Author: Peter Raven
Publisher:
ISBN: 9781733104401
Category :
Languages : en
Pages : 264
Book Description
"Beauty and the Beast: California Wildflowers and Climate Change" is a 12 x 12'' beautifully illustrated and designed 264 page coffee table book created by conservation photographers Rob Badger and Nita Winter.Illustrations: 190 stunning images of California's diverse wildflowers and their habitats, from high mountain passes in the Sierra Nevada mountains to below sea level in Death Valley National Park.Essays: Sixteen talented and diverse authors and scientists, most of whom are women, wrote 18 storytelling style essays (1,200 to 1,800 words) about nature, conservation, climate change or taking action. The two younger authors write about hope and action, and what people can do to help create positive change. The book has three sections: The Gift of Beauty, The Human Connection and Ensuring the Future.Because people are constantly hearing about all the negative things going on in the world, Nita and Rob believed there was a need for a different, softer approach to grab people's attention and center it on the climate-change story, and conservation and population issues. They engage their audiences by first inviting them to experience the splendor of the natural world through a universal symbol of beauty, the wildflower, and then educate and inspire them to take some of the simple actions they provide to create positive change and a healthier planet. Their goal is to spread conservation and climate change ideas far beyond native plant and nature lovers, and to plant the seeds to foster action."Beauty and the Beast" is a 27 year photographic journey into the public lands of California. Lands we all own, lands under constant threat of development or resource extraction, impacts of global warming, sea level rise and wildfires. This book is as much a treasure as the flowers and creatures which are featured within its pages. Nita and Rob extend a hand to you to come in and take a long, slow look around and see what they have seen, experienced and have learned. Book includes two comprehensive indexes and a glossary.Co-published by WinterBadger Press and the California Native Plant Society
Beauty and the Beast
Author: Peter Raven
Publisher:
ISBN: 9781733104401
Category :
Languages : en
Pages : 264
Book Description
"Beauty and the Beast: California Wildflowers and Climate Change" is a 12 x 12'' beautifully illustrated and designed 264 page coffee table book created by conservation photographers Rob Badger and Nita Winter.Illustrations: 190 stunning images of California's diverse wildflowers and their habitats, from high mountain passes in the Sierra Nevada mountains to below sea level in Death Valley National Park.Essays: Sixteen talented and diverse authors and scientists, most of whom are women, wrote 18 storytelling style essays (1,200 to 1,800 words) about nature, conservation, climate change or taking action. The two younger authors write about hope and action, and what people can do to help create positive change. The book has three sections: The Gift of Beauty, The Human Connection and Ensuring the Future.Because people are constantly hearing about all the negative things going on in the world, Nita and Rob believed there was a need for a different, softer approach to grab people's attention and center it on the climate-change story, and conservation and population issues. They engage their audiences by first inviting them to experience the splendor of the natural world through a universal symbol of beauty, the wildflower, and then educate and inspire them to take some of the simple actions they provide to create positive change and a healthier planet. Their goal is to spread conservation and climate change ideas far beyond native plant and nature lovers, and to plant the seeds to foster action."Beauty and the Beast" is a 27 year photographic journey into the public lands of California. Lands we all own, lands under constant threat of development or resource extraction, impacts of global warming, sea level rise and wildfires. This book is as much a treasure as the flowers and creatures which are featured within its pages. Nita and Rob extend a hand to you to come in and take a long, slow look around and see what they have seen, experienced and have learned. Book includes two comprehensive indexes and a glossary.Co-published by WinterBadger Press and the California Native Plant Society
Publisher:
ISBN: 9781733104401
Category :
Languages : en
Pages : 264
Book Description
