines
Languages : en
Pages : 312
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Book Description
In this book, the author defends a unified externalists account of propositional attitudes and reference, and formalizes this view within possible world semantics. He establishes a link between philosophical analyses of intentionality and reference, and formal semantic theories of discourse representation and context change. The relation between belief change and the semantic analyses of conditional sentences and evidential (knowledge) and buletic (desire) propositional attitudes is discussed extensively.
Author: Frank F. Tsui
Publisher: Jones & Bartlett Publishers
ISBN: 1449691994
Category : Computers
Languages : en
Pages : 346
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Book Description
Essentials of Software Engineering, Third Edition is a comprehensive, yet concise introduction to the core fundamental topics and methodologies of software development. Ideal for new students or seasoned professionals looking for a new career in the area of software engineering, this text presents the complete life cycle of a software system, from inception to release and through support. The authors have broken the text into six distinct sections covering programming concepts, system analysis and design, principles of software engineering, development and support processes, methodologies, and product management. Presenting topics emphasized by the IEEE Computer Society sponsored Software Engineering Body of Knowledge (SWEBOK) and by the Software Engineering 2004 Curriculum Guidelines for Undergraduate Degree Programs in Software Engineering, the second edition of Essentials of Software Engineering is an exceptional text for those entering the exciting world of software development.
Author: Peter Mann
Publisher: Oxford University Press
ISBN: 0192555413
Category : Science
Languages : en
Pages : 553
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Book Description
An introductory textbook exploring the subject of Lagrangian and Hamiltonian dynamics, with a relaxed and self-contained setting. Lagrangian and Hamiltonian dynamics is the continuation of Newton's classical physics into new formalisms, each highlighting novel aspects of mechanics that gradually build in complexity to form the basis for almost all of theoretical physics. Lagrangian and Hamiltonian dynamics also acts as a gateway to more abstract concepts routed in differential geometry and field theories and can be used to introduce these subject areas to newcomers. Journeying in a self-contained manner from the very basics, through the fundamentals and onwards to the cutting edge of the subject, along the way the reader is supported by all the necessary background mathematics, fully worked examples, thoughtful and vibrant illustrations as well as an informal narrative and numerous fresh, modern and inter-disciplinary applications. The book contains some unusual topics for a classical mechanics textbook. Most notable examples include the 'classical wavefunction', Koopman-von Neumann theory, classical density functional theories, the 'vakonomic' variational principle for non-holonomic constraints, the Gibbs-Appell equations, classical path integrals, Nambu brackets and the full framing of mechanics in the language of differential geometry.
Author:
Publisher:
ISBN:
Category : Industrial productivity
Languages : en
Pages : 804
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Book Description
