Author: Devora Zack
Publisher: Berrett-Koehler Publishers
ISBN: 1523093382
Category : Business & Economics
Languages : en
Pages : 143
Book Description
This hilarious and profound workplace guide proves the rigorously rational and the supremely sympathetic can meet in the middle and merge their strengths. Readers will discover how blending with their opposite opens the pathway to being their truest selves. Carl Jung's personality typology introduced the distinction that Feelers (who lead with their hearts) put more weight on personal concerns and the people involved, and Thinkers (who lead with their heads) are guided by objective principles and impartial facts. This book calls them Cacti and Snowflakes—each singularly transcendent. But can people with such fundamentally different ways of making sense of and engaging with the world work together? Yes, says Devora Zack! The key is not to try to change each other. Zack says we can directly control only three things: what we say, what we think, and what we do. The best use of our energy is to focus on our own reactions and perceptions rather than try to “fix” other people. This book includes an assessment so readers can learn where they are on the Thinker/Feeler spectrum—and because it's a spectrum, readers might well be a snowcactus or a cactusflake. Then Zack helps them figure out where other people might be, guiding them through a myriad of modes of communication and motivation based on personality type. She includes real-life scenarios that show how to nurture one's nature while successfully connecting with those on the other side. As always, Zack fearlessly and entertainingly dispels myths, squashes stereotypes, and transforms perceived liabilities into strengths. And she once again affirms that, like chocolate and peanut butter, we are better together.
The Cactus and Snowflake at Work
Author: Devora Zack
Publisher: Berrett-Koehler Publishers
ISBN: 1523093382
Category : Business & Economics
Languages : en
Pages : 143
Book Description
This hilarious and profound workplace guide proves the rigorously rational and the supremely sympathetic can meet in the middle and merge their strengths. Readers will discover how blending with their opposite opens the pathway to being their truest selves. Carl Jung's personality typology introduced the distinction that Feelers (who lead with their hearts) put more weight on personal concerns and the people involved, and Thinkers (who lead with their heads) are guided by objective principles and impartial facts. This book calls them Cacti and Snowflakes—each singularly transcendent. But can people with such fundamentally different ways of making sense of and engaging with the world work together? Yes, says Devora Zack! The key is not to try to change each other. Zack says we can directly control only three things: what we say, what we think, and what we do. The best use of our energy is to focus on our own reactions and perceptions rather than try to “fix” other people. This book includes an assessment so readers can learn where they are on the Thinker/Feeler spectrum—and because it's a spectrum, readers might well be a snowcactus or a cactusflake. Then Zack helps them figure out where other people might be, guiding them through a myriad of modes of communication and motivation based on personality type. She includes real-life scenarios that show how to nurture one's nature while successfully connecting with those on the other side. As always, Zack fearlessly and entertainingly dispels myths, squashes stereotypes, and transforms perceived liabilities into strengths. And she once again affirms that, like chocolate and peanut butter, we are better together.
Publisher: Berrett-Koehler Publishers
ISBN: 1523093382
Category : Business & Economics
Languages : en
Pages : 143
Book Description
This hilarious and profound workplace guide proves the rigorously rational and the supremely sympathetic can meet in the middle and merge their strengths. Readers will discover how blending with their opposite opens the pathway to being their truest selves. Carl Jung's personality typology introduced the distinction that Feelers (who lead with their hearts) put more weight on personal concerns and the people involved, and Thinkers (who lead with their heads) are guided by objective principles and impartial facts. This book calls them Cacti and Snowflakes—each singularly transcendent. But can people with such fundamentally different ways of making sense of and engaging with the world work together? Yes, says Devora Zack! The key is not to try to change each other. Zack says we can directly control only three things: what we say, what we think, and what we do. The best use of our energy is to focus on our own reactions and perceptions rather than try to “fix” other people. This book includes an assessment so readers can learn where they are on the Thinker/Feeler spectrum—and because it's a spectrum, readers might well be a snowcactus or a cactusflake. Then Zack helps them figure out where other people might be, guiding them through a myriad of modes of communication and motivation based on personality type. She includes real-life scenarios that show how to nurture one's nature while successfully connecting with those on the other side. As always, Zack fearlessly and entertainingly dispels myths, squashes stereotypes, and transforms perceived liabilities into strengths. And she once again affirms that, like chocolate and peanut butter, we are better together.