"Beauty and the Beast: California Wildflowers and Climate Change" is a 12 x 12'' beautifully illustrated and designed 264 page coffee table book created by conservation photographers Rob Badger and Nita Winter.Illustrations: 190 stunning images of California's diverse wildflowers and their habitats, from high mountain passes in the Sierra Nevada mountains to below sea level in Death Valley National Park.Essays: Sixteen talented and diverse authors and scientists, most of whom are women, wrote 18 storytelling style essays (1,200 to 1,800 words) about nature, conservation, climate change or taking action. The two younger authors write about hope and action, and what people can do to help create positive change. The book has three sections: The Gift of Beauty, The Human Connection and Ensuring the Future.Because people are constantly hearing about all the negative things going on in the world, Nita and Rob believed there was a need for a different, softer approach to grab people's attention and center it on the climate-change story, and conservation and population issues. They engage their audiences by first inviting them to experience the splendor of the natural world through a universal symbol of beauty, the wildflower, and then educate and inspire them to take some of the simple actions they provide to create positive change and a healthier planet. Their goal is to spread conservation and climate change ideas far beyond native plant and nature lovers, and to plant the seeds to foster action."Beauty and the Beast" is a 27 year photographic journey into the public lands of California. Lands we all own, lands under constant threat of development or resource extraction, impacts of global warming, sea level rise and wildfires. This book is as much a treasure as the flowers and creatures which are featured within its pages. Nita and Rob extend a hand to you to come in and take a long, slow look around and see what they have seen, experienced and have learned. Book includes two comprehensive indexes and a glossary.Co-published by WinterBadger Press and the California Native Plant Society
The California Native Landscape
Author: Greg Rubin
Publisher: Timber Press
ISBN: 1604692324
Category : Gardening
Languages : en
Pages : 373
Book Description
Water shortages and water rationing are commonplace throughout California, rendering expanses of lawn and thirsty, nonnative plants unsustainable. The California Native Landscape addresses both concerns by showing homeowners how to succeed with natives and showing them how lush, colorful, and thriving their landscape can be. The authors stress the importance of smart garden design and combining the right plants to promote the natural symbiosis that occurs within plant communities. Native plants also play an important role in creating fire-resistant landscapes, and this new book has cutting-edge information on this crucial topic, refuting the myth that natives are more fire-prone than nonnatives. With its unique combination of proven techniques, environmental wisdom, and inspiring design advice, this is an essential resource for all California gardeners who want to create a beautiful, ecologically appropriate, and resource-conserving home landscape.
Publisher: Timber Press
ISBN: 1604692324
Category : Gardening
Languages : en
Pages : 373
Book Description
Water shortages and water rationing are commonplace throughout California, rendering expanses of lawn and thirsty, nonnative plants unsustainable. The California Native Landscape addresses both concerns by showing homeowners how to succeed with natives and showing them how lush, colorful, and thriving their landscape can be. The authors stress the importance of smart garden design and combining the right plants to promote the natural symbiosis that occurs within plant communities. Native plants also play an important role in creating fire-resistant landscapes, and this new book has cutting-edge information on this crucial topic, refuting the myth that natives are more fire-prone than nonnatives. With its unique combination of proven techniques, environmental wisdom, and inspiring design advice, this is an essential resource for all California gardeners who want to create a beautiful, ecologically appropriate, and resource-conserving home landscape.
Banking on Beauty
Author: Adam Arenson
Publisher: University of Texas Press
ISBN: 9781477315293
Category : History
Languages : en
Pages : 368
Book Description
“I want buildings that will be exciting seventy-five years from now,” financier Howard Ahmanson told visual artist Millard Sheets, offering him complete control of design, subject, decoration, and budget for his Home Savings and Loan branch offices. The partnership between Home Savings—for decades, the nation’s largest savings and loan—and the Millard Sheets Studio produced more than 160 buildings in California, Texas, Florida, New York, Ohio, Illinois, and Missouri over the course of a quarter century. Adorned with murals, mosaics, stained glass, and sculptures, the Home Savings (and Savings of America) branches displayed a celebratory vision of community history and community values that garnered widespread acclaim. Banking on Beauty presents the first history of this remarkable building program. Drawing extensively on archival materials, site visits, and oral history interviews, Adam Arenson tells a fascinating story of how the architecture and art were created, the politics of where the branches were built, and why the Sheets Studio switched from portraying universal family scenes to celebrating local history amid the dramatic cultural and political changes of the 1960s. Combining urban history, business history, and art and architectural history, Banking on Beauty reveals how these institutions shaped the corporate and cultural landscapes of Southern California, where many of the branches were located. Richly illustrated and beautifully written, Banking on Beauty builds a convincing case for preserving these outstanding examples of Midcentury Modern architecture, which currently face an uncertain future.
