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Author: Karen Tiber Leland
Publisher: Entrepreneur Press
ISBN: 1613083394
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
Author: Karen Tiber Leland
Publisher: Entrepreneur Press
ISBN: 1613083394
Category : Business & Economics
Languages : en
Pages : 164
Get Book Here
Book Description
If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
Author: Jason Arcemont
Publisher: CreateSpace
ISBN: 9781518653568
Category :
Languages : en
Pages : 68
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Book Description
Does your brand stand out? Does it captivate? Does it stay in the minds of consumers?The Brand Map(tm)--a proven method for building brands--teaches professionals and entrepreneurs how to find and captivate customers. Hundreds of companies, organizations and individuals have used The Brand Map(tm) to stand out among a wide variety of audiences. Starting with basic internal and external info-gathering, the Brand Mapping(tm) process takes the reader from the building blocks of branding through a complete discovery of a brand's image, reputation and spirit. From there, the book touches on how to transform these discoveries into images, words and digital properties (such as websites and social media) that bring your brand to life. The Brand Map(tm) will give readers:· Insight into how to build, manage and evolve an iconic brand· A blueprint for how any company can improve its ROI· A fresh perspective on markets and unique market segments· A simple way to effectively analyze your competitors· A framework to discover Who You Are, What You Do and Who You Do It ForIt's never too early, or too late, to build your brand. This step-by-step guide shows you how to own a position in the mind of your market.
Author: Dionne Brand
Publisher: Vintage Canada
ISBN: 038567483X
Category : Biography & Autobiography
Languages : en
Pages : 241
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Book Description
A Map to the Door of No Return is a timely book that explores the relevance and nature of identity and belonging in a culturally diverse and rapidly changing world. It is an insightful, sensitive and poetic book of discovery. Drawing on cartography, travels, narratives of childhood in the Caribbean, journeys across the Canadian landscape, African ancestry, histories, politics, philosophies and literature, Dionne Brand sketches the shifting borders of home and nation, the connection to place in Canada and the world beyond. The title, A Map to the Door of No Return, refers to both a place in imagination and a point in history—the Middle Passage. The quest for identity and place has profound meaning and resonance in an age of heterogenous identities. In this exquisitely written and thought-provoking new work, Dionne Brand creates a map of her own art.
Author: Tim Elmore
Publisher:
ISBN: 9780996697064
Category : Generation Y
Languages : en
Pages : 254
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Book Description
Author: Marty Neumeier
Publisher: New Riders
ISBN: 0134172973
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Author: Niraj
Publisher: Harvard Business Press
ISBN: 1422187195
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory—and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product’s secret sauce and use it against you. “Upstream,” product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found “downstream,” where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream—and achieving enduring competitive advantage.
Author: Karen Leland
Publisher:
ISBN: 9781599185897
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
The Brand Mapping Strategy uses tips, tricks, and anecdotes from brand-building masters to give readers the tools they need to design, build, and accelerate a successful brand.
Author: Kirsten D. Sandberg
Publisher:
ISBN:
Category : Branding (Marketing)
Languages : en
Pages : 3
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Book Description
Author: Louis L'Amour
Publisher: Bantam
ISBN: 0553899716
Category : Fiction
Languages : en
Pages : 166
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Book Description
In The Sackett Brand, Louis L’Amour spins the story of a courageous man who must face overwhelming odds to track down a killer. Tell Sackett and his bride, Ange, came to Arizona to build a home and start a family. But on Black Mesa, something goes terribly wrong. Tell is ambushed and badly injured. When he finally manages to drag himself back to where he left Ange, she is gone. Desperate, cold, hungry, and with nothing to defend himself, Tell is stalked like a wounded animal. While he hides from his attackers, his rage and frustration mount as he tries to figure out who the men are, why they are trying to kill him, and what has happened to his wife. Discovering the truth will be risky. And when he finally does, it will be their turn to run.
Author: Peter George
Publisher:
ISBN: 9780977909513
Category :
Languages : en
Pages :
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Book Description