The Cactus and Snowflake at Work
Author: Devora Zack
Publisher: Berrett-Koehler Publishers
ISBN: 1523093374
Category : Business & Economics
Languages : en
Pages : 193
Book Description
This hilarious and profound workplace guide proves the rigorously rational and the supremely sympathetic can meet in the middle and merge their strengths. Readers will discover how blending with their opposite opens the pathway to being their truest selves. Carl Jung's personality typology introduced the distinction that Feelers (who lead with their hearts) put more weight on personal concerns and the people involved, and Thinkers (who lead with their heads) are guided by objective principles and impartial facts. This book calls them Cacti and Snowflakes—each singularly transcendent. But can people with such fundamentally different ways of making sense of and engaging with the world work together? Yes, says Devora Zack! The key is not to try to change each other. Zack says we can directly control only three things: what we say, what we think, and what we do. The best use of our energy is to focus on our own reactions and perceptions rather than try to “fix” other people. This book includes an assessment so readers can learn where they are on the Thinker/Feeler spectrum—and because it's a spectrum, readers might well be a snowcactus or a cactusflake. Then Zack helps them figure out where other people might be, guiding them through a myriad of modes of communication and motivation based on personality type. She includes real-life scenarios that show how to nurture one's nature while successfully connecting with those on the other side. As always, Zack fearlessly and entertainingly dispels myths, squashes stereotypes, and transforms perceived liabilities into strengths. And she once again affirms that, like chocolate and peanut butter, we are better together.
Publisher: Berrett-Koehler Publishers
ISBN: 1523093374
Category : Business & Economics
Languages : en
Pages : 193
Book Description
This hilarious and profound workplace guide proves the rigorously rational and the supremely sympathetic can meet in the middle and merge their strengths. Readers will discover how blending with their opposite opens the pathway to being their truest selves. Carl Jung's personality typology introduced the distinction that Feelers (who lead with their hearts) put more weight on personal concerns and the people involved, and Thinkers (who lead with their heads) are guided by objective principles and impartial facts. This book calls them Cacti and Snowflakes—each singularly transcendent. But can people with such fundamentally different ways of making sense of and engaging with the world work together? Yes, says Devora Zack! The key is not to try to change each other. Zack says we can directly control only three things: what we say, what we think, and what we do. The best use of our energy is to focus on our own reactions and perceptions rather than try to “fix” other people. This book includes an assessment so readers can learn where they are on the Thinker/Feeler spectrum—and because it's a spectrum, readers might well be a snowcactus or a cactusflake. Then Zack helps them figure out where other people might be, guiding them through a myriad of modes of communication and motivation based on personality type. She includes real-life scenarios that show how to nurture one's nature while successfully connecting with those on the other side. As always, Zack fearlessly and entertainingly dispels myths, squashes stereotypes, and transforms perceived liabilities into strengths. And she once again affirms that, like chocolate and peanut butter, we are better together.
Managing for People Who Hate Managing
Author: Devora Zack
Publisher: Berrett-Koehler Publishers
ISBN: 1609945751
Category : Business & Economics
Languages : en
Pages : 178
Book Description
Professional success, more often than not, means becoming a manager. Yet nobody prepared you for having to deal with messy tidbits like emotions, conflicts, and personalities—all while achieving ever-greater goals and meeting ever-looming deadlines. Not exactly what you had in mind, is it? Don't panic. Devora Zack has the tools to help you succeed and even thrive as a manager. Drawing on the Myers-Briggs Type Indicator, Zack introduces two primary management styles—thinkers and feelers—and guides you in developing a management style that fits who you really are. She takes you through a host of potentially difficult situations, showing how this new way of understanding yourself and others makes managing less of a stumble in the dark and more of a walk in the park. Her enlightening examples, helpful exercises, and lifesaving tips make this book the new go-to guide for all those managers looking to love their jobs again.