Publisher: University of Texas Press
ISBN: 9781477315293
Category : History
Languages : en
Pages : 368
Book Description
“I want buildings that will be exciting seventy-five years from now,” financier Howard Ahmanson told visual artist Millard Sheets, offering him complete control of design, subject, decoration, and budget for his Home Savings and Loan branch offices. The partnership between Home Savings—for decades, the nation’s largest savings and loan—and the Millard Sheets Studio produced more than 160 buildings in California, Texas, Florida, New York, Ohio, Illinois, and Missouri over the course of a quarter century. Adorned with murals, mosaics, stained glass, and sculptures, the Home Savings (and Savings of America) branches displayed a celebratory vision of community history and community values that garnered widespread acclaim. Banking on Beauty presents the first history of this remarkable building program. Drawing extensively on archival materials, site visits, and oral history interviews, Adam Arenson tells a fascinating story of how the architecture and art were created, the politics of where the branches were built, and why the Sheets Studio switched from portraying universal family scenes to celebrating local history amid the dramatic cultural and political changes of the 1960s. Combining urban history, business history, and art and architectural history, Banking on Beauty reveals how these institutions shaped the corporate and cultural landscapes of Southern California, where many of the branches were located. Richly illustrated and beautifully written, Banking on Beauty builds a convincing case for preserving these outstanding examples of Midcentury Modern architecture, which currently face an uncertain future.
California Crackup
Author: Joe Mathews
Publisher: Univ of California Press
ISBN: 0520268520
Category : History
Languages : en
Pages : 237
Book Description
"California Crackup is brilliant. It cuts through the familiar tangle of diagnoses and quick-fix solutions to provide a comprehensive and persuasive analysis of California's dysfunctional governmental system. Paul and Mathews have coolly laid out a complicated story, made it readable, sometimes even comedic. It is the best discussion of the issue I've seen in over three decades."--Peter Schrag, author of California: America's High-Stakes Experiment "I know of no other work that combines so succinctly and enjoyably a historical summary of California's existing problems with such a sweeping and provocative program of reform."--Ethan Rarick, University of California, Berkeley "Mark Paul and Joe Mathews have produced an indispensable guide to California's crisis of governance--and they have done so with humor, scholarship, fairness and storytelling verve. Every Californian should read this book."--Steve Coll, Pulitzer Prize-winning author of Ghost Wars "Mark Paul... has a talent for presenting California Big Think stuff in an easily accessible and always readable way...[offering] clear and creative insights on the subject of California's collapse."--CalBuzz "Joe Mathews has done an artful, fascinating, and convincing job of connecting the California of today's Schwarzenegger era to the long history that made his rise possible.--James Fallows,The Atlantic Monthly on Mathews' book, The People's Machine
Publisher: Univ of California Press
ISBN: 0520268520
Category : History
Languages : en
Pages : 237
Book Description
"California Crackup is brilliant. It cuts through the familiar tangle of diagnoses and quick-fix solutions to provide a comprehensive and persuasive analysis of California's dysfunctional governmental system. Paul and Mathews have coolly laid out a complicated story, made it readable, sometimes even comedic. It is the best discussion of the issue I've seen in over three decades."--Peter Schrag, author of California: America's High-Stakes Experiment "I know of no other work that combines so succinctly and enjoyably a historical summary of California's existing problems with such a sweeping and provocative program of reform."--Ethan Rarick, University of California, Berkeley "Mark Paul and Joe Mathews have produced an indispensable guide to California's crisis of governance--and they have done so with humor, scholarship, fairness and storytelling verve. Every Californian should read this book."--Steve Coll, Pulitzer Prize-winning author of Ghost Wars "Mark Paul... has a talent for presenting California Big Think stuff in an easily accessible and always readable way...[offering] clear and creative insights on the subject of California's collapse."--CalBuzz "Joe Mathews has done an artful, fascinating, and convincing job of connecting the California of today's Schwarzenegger era to the long history that made his rise possible.--James Fallows,The Atlantic Monthly on Mathews' book, The People's Machine
The Biopolitics of Beauty
Author: Alvaro Jarrín
Publisher: Univ of California Press
ISBN: 0520967216
Category : Social Science
Languages : en
Pages : 267
Book Description
The Biopolitics of Beauty examines how beauty became an aim of national health in Brazil. Using ethnographic fieldwork carried out in Brazilian hospitals, the author shows how plastic surgeons and patients navigate the public health system to transform beauty into a basic health right. The book historically traces the national concern with beauty to Brazilian eugenics, which established beauty as an index of the nation’s racial improvement. From here, Jarrín explains how plastic surgeons became the main proponents of a raciology of beauty, using it to gain the backing of the Brazilian state. Beauty can be understood as an immaterial form of value that Jarrín calls “affective capital,” which maps onto and intensifies the social hierarchies of Brazilian society. Patients experience beauty as central to national belonging and to gendered aspirations of upward mobility, and they become entangled in biopolitical rationalities that complicate their ability to consent to the risks of surgery. The Biopolitics of Beauty explores not only the biopolitical regime that made beauty a desirable national project, but also the subtle ways in which beauty is laden with affective value within everyday social practices—thus becoming the terrain upon which race, class, and gender hierarchies are reproduced and contested in Brazil.
