Author: Dominic Twose
Publisher: Lulu.com
ISBN: 0244818088
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising. Reviews "A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will." - Les Binet, Head of Effectiveness, adam&eveDDB "There can be no doubt that what the world of marketing needs is a bit more knowledge and a bit less ignorance. This, therefore, is a very timely and well written book from Dominic." Mark Ritson, Brand Consultant
Marketing Knowledge
Author: Dominic Twose
Publisher: Lulu.com
ISBN: 0244818088
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising. Reviews "A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will." - Les Binet, Head of Effectiveness, adam&eveDDB "There can be no doubt that what the world of marketing needs is a bit more knowledge and a bit less ignorance. This, therefore, is a very timely and well written book from Dominic." Mark Ritson, Brand Consultant
Publisher: Lulu.com
ISBN: 0244818088
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising. Reviews "A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will." - Les Binet, Head of Effectiveness, adam&eveDDB "There can be no doubt that what the world of marketing needs is a bit more knowledge and a bit less ignorance. This, therefore, is a very timely and well written book from Dominic." Mark Ritson, Brand Consultant
Celebrated Jesuits
Author: William Harris Rule
Publisher:
ISBN:
Category :
Languages : en
Pages : 482
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 482
Book Description
Dawn of the Reformation. Savonarola. With Events of the Reign of Pope Alexander VI.
Author: William Harris Rule
Publisher:
ISBN:
Category :
Languages : en
Pages : 294
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 294
Book Description
Studies from history. Richard i. Mohammed ii. (Savonarola. Melancthon). 2 vols. [in 4 pt.].
Author: William Harris Rule
Publisher:
ISBN:
Category :
Languages : en
Pages : 524
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 524
Book Description
Studies from History ...
Author: William Harris Rule
Publisher:
ISBN:
Category :
Languages : en
Pages : 520
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 520
Book Description
Studies from History: Richard I. and the Third Crusade. Mohammed II. and the fall of the Greek Empire
Author: William Harris Rule
Publisher:
ISBN:
Category : Crusades
Languages : en
Pages : 524
Book Description
Publisher:
ISBN:
Category : Crusades
Languages : en
Pages : 524
Book Description
Spirit of the Reformation. Melancthon, Theologian of Protestant Germany
Author: William Harris Rule
Publisher:
ISBN:
Category :
Languages : en
Pages : 254
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 254
Book Description
Fall of the Greek Empire, Mohammed II., Conqueror of Constantinople. With an Account of the Council of Florence ...
Author: William Harris Rule
Publisher:
ISBN:
Category :
Languages : en
Pages : 216
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 216
Book Description
Studies from History: Savonarola, and dawn of the Reformation. Melancthon, and spirit of the Reformation
Author: William Harris Rule
Publisher:
ISBN:
Category : Crusades
Languages : en
Pages : 536
Book Description
Publisher:
ISBN:
Category : Crusades
Languages : en
Pages : 536
Book Description
Tracts on Several Subjects Connected with Experimental and Practical Religion
Author: Tracts
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
Book Description