Publisher: Berrett-Koehler Publishers
ISBN: 1609945751
Category : Business & Economics
Languages : en
Pages : 178
Book Description
Professional success, more often than not, means becoming a manager. Yet nobody prepared you for having to deal with messy tidbits like emotions, conflicts, and personalities—all while achieving ever-greater goals and meeting ever-looming deadlines. Not exactly what you had in mind, is it? Don't panic. Devora Zack has the tools to help you succeed and even thrive as a manager. Drawing on the Myers-Briggs Type Indicator, Zack introduces two primary management styles—thinkers and feelers—and guides you in developing a management style that fits who you really are. She takes you through a host of potentially difficult situations, showing how this new way of understanding yourself and others makes managing less of a stumble in the dark and more of a walk in the park. Her enlightening examples, helpful exercises, and lifesaving tips make this book the new go-to guide for all those managers looking to love their jobs again.
Singletasking
Author: Devora Zack
Publisher: Berrett-Koehler Publishers
ISBN: 1626562636
Category : Self-Help
Languages : en
Pages : 174
Book Description
“Can literally double your productivity and performance overnight. This may be the most important book on time and personal management you will ever read.” —Brian Tracy, international bestselling author of Eat That Frog! Your mind can’t be two places at once. Too many of us have become addicted to the popular, enticing, dangerously misleading drug of multitasking. Devora Zack was once hooked herself. But she beat it and became more efficient, and you can too. Zack marshals convincing neuroscientific evidence to prove that you really can’t do more by trying to tackle several things at once—it’s an illusion. There is a better way to deal with all the information and interruptions that bombard us today. Singletasking explains exactly how to clear and calm your mind, arrange your schedule and environment, and gently yet firmly manage the expectations of people around you so that you can accomplish a succession of tasks, one by one—and be infinitely more productive. Singletasking is the secret to success and sanity. “Devora Zack shows us how doing one thing at a time reduces stress, increases efficiency, and produces higher quality results. If you want to work smarter, not harder, read this book!” —Ken Blanchard, #1 New York Times-bestselling coauthor of The One Minute Manager® “Don’t let Zack’s lighthearted tone fool you—Singletasking is backed by hard science, and this book’s pragmatic advice can really change your work and your life.” —David Bach, #1 New York Times-bestselling author of The Automatic Millionaire “Zack shows readers how they can manage the expectations of others, unplug from technology (at times), and operate in the moment.” —Library Journal
Publisher: Berrett-Koehler Publishers
ISBN: 1626562636
Category : Self-Help
Languages : en
Pages : 174
Book Description
“Can literally double your productivity and performance overnight. This may be the most important book on time and personal management you will ever read.” —Brian Tracy, international bestselling author of Eat That Frog! Your mind can’t be two places at once. Too many of us have become addicted to the popular, enticing, dangerously misleading drug of multitasking. Devora Zack was once hooked herself. But she beat it and became more efficient, and you can too. Zack marshals convincing neuroscientific evidence to prove that you really can’t do more by trying to tackle several things at once—it’s an illusion. There is a better way to deal with all the information and interruptions that bombard us today. Singletasking explains exactly how to clear and calm your mind, arrange your schedule and environment, and gently yet firmly manage the expectations of people around you so that you can accomplish a succession of tasks, one by one—and be infinitely more productive. Singletasking is the secret to success and sanity. “Devora Zack shows us how doing one thing at a time reduces stress, increases efficiency, and produces higher quality results. If you want to work smarter, not harder, read this book!” —Ken Blanchard, #1 New York Times-bestselling coauthor of The One Minute Manager® “Don’t let Zack’s lighthearted tone fool you—Singletasking is backed by hard science, and this book’s pragmatic advice can really change your work and your life.” —David Bach, #1 New York Times-bestselling author of The Automatic Millionaire “Zack shows readers how they can manage the expectations of others, unplug from technology (at times), and operate in the moment.” —Library Journal
Networking for People Who Hate Networking
Author: Devora Zack
Publisher: Berrett-Koehler Publishers
ISBN: 1605099414
Category : Business & Economics
Languages : en
Pages : 223
Book Description
Shows how the networking-averse can succeed by working with the very traits that make them hate traditional networking Written by a proud introvert who is also an enthusiastic networker Includes field-tested tips and techniques for virtually any situation Are you the kind of person who would rather get a root canal than face a group of strangers? Does the phrase “working a room” make you want to retreat to yours? Does traditional networking advice seem like it’s in a foreign language? Devora Zack, an avowed introvert and a successful consultant who speaks to thousands of people every year, feels your pain. She found that most networking advice books assume that to succeed you have to become an outgoing, extraverted person. Or at least learn how to fake it. Not at all. There is another way. This book shatters stereotypes about people who dislike networking. They’re not shy or misanthropic. Rather, they tend to be reflective—they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because they’ve been told networking is all about small talk, big numbers and constant contact, they assume it’s not for them. But it is! Zack politely examines and then smashes to tiny fragments the “dusty old rules” of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity—a notion readers can now embrace. Networking enables you to accomplish the things that are important to you. But you can’t adopt a style that goes against who you are—and you don’t have to. “I have never met a person who did not benefit tremendously from learning how to network—on his or her own terms”, Zack writes. “You do not succeed by denying your natural temperament; you succeed by working with your strengths.”