Publisher: Univ of California Press
ISBN: 0520967216
Category : Social Science
Languages : en
Pages : 267
Book Description
The Biopolitics of Beauty examines how beauty became an aim of national health in Brazil. Using ethnographic fieldwork carried out in Brazilian hospitals, the author shows how plastic surgeons and patients navigate the public health system to transform beauty into a basic health right. The book historically traces the national concern with beauty to Brazilian eugenics, which established beauty as an index of the nation’s racial improvement. From here, Jarrín explains how plastic surgeons became the main proponents of a raciology of beauty, using it to gain the backing of the Brazilian state. Beauty can be understood as an immaterial form of value that Jarrín calls “affective capital,” which maps onto and intensifies the social hierarchies of Brazilian society. Patients experience beauty as central to national belonging and to gendered aspirations of upward mobility, and they become entangled in biopolitical rationalities that complicate their ability to consent to the risks of surgery. The Biopolitics of Beauty explores not only the biopolitical regime that made beauty a desirable national project, but also the subtle ways in which beauty is laden with affective value within everyday social practices—thus becoming the terrain upon which race, class, and gender hierarchies are reproduced and contested in Brazil.
Beauty in a Box
Author: Cheryl Thompson
Publisher: Wilfrid Laurier Univ. Press
ISBN: 1771123605
Category : Social Science
Languages : en
Pages : 442
Book Description
One of the first transnational, feminist studies of Canada’s black beauty culture and the role that media, retail, and consumers have played in its development, Beauty in a Box widens our understanding of the politics of black hair. The book analyzes advertisements and articles from media—newspapers, advertisements, television, and other sources—that focus on black communities in Halifax, Montreal, Toronto, and Calgary. The author explains the role local black community media has played in the promotion of African American–owned beauty products; how the segmentation of beauty culture (i.e., the sale of black beauty products on store shelves labelled “ethnic hair care”) occurred in Canada; and how black beauty culture, which was generally seen as a small niche market before the 1970s, entered Canada’s mainstream by way of department stores, drugstores, and big-box retailers. Beauty in a Box uses an interdisciplinary framework, engaging with African American history, critical race and cultural theory, consumer culture theory, media studies, diasporic art history, black feminism, visual culture, film studies, and political economy to explore the history of black beauty culture in both Canada and the United States.
Publisher: Wilfrid Laurier Univ. Press
ISBN: 1771123605
Category : Social Science
Languages : en
Pages : 442
Book Description
One of the first transnational, feminist studies of Canada’s black beauty culture and the role that media, retail, and consumers have played in its development, Beauty in a Box widens our understanding of the politics of black hair. The book analyzes advertisements and articles from media—newspapers, advertisements, television, and other sources—that focus on black communities in Halifax, Montreal, Toronto, and Calgary. The author explains the role local black community media has played in the promotion of African American–owned beauty products; how the segmentation of beauty culture (i.e., the sale of black beauty products on store shelves labelled “ethnic hair care”) occurred in Canada; and how black beauty culture, which was generally seen as a small niche market before the 1970s, entered Canada’s mainstream by way of department stores, drugstores, and big-box retailers. Beauty in a Box uses an interdisciplinary framework, engaging with African American history, critical race and cultural theory, consumer culture theory, media studies, diasporic art history, black feminism, visual culture, film studies, and political economy to explore the history of black beauty culture in both Canada and the United States.
