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Author: Krzysztof Celuch
Publisher: Goodfellow Publishers Ltd
ISBN: 1911396811
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.
Author: Krzysztof Celuch
Publisher: Goodfellow Publishers Ltd
ISBN: 1911396811
Category : Business & Economics
Languages : en
Pages : 188
Get Book Here
Book Description
A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.
Author: Krzysztof Celuch
Publisher:
ISBN: 9781911396796
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Meetings are a major source of revenue for the countries and cities and that host them. But competition to win meetings and events is growing fast as new Convention and Visitors Bureaus are opening up all over the world and existing are expanding and modernizing their offer in order to increase their share of this market.However, in cities and countries busy sales and marketing staff, politicians and local authorities often struggle to keep up to date with the many tools and techniques that can help them bring business to their locations. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their destination as well as detailed instruction on the most effective ways of bringing meetings and events to fill their meetings spaces, restaurants, venues and create loyal clients. The Business and Management of Convention and Visitor Bureaus - a global approach is the solution to these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.
Author: Saglietto, Laurence
Publisher: IGI Global
ISBN: 1522521348
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
As modern organizations become more globalized and diverse, they require additional assistance to maintain effective workflows. With the support of intermediary partners, businesses can enhance their various management processes. Global Intermediation and Logistics Service Providers is a comprehensive reference source for the latest scholarly material on outsourcing strategies in contemporary business environments and examines the role of intermediaries in the dynamics of decision-making and process management. Highlighting pivotal discussions across a myriad of relevant topics, such as open innovation, competitive advantage, and social capital, this book is ideally designed for professionals, practitioners, researchers, and students interested in the impact of service providers within industrial organizations.
Author: Richard B. Gartrell
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Author: Kaye Sung Chon
Publisher: Routledge
ISBN: 1136793607
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry's key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the history of convention tourism and its economic contributions, marketing and human resources analyses, global and regional developments, and research issues and challenges.
Author: Susan L. Slocum
Publisher: Routledge
ISBN: 1351031058
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
The Business of Sustainable Tourism Development and Management provides a comprehensive introduction to sustainable tourism, crucially combining both theoretical and practical approaches to equip students with the tools to successfully manage a sustainable tourism business or destination. Covering a range of crucial topics such as mass tourism, alternative tourism, human capital management, and many more, this book incorporates a global curriculum that widens the sustainable tourism debate to include theoretical perspectives, applied research, best-practice frameworks, business tools, and case studies, facilitating a more comprehensive sustainable tourism educational strategy. Information on how to effectively implement strategies that can be applied to business environments, entrepreneurship, and job skills to enhance career preparation is at the forefront of this textbook. Highly illustrated and with an interactive companion website including bonus learning materials, this is the ideal textbook for students of tourism, hospitality, and events management at both undergraduate and postgraduate levels.
Author: Lynn Van der Wagen
Publisher: Cengage AU
ISBN: 017039445X
Category : Business & Economics
Languages : en
Pages : 544
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Book Description
Event Management, specifically written for the Diploma of Event Management and Advanced Diploma of Event Management, is a comprehensive resource for anyone wanting to build their expertise in professional event management. This edition adopts a scaffold learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events.
Author: Tony Rogers
Publisher: Routledge
ISBN: 1317528786
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Author: Rob Davidson
Publisher: Routledge
ISBN: 1136380361
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Author: Charles Arcodia
Publisher: Routledge
ISBN: 1351810022
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.