Publisher: Berrett-Koehler Publishers
ISBN: 1605099414
Category : Business & Economics
Languages : en
Pages : 223
Book Description
Shows how the networking-averse can succeed by working with the very traits that make them hate traditional networking Written by a proud introvert who is also an enthusiastic networker Includes field-tested tips and techniques for virtually any situation Are you the kind of person who would rather get a root canal than face a group of strangers? Does the phrase “working a room” make you want to retreat to yours? Does traditional networking advice seem like it’s in a foreign language? Devora Zack, an avowed introvert and a successful consultant who speaks to thousands of people every year, feels your pain. She found that most networking advice books assume that to succeed you have to become an outgoing, extraverted person. Or at least learn how to fake it. Not at all. There is another way. This book shatters stereotypes about people who dislike networking. They’re not shy or misanthropic. Rather, they tend to be reflective—they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because they’ve been told networking is all about small talk, big numbers and constant contact, they assume it’s not for them. But it is! Zack politely examines and then smashes to tiny fragments the “dusty old rules” of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity—a notion readers can now embrace. Networking enables you to accomplish the things that are important to you. But you can’t adopt a style that goes against who you are—and you don’t have to. “I have never met a person who did not benefit tremendously from learning how to network—on his or her own terms”, Zack writes. “You do not succeed by denying your natural temperament; you succeed by working with your strengths.”
Networking for People Who Hate Networking
Author: Devora Zack
Publisher: ReadHowYouWant.com
ISBN: 1458725472
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Shows how the networking-averse can succeed by working with the very traits that make them hate traditional networking Written by a proud introvert who is also an enthusiastic networker Includes field-tested tips and techniques for virtually any situation Are you the kind of person who would rather get a root canal than face a group of strangers? Does the phrase working a room make you want to retreat to yours? Does traditional networking advice seem like its in a foreign language? Devora Zack, an avowed introvert and a successful consultant who speaks to thousands of people every year, feels your pain. She found that most networking advice books assume that to succeed you have to become an outgoing, extraverted person. Or at least learn how to fake it. Not at all. There is another way. This book shatters stereotypes about people who dislike networking. Theyre not shy or misanthropic. Rather, they tend to be reflective - they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because theyve been told networking is all about small talk, big numbers and constant contact, they assume its not for them. But it is! Zack politely examines and then smashes to tiny fragments the dusty old rules of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity - a notion readers can now embrace. Networking enables you to accomplish the things that are important to you. But you cant adopt a style that goes against who you are - and you dont have to. I have never met a person who did not benefit tremendously from learning how to network - on his or her own terms, Zack writes. You do not succeed by denying your natural temperament; you succeed by working with your strengths.