Inside the California Food Revolution
Author: Joyce Goldstein
Publisher: Univ of California Press
ISBN: 0520956702
Category : Cooking
Languages : en
Pages : 361
Book Description
In this authoritative and immensely readable insider’s account, celebrated cookbook author and former chef Joyce Goldstein traces the development of California cuisine from its formative years in the 1970s to 2000, when farm-to-table, foraging, and fusion cooking had become part of the national vocabulary. Interviews with almost two hundred chefs, purveyors, artisans, winemakers, and food writers bring to life an approach to cooking grounded in passion, bold innovation, and a dedication to "flavor first." Goldstein explains how the counterculture movement in the West gave rise to a restaurant culture characterized by open kitchens, women in leadership positions, and a surprising number of chefs and artisanal food producers who lacked formal training. The new cuisine challenged the conventional kitchen hierarchy and French dominance in fine dining, leading to a more egalitarian and informal food scene. In weaving Goldstein’s views on California food culture with profiles of those who played a part in its development—from Alice Waters to Bill Niman to Wolfgang Puck—Inside the California Food Revolution demonstrates that, while fresh produce and locally sourced ingredients are iconic in California, what transforms these elements into a unique cuisine is a distinctly Western culture of openness, creativity, and collaboration. Engagingly written and full of captivating anecdotes, this book shows how the inspirations that emerged in California went on to transform the experience of eating throughout the United States and the world.
Publisher: Univ of California Press
ISBN: 0520956702
Category : Cooking
Languages : en
Pages : 361
Book Description
In this authoritative and immensely readable insider’s account, celebrated cookbook author and former chef Joyce Goldstein traces the development of California cuisine from its formative years in the 1970s to 2000, when farm-to-table, foraging, and fusion cooking had become part of the national vocabulary. Interviews with almost two hundred chefs, purveyors, artisans, winemakers, and food writers bring to life an approach to cooking grounded in passion, bold innovation, and a dedication to "flavor first." Goldstein explains how the counterculture movement in the West gave rise to a restaurant culture characterized by open kitchens, women in leadership positions, and a surprising number of chefs and artisanal food producers who lacked formal training. The new cuisine challenged the conventional kitchen hierarchy and French dominance in fine dining, leading to a more egalitarian and informal food scene. In weaving Goldstein’s views on California food culture with profiles of those who played a part in its development—from Alice Waters to Bill Niman to Wolfgang Puck—Inside the California Food Revolution demonstrates that, while fresh produce and locally sourced ingredients are iconic in California, what transforms these elements into a unique cuisine is a distinctly Western culture of openness, creativity, and collaboration. Engagingly written and full of captivating anecdotes, this book shows how the inspirations that emerged in California went on to transform the experience of eating throughout the United States and the world.
The California Field Atlas
Author: Obi Kaufmann
Publisher: Heyday Books
ISBN: 9781597144025
Category : Design
Languages : en
Pages : 552
Book Description
"[A] gorgeously illustrated compendium."--Sunset This lavishly illustrated atlas takes readers off the beaten path and outside normal conceptions of California, revealing its myriad ecologies, topographies, and histories in exquisite maps and trail paintings. Based on decades of exploring the backcountry of the Golden State, artist-adventurer Obi Kaufmann blends science and art to illuminate the multifaceted array of living, connected systems like no book has done before. Kaufmann depicts layer after layer of the natural world, delighting in the grand scale and details alike. The effect is staggeringly beautiful: presented alongside California divvied into its fifty-eight counties, for example, we consider California made up of dancing tectonic plates, of watersheds, of wildflower gardens. Maps are enhanced by spirited illustrations of wildlife, keys that explain natural phenomena, and a clear-sighted but reverential text. Full of character and color, a bit larger than life, The California Field Atlas is the ultimate road trip companion and love letter to a place.
Publisher: Heyday Books
ISBN: 9781597144025
Category : Design
Languages : en
Pages : 552
Book Description
"[A] gorgeously illustrated compendium."--Sunset This lavishly illustrated atlas takes readers off the beaten path and outside normal conceptions of California, revealing its myriad ecologies, topographies, and histories in exquisite maps and trail paintings. Based on decades of exploring the backcountry of the Golden State, artist-adventurer Obi Kaufmann blends science and art to illuminate the multifaceted array of living, connected systems like no book has done before. Kaufmann depicts layer after layer of the natural world, delighting in the grand scale and details alike. The effect is staggeringly beautiful: presented alongside California divvied into its fifty-eight counties, for example, we consider California made up of dancing tectonic plates, of watersheds, of wildflower gardens. Maps are enhanced by spirited illustrations of wildlife, keys that explain natural phenomena, and a clear-sighted but reverential text. Full of character and color, a bit larger than life, The California Field Atlas is the ultimate road trip companion and love letter to a place.
