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Author: William L. Bird
Publisher: Northwestern University Press
ISBN: 9780810115859
Category : Advertising
Languages : en
Pages : 316
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Book Description
""Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 is a history of how big business learned to be both entertaining and persuasive when talking to the public. Examining the years from the Depression to postwar prosperity, "Better Living" follows the dissemination of a politically competitive claim of "more," "new," and "better" in industry and in life. Beginning with the changes in business-government relations during the New Deal, this study looks at the ways in which politically active corporations and their leaders learned how to speak - at a time when speaking was not enough." "Using archival sources such as the NBC, Ford Motor Company, DuPont, and Franklin Delano Roosevelt collections, William L. Bird, Jr., establishes the importance of industrial films and their role in public relations and employee relations, as well as the use of dramatic radio productions in corporate public relations. The author examines the interplay between general mass radio and print advertising, radio program sponsorship and scriptwriting, sponsored motion pictures and television entertainment, as well as exhibitions and industrial fairs and the role these media played in shaping ideas about American business and political and cultural institutions in this country for the decades to come." --Book Jacket.
Author: William L. Bird
Publisher: Northwestern University Press
ISBN: 9780810115859
Category : Advertising
Languages : en
Pages : 316
Get Book Here
Book Description
""Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 is a history of how big business learned to be both entertaining and persuasive when talking to the public. Examining the years from the Depression to postwar prosperity, "Better Living" follows the dissemination of a politically competitive claim of "more," "new," and "better" in industry and in life. Beginning with the changes in business-government relations during the New Deal, this study looks at the ways in which politically active corporations and their leaders learned how to speak - at a time when speaking was not enough." "Using archival sources such as the NBC, Ford Motor Company, DuPont, and Franklin Delano Roosevelt collections, William L. Bird, Jr., establishes the importance of industrial films and their role in public relations and employee relations, as well as the use of dramatic radio productions in corporate public relations. The author examines the interplay between general mass radio and print advertising, radio program sponsorship and scriptwriting, sponsored motion pictures and television entertainment, as well as exhibitions and industrial fairs and the role these media played in shaping ideas about American business and political and cultural institutions in this country for the decades to come." --Book Jacket.
Author: Christopher H. Sterling
Publisher: Routledge
ISBN: 1135176833
Category : Performing Arts
Languages : en
Pages : 2383
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Book Description
The average American listens to the radio three hours a day. In light of recent technological developments such as internet radio, some argue that the medium is facing a crisis, while others claim we are at the dawn of a new radio revolution. The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. It brings together the best and most important entries from the three-volume Museum of Broadcast Communications Encyclopedia of Radio, edited by Christopher Sterling. Comprised of more than 300 entries spanning the invention of radio to the Internet, The Concise Encyclopedia of American Radio addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio. The Concise Encyclopedia of American Radio include suggestions for further reading as complements to most of the articles, biographical details for all person-entries, production credits for programs, and a comprehensive index.
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 728
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Book Description
Author: Martin Grams, Jr.
Publisher: McFarland
ISBN: 1476608261
Category : Performing Arts
Languages : en
Pages : 585
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Book Description
The free-standing radios of the middle decades of the 20th century were invitingly rotund and proudly displayed--nothing like today's skinny televisions hidden inside "entertainment centers." Radios were the hub of the family's after-dinner activities, and children and adults gorged themselves on western-adventure series like "The Lone Ranger," police dramas such as "Calling All Cars," and the varied offerings of "The Cavalcade of America." Shows often aired two or three times a week, and many programs were broadcast for more than a decade, comprising hundreds of episodes. This book includes more than 300 program logs (many appearing in print for the first time) drawn from newspapers, script files in broadcast museums, records from NBC, ABC and CBS, and the personal records of series directors. Each entry contains a short broadcast history that includes directors, writers, and actors, and the broadcast dates and airtimes. A comprehensive index rounds out the work.
