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Author: Christine Arhu
Publisher: Createspace Independent Publishing Platform
ISBN: 9781977566676
Category :
Languages : en
Pages : 74
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Book Description
The latest buzz word in any industry today is Branding. You'll hear a lot of people say "it's about the brand," "I need to create a brand" or "I'm building my brand." And yet some of them never really know what a Brand or Branding really means. This book works as a guide and workbook that will walk you through the steps and processes that you need to craft a brand that makes an impact.
Author: Christine Arhu
Publisher: Createspace Independent Publishing Platform
ISBN: 9781977566676
Category :
Languages : en
Pages : 74
Get Book Here
Book Description
The latest buzz word in any industry today is Branding. You'll hear a lot of people say "it's about the brand," "I need to create a brand" or "I'm building my brand." And yet some of them never really know what a Brand or Branding really means. This book works as a guide and workbook that will walk you through the steps and processes that you need to craft a brand that makes an impact.
Author: A. Edmond
Publisher: Independently Published
ISBN: 9781790743032
Category :
Languages : en
Pages : 54
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Book Description
Want a simple approach to thoughtfully designing a small business or personal brand that resonates with your target audience? This branding book is for you. Until now, you probably thought you needed to hire an agency, give them thousands of dollars, and wait until they emerge from a black hole months later with the perfect plan. That's a myth, because it need not take a disproportionate amount of time, energy, or money to establish a powerful brand. You can design a brand from scratch, without spending a fortune, if you understand the basics. This short and simple guide to branding is especially for creatives and entrepreneurs who are rich in ideas, inspiration, and enthusiasm, but limited in resources. By being smart and efficient, you'll end up with a brand strategy and brand identity that resonates with your intended audience and distinguishes you from your peers. You'll emotionally connect with your audience and entice them to be loyal to you and your work. The framework you are about to learn has been carefully crafted and refined by a brand strategist and business coach who has worked on dozens of branding and marketing campaigns for professionals, entrepreneurs, startups, small businesses, and several multi-billion dollar Fortune 500s. Vision How you articulate the strategic vision for yourself or your business/ A strong vision communicates why you exist and what you stand for, and how that drives the specific goals you want to achieve in the future. Value What you have to offer that is unique, important, and relevant in the eyes of your consumer. It should specifically address the most pressing consumer needs, problems, or desires and it gets at the heart of why you or your business should be chosen over others. Voice How you communicate in a purposeful manner by focusing on what you say, how you say it, and the feeling it conveys. It's important to carefully craft a distinct prose that engages, inspires, motivates, influences, and establishes trust. Visuals How the visible elements of your brand impart a symbolic meaning that goes beyond what words alone can express. Your visual identity sets the foundation necessary for your brand to be distinguishable, recognizable, and relatable. The Branding Blueprint is the third book in the Abundant Business Blueprint series of lightweight guides designed especially for independent spirits -- designers, freelancers, coaches, consultants and small business owners -- who want to build a thriving, purpose-driven business that gives them freedom, fulfillment and financial success.
Author: Christine Arhu
Publisher:
ISBN: 9781532353918
Category :
Languages : en
Pages :
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Book Description
Author: Bernt Ullmann
Publisher:
ISBN: 9780996568340
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
BERNT ULLMANN, often referred to as "the man behind the brands", has been a trusted brand acceleration expert helping generate over 6 billion dollars in global sales so far in his career. With over thirty years experience as a corporate executive of major fashion brands, Ullmann's portfolio includes brand development and management including licensing and distribution, modernization, and global expansion for fashion moguls such as Daymond John, Eddie Lampert, and Tommy Hilfiger. He has also contributed to successful launches of platform expanding brands for celebrity clients like Jennifer Lopez, Adam Levine, Nicki Minaj, and many others. IN HIS DEBUT BOOK, The Billion Dollar Branding Blueprint, Ullmann shares his expertise in a systematic seven-step process to help entrepreneurs, no matter who, launch their brand successfully. This book is a step by step, easy to follow blueprint to achieve business acceleration and create lasting wealth.
Author: Mike Kim
Publisher: Morgan James Publishing
ISBN: 1631953486
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
Author: Paul Roetzer
Publisher: John Wiley & Sons
ISBN: 1118883438
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
Author: Hubert K. Rampersad
Publisher: IAP
ISBN: 1607521814
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.
Author: Paul Roetzer
Publisher: John Wiley & Sons
ISBN: 111817688X
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
Author: ARX Reads
Publisher: ARX Reads
ISBN:
Category : Self-Help
Languages : en
Pages : 45
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Book Description
How To Build Your Reputation Online & Offline Through Personal Branding… See How To... Harness Your Personality & Put It Into Your Brand... Flourish In Your Online & Offline Relationships... Leverage Your Brand To Build Partnerships... Fully Manage The Narrative Of Your Brand... Control Every Aspect Of Your Brand Image... Leverage Your Network For Your Brand... Master The Art Of The Public Image... Craft Bulletproof Personal Branding Strategies... So You Can: Accurately Communicate Your Values, Beliefs, Goals & Purpose Show Your Audience Exactly What You Want Them To See Build, Promote & Move Toward Monetizing Your Personal Brand This Will Arm You With All The Tools You Need To Positively Manage Your Public Image. Master This Content & Start Controlling The Narrative Of Your Brand Today.
Author: resell right
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 68
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Book Description
If your digital presence is chaotic, your audience will be confused about your product and what you stand for. To prevent this, you need to have a cohesive, streamlined and high quality social media presence. To stand out you need to understand your target audience. The Personal Branding Blueprint is the one-stop shop for everything you will need to know to own a successful personal brand. This eBook takes you on a journey through the branding process, asking you questions about your dream life in order to make your brand fit it. Here is what you'll learn: What exactly a personal brand is and why it is so important How to understand yourself to better create a brand Information on what to look for when defining your target audience Deciding what you have to offer your audience Methods to help your audience trust you Why you need to be authentic The keys to consistent branding Information on the benefits of different platforms The top secrets to deciding which media will be right for you The kinds of content strategies you should aim for How to get your audience to believe you are an authoritative voice and expert in your industry The smallest details that often get overlooked that will make you seem unprofessional Helpful reminders to ensure that you are reaching your target audience The down low: total followers vs total engagement The keys to connecting with your audience Ideas to create a network The most important analytics to look out for How to use analytics to grow your brand The biggest overlooked tip: building a community Top tricks to carry your digital brand in your offline life Ways to incorporate your brand into your everyday life to improve credibility Reminders that you should be monitoring your progress Successful brand examples Gentle prompts that will help you become a better brand, once you invest the time in defining it And so much more!