The Coasts of California
Author: Obi Kaufmann
Publisher: Heyday Books
ISBN: 9781597145510
Category : Nature
Languages : en
Pages : 672
Book Description
An epic, gloriously illustrated journey up and down California's shoreline California's coastline is world famous, an endless source of fascination and fantasy, but there is no book about it like this one. Obi Kaufmann, author-illustrator of The California Field Atlas and The Forests of California, now turns his attention to the 1,200 miles of the Golden State where the land meets the ocean. Bursting with color, The Coasts of California is in Kaufmann's signature style, fusing science with art and pure poetic reverie. And much more than a survey of tourist spots, Coasts is a full immersion into the astonishingly varied natural worlds that hug California's shoreline. With hundreds of gorgeous watercolor maps and illustrations, Kaufmann explores the rhythms of the tides, the lives of sea creatures, the shifting of rocks and sand, and the special habitats found on California's islands. At the book's core is an expansive, detailed walk down the California Coastal Trail, including maps of parks along the way--a wealth of knowledge for any coast-lover. The Coasts of California is a geographic epic, an odyssey in nature, a grand and glorious book for a grand and glorious part of the world.
Publisher: Heyday Books
ISBN: 9781597145510
Category : Nature
Languages : en
Pages : 672
Book Description
An epic, gloriously illustrated journey up and down California's shoreline California's coastline is world famous, an endless source of fascination and fantasy, but there is no book about it like this one. Obi Kaufmann, author-illustrator of The California Field Atlas and The Forests of California, now turns his attention to the 1,200 miles of the Golden State where the land meets the ocean. Bursting with color, The Coasts of California is in Kaufmann's signature style, fusing science with art and pure poetic reverie. And much more than a survey of tourist spots, Coasts is a full immersion into the astonishingly varied natural worlds that hug California's shoreline. With hundreds of gorgeous watercolor maps and illustrations, Kaufmann explores the rhythms of the tides, the lives of sea creatures, the shifting of rocks and sand, and the special habitats found on California's islands. At the book's core is an expansive, detailed walk down the California Coastal Trail, including maps of parks along the way--a wealth of knowledge for any coast-lover. The Coasts of California is a geographic epic, an odyssey in nature, a grand and glorious book for a grand and glorious part of the world.
Coastal California
Author: Jake Rajs
Publisher: Rizzoli Publications
ISBN: 0847861090
Category : Photography
Languages : en
Pages : 258
Book Description
An unprecedented book showcasing the California coast via the Pacific Coast Highway and beyond. As America stands to the rest of the world, so stands California to America—a shining promise of endless possibility. California is both dream and reality. Coastal California is for anyone who has felt the lure of a Pacific sunset. From the physical beauty of Monterey to the grandeur of Southern California, photographer Jake Rajs displays his skillful command of capturing the coastline and Pacific Ocean in every season and the land that is affected by it. Including such locations as Redwood National Park, Point Reyes National Seashore, Sausalito, Huntington Beach, Long Beach, and Pacific Palisades, Coastal California is sure to be the gift book of the year for those who feel the rush of the Pacific Coast Highway and those who just dream of it.
Publisher: Rizzoli Publications
ISBN: 0847861090
Category : Photography
Languages : en
Pages : 258
Book Description
An unprecedented book showcasing the California coast via the Pacific Coast Highway and beyond. As America stands to the rest of the world, so stands California to America—a shining promise of endless possibility. California is both dream and reality. Coastal California is for anyone who has felt the lure of a Pacific sunset. From the physical beauty of Monterey to the grandeur of Southern California, photographer Jake Rajs displays his skillful command of capturing the coastline and Pacific Ocean in every season and the land that is affected by it. Including such locations as Redwood National Park, Point Reyes National Seashore, Sausalito, Huntington Beach, Long Beach, and Pacific Palisades, Coastal California is sure to be the gift book of the year for those who feel the rush of the Pacific Coast Highway and those who just dream of it.