Publisher: ReadHowYouWant.com
ISBN: 1458725472
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Shows how the networking-averse can succeed by working with the very traits that make them hate traditional networking Written by a proud introvert who is also an enthusiastic networker Includes field-tested tips and techniques for virtually any situation Are you the kind of person who would rather get a root canal than face a group of strangers? Does the phrase working a room make you want to retreat to yours? Does traditional networking advice seem like its in a foreign language? Devora Zack, an avowed introvert and a successful consultant who speaks to thousands of people every year, feels your pain. She found that most networking advice books assume that to succeed you have to become an outgoing, extraverted person. Or at least learn how to fake it. Not at all. There is another way. This book shatters stereotypes about people who dislike networking. Theyre not shy or misanthropic. Rather, they tend to be reflective - they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because theyve been told networking is all about small talk, big numbers and constant contact, they assume its not for them. But it is! Zack politely examines and then smashes to tiny fragments the dusty old rules of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity - a notion readers can now embrace. Networking enables you to accomplish the things that are important to you. But you cant adopt a style that goes against who you are - and you dont have to. I have never met a person who did not benefit tremendously from learning how to network - on his or her own terms, Zack writes. You do not succeed by denying your natural temperament; you succeed by working with your strengths.
Auténtico, Second Edition
Author: Robert Rodriguez
Publisher: Berrett-Koehler Publishers
ISBN: 1523093056
Category : Business & Economics
Languages : en
Pages : 303
Book Description
America has an urgent need for Latino and Latina executives. This book identifies a path to uplift and amplify their representation in leadership. Latinos and Latinas will account for a third of our workforce by 2050—yet they make up only 5 percent of senior roles in corporate America. Dr. Robert Rodriguez and Andrés T. Tapia call this low percentage of Latino and Latina corporate executives today the “5 percent Shame.” Inspired by Price M. Cobbs's seminal work on the secrets of successful Black leaders, this book seeks to understand the impact on Latinos and Latinas of the external forces of conscious and unconscious biases and of the internal forces of whether to assimilate or double down on their cultural identities in their quest to get ahead. The second edition features a new foreword by Henry Cisneros, former secretary of the Department of Housing and Urban Development, as well as updated statistics and graphs to represent how America's career landscape for Latinos has and has not changed and how to ensure Latinos can rise to their fullest potential. Using insights from in-depth interviews with twenty highly successful boomer Latino and Latina executives and focus groups with dozens of Gen X and millennial leaders, the authors have captured lessons about how these individuals chose their career paths, addressed challenges, and seized opportunities. The discussions are interpreted through the lenses of the authors' different personal experiences as Latino leaders in corporate America and synthesized as a guide for future leaders.
Publisher: Berrett-Koehler Publishers
ISBN: 1523093056
Category : Business & Economics
Languages : en
Pages : 303
Book Description
America has an urgent need for Latino and Latina executives. This book identifies a path to uplift and amplify their representation in leadership. Latinos and Latinas will account for a third of our workforce by 2050—yet they make up only 5 percent of senior roles in corporate America. Dr. Robert Rodriguez and Andrés T. Tapia call this low percentage of Latino and Latina corporate executives today the “5 percent Shame.” Inspired by Price M. Cobbs's seminal work on the secrets of successful Black leaders, this book seeks to understand the impact on Latinos and Latinas of the external forces of conscious and unconscious biases and of the internal forces of whether to assimilate or double down on their cultural identities in their quest to get ahead. The second edition features a new foreword by Henry Cisneros, former secretary of the Department of Housing and Urban Development, as well as updated statistics and graphs to represent how America's career landscape for Latinos has and has not changed and how to ensure Latinos can rise to their fullest potential. Using insights from in-depth interviews with twenty highly successful boomer Latino and Latina executives and focus groups with dozens of Gen X and millennial leaders, the authors have captured lessons about how these individuals chose their career paths, addressed challenges, and seized opportunities. The discussions are interpreted through the lenses of the authors' different personal experiences as Latino leaders in corporate America and synthesized as a guide for future leaders.