Author: Gail McDonald
Publisher: John Wiley & Sons
ISBN: 0470680474
Category : Literary Criticism
Languages : en
Pages : 264
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Book Description
This introduction to American literature and culture from 1900 to 1960 is organized around four major ideas about America: that is it “big”, “new”, “rich”, and “free”. Illustrates the artistic and social climate in the USA during this period. Juxtaposes discussion of history, popular culture, literature and other art forms in ways that foster discussion, questioning, and continued study. An appendix lists relevant primary and secondary works, including websites. An ideal supplement to primary texts taught in American literature courses.
Author: Jim Cox
Publisher: Scarecrow Press
ISBN: 0810865238
Category : Performing Arts
Languages : en
Pages : 323
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Book Description
The period from 1925 to 1960 was the heyday of the American Radio Soap Opera. In addition to being part of popular culture, the soap opera had important commercial aspects as well that were not only related to their production, but also to the desperate need to sell products or perish. Both sides of this story are traced in this comprehensive compendium. The dictionary section, made up of more than 500 cross-referenced entries, provides brief vignettes of the more popular and also less well-known 'soaps,' among them Back Stage Wife, Our Gal Sunday, Pepper Young's Family and The Guiding Light. Other entries evoke those who brought these programs to life: the actors, announcers, scriptwriters, networks, and even the sponsors. Nor are the basic themes, the stock characters and the gimmick, forgotten. The book's introduction defines the soap opera, examines the span of the radio serial, reviews its origins and its demise, and focuses on the character types that made up its denizens. The chronology outlines the period and the bibliography offers further reading. Together, these elements make a comprehensive reference work that researchers will find invaluable long into the future.
Author: John V Pavlik
Publisher: Routledge
ISBN: 1315530759
Category : Language Arts & Disciplines
Languages : en
Pages : 226
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Book Description
The early eras of radio storytelling have entered and continue to enter the public domain in large quantities, offering unprecedented access to the Golden Age of Radio. Author and Professor John Pavlik mines the best this age of radio has to offer in Masterful Stories, an examination of the masterpieces of audio storytelling. This book provides a chronological history of the best of the best from radio’s Golden Age, outlining a core set of principles and techniques that made these radio plays enduring examples of storytelling. It suggests that, by using these techniques, stories can engage audiences emotionally and intellectually. Grounded in a historical and theoretical understanding of radio drama, this volume illuminates the foundational works that proceeded popular modern shows such as Radiolab, The Moth, and Serial. Masterful Stories will be a powerful resource in both media history courses and courses teaching audio storytelling for modern radio and other audio formats, such as podcasting. It will appeal to audio fans looking to learn about and understand the early days of radio drama.
Author: John Dunning
Publisher: Oxford University Press
ISBN: 0199770786
Category : Performing Arts
Languages : en
Pages : 841
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Book Description
Now long out of print, John Dunning's Tune in Yesterday was the definitive one-volume reference on old-time radio broadcasting. Now, in On the Air, Dunning has completely rethought this classic work, reorganizing the material and doubling its coverage, to provide a richer and more informative account of radio's golden age. Here are some 1,500 radio shows presented in alphabetical order. The great programs of the '30s, '40s, and '50s are all here--Amos 'n' Andy, Fibber McGee and Molly, The Lone Ranger, Major Bowes' Original Amateur Hour, and The March of Time, to name only a few. For each, Dunning provides a complete broadcast history, with the timeslot, the network, and the name of the show's advertisers. He also lists major cast members, announcers, producers, directors, writers, and sound effects people--even the show's theme song. There are also umbrella entries, such as "News Broadcasts," which features an engaging essay on radio news, with capsule biographies of major broadcasters, such as Lowell Thomas and Edward R. Murrow. Equally important, Dunning provides a fascinating account of each program, taking us behind the scenes to capture the feel of the performance, such as the ghastly sounds of Lights Out (a horror drama where heads rolled and bones crunched), and providing engrossing biographies of the main people involved in the show. A wonderful read for everyone who loves old-time radio, On the Air is a must purchase for all radio hobbyists and anyone interested in 20th-century American history. It is an essential reference work for libraries and radio stations.
Author: Cynthia B. Meyers
Publisher: Fordham Univ Press
ISBN: 0823253767
Category : Social Science
Languages : en
Pages : 513
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Book Description
During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Author: San Francisco Public Library
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 468
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Book Description