Networking for People Who Hate Networking, Second Edition
Author: Devora Zack
Publisher: Berrett-Koehler Publishers
ISBN: 1523098546
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Would you rather get a root canal than face a group of strangers? Does the phrase “working a room” make you want to retreat to yours? Devora Zack, an avowed introvert and successful consultant who gives presentations to thousands of people at dozens of events annually, feels your pain. She found that other networking books assume that to succeed, you have to act like an extrovert. Not at all. There is another way. Zack politely examines and then smashes to tiny fragments the “dusty old rules” of standard networking advice. She shows how the very traits that make many people hate networking can be harnessed to forge an approach more effective and user-friendly than traditional techniques. This edition adds new material on applying networking principles in personal situations, handling interview questions, following up—what do you do with all those business cards?—and more. Networking enables you to accomplish the goals that are most important to you. But you can't adopt a style that goes against who you are—and you don't have to. As Zack writes, “You do not succeed by denying your natural temperament; you succeed by working with your strengths.”
Publisher: Berrett-Koehler Publishers
ISBN: 1523098546
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Would you rather get a root canal than face a group of strangers? Does the phrase “working a room” make you want to retreat to yours? Devora Zack, an avowed introvert and successful consultant who gives presentations to thousands of people at dozens of events annually, feels your pain. She found that other networking books assume that to succeed, you have to act like an extrovert. Not at all. There is another way. Zack politely examines and then smashes to tiny fragments the “dusty old rules” of standard networking advice. She shows how the very traits that make many people hate networking can be harnessed to forge an approach more effective and user-friendly than traditional techniques. This edition adds new material on applying networking principles in personal situations, handling interview questions, following up—what do you do with all those business cards?—and more. Networking enables you to accomplish the goals that are most important to you. But you can't adopt a style that goes against who you are—and you don't have to. As Zack writes, “You do not succeed by denying your natural temperament; you succeed by working with your strengths.”
Trust Agents
Author: Chris Brogan
Publisher: John Wiley & Sons
ISBN: 1119666015
Category : Business & Economics
Languages : en
Pages : 336
Book Description
The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust. In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace. Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide: Provides expert advice on creating and growing brand influence Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more Discusses the six main tenets of trust agents and their use Explores online tools that foster better relationships, increased sales, and greater profits Explains the relationship between trust, social capital, and media The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of knowledge for any organization operating in the Digital Age.
Publisher: John Wiley & Sons
ISBN: 1119666015
Category : Business & Economics
Languages : en
Pages : 336
Book Description
The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust. In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace. Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide: Provides expert advice on creating and growing brand influence Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more Discusses the six main tenets of trust agents and their use Explores online tools that foster better relationships, increased sales, and greater profits Explains the relationship between trust, social capital, and media The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of knowledge for any organization operating in the Digital Age.
Recurve
Author: Shannon Mayer
Publisher: Ohio University Center for International Studies
ISBN: 9781508533627
Category : Illegitimate children
Languages : en
Pages : 0
Book Description
"My name is Larkspur, and I am an Elemental. My people use the power of the earth to sustain life and defy our enemies. I should be at my father's side as a royal princess. But as a half-breed, bastard child, that isn't going to happen. I've been accused of attacking the queen, my wicked stepmother, and my life is suddenly on the line. I have only two options left to me: banishment, or training to become one of the King's Elite Guards, an Ender. Option one will kill me. Option two is meant to break me, but is the only way to survive. Did I mention I have no power like the rest of the elementals, and my connection to the earth is worth next to nothing? Could things get any worse? Of course they can. Welcome to being an Elemental"--Back cover.
Publisher: Ohio University Center for International Studies
ISBN: 9781508533627
Category : Illegitimate children
Languages : en
Pages : 0
Book Description
"My name is Larkspur, and I am an Elemental. My people use the power of the earth to sustain life and defy our enemies. I should be at my father's side as a royal princess. But as a half-breed, bastard child, that isn't going to happen. I've been accused of attacking the queen, my wicked stepmother, and my life is suddenly on the line. I have only two options left to me: banishment, or training to become one of the King's Elite Guards, an Ender. Option one will kill me. Option two is meant to break me, but is the only way to survive. Did I mention I have no power like the rest of the elementals, and my connection to the earth is worth next to nothing? Could things get any worse? Of course they can. Welcome to being an Elemental"--Back cover.