The Brain Trust Program PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Brain Trust Program PDF full book. Access full book title The Brain Trust Program by Larry McCleary. Download full books in PDF and EPUB format.
Author: Larry McCleary
Publisher: Penguin
ISBN: 9780399533587
Category : Health & Fitness
Languages : en
Pages : 288
Get Book Here
Book Description
MCCLEARY/BRAIN TRUST PROGRAM
Author: Larry McCleary
Publisher: Penguin
ISBN: 9780399533587
Category : Health & Fitness
Languages : en
Pages : 288
Get Book Here
Book Description
MCCLEARY/BRAIN TRUST PROGRAM
Author: Colm A. Kelleher
Publisher: Simon and Schuster
ISBN: 1416507566
Category : Science
Languages : en
Pages : 330
Get Book Here
Book Description
When the cattle-borne sickness known as Mad Cow Disease first appeared in America in 2003, authorities were quick to assure the nation that the outbreak was isolated, quarantined, and posed absolutely no danger to the general public. What we were not told was that the origins of the sickness may already have been here and suspected for a quarter of a century. This illuminating exposé of the threat to our nation's health reveals for the first time how Mad Cow Disease (a.k.a. Bovine Spongiform Encephalopathy) has jumped species, infecting humans in the form of Creutzfeldt-Jakob Disease (CJD), and may be hidden in the enormous increase in the number of Alzheimer's cases since 1979. Detailing the history and biology of Mad Cow Disease, Brain Trust discloses how an investigation into the mysterious deaths in a group of cannibals in a remote part of the world evolved into a research program in the United States that may have had unforeseen and frightening consequences. The shocking questions examined include: • Have millions of Americans already been exposed to the prions known to cause Mad Cow Disease through years of eating tainted beef? • Does the epidemic of prion disease spreading like wildfire through the nation's deer and elk pose a threat to hunters and venison eaters? • Are the cattle mutilations discovered in the last 30 years part of a covert, illegal sampling program designed to learn how far the deadly prions have spread throughout the nation's livestock and beef products? Exposing the devastating truth about Mad Cow Disease and a new theory of the possible consequences of a little-known government research program and the potential national health catastrophe that may be the result, Brain Trust inoculates Americans with an effective cure: the truth.
Author: Ed Catmull
Publisher: Random House
ISBN: 0679644504
Category : Business & Economics
Languages : en
Pages : 367
Get Book Here
Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Author: Larry McCleary
Publisher: Greenleaf Book Group
ISBN: 1608321010
Category : Health & Fitness
Languages : en
Pages : 261
Get Book Here
Book Description
This book offers a breath of fresh air for diet-weary people. The book reveals how to choose heart- and brain-healthy foods to make you thin. The former acting Chief of Paediatric Neurosurgery at Denver Children's Hospital, Dr Larry McCleary became fascinated by the paradox of the fattening of America and the brain starvation being seen in ageing brains. His research led to this innovative conclusion: Calories we are consuming bypass our brains and end up being stored in fat cells. He outlines the Brain-Belly connection that describes how sticky fat cells send mixed messages to the brain, causing us to experience persistent hunger, to overeat, and to get fat as a result. His book offers a unique approach that enables us to get in touch with the signals our bodies generate so that we work with, not against, our innate metabolic machinery. This makes weight loss easy and keeps hunger at bay while providing our brains with high-octane fuel that keeps us mentally sharp. By breaking down how different styles of eating "cruise-ship" diets, starvation diets, among others -- affect us, the author reveals a novel perspective on the counterintuitive benefits of brain-healthy fat consumption. Dr McCleary's Feed Your Brain Lose Your Belly Diet and Activity program was clinically tested with a group that called themselves the "Biggest Losers", and the results were amazing. The firsthand accounts of their heartache and despair and how they overcame these feelings and successfully lost weight are inspirational. This book pairs its advice with 7 days' worth of helpful meal plans and plenty of delicious recipes. Learning to choose foods that prevent the production of sticky fat cells, rather than forcing ourselves to eat less, is the best way to feed our hungry brain cells and stay thin.
Author: Annie Jacobsen
Publisher: Little, Brown
ISBN: 0316371653
Category : History
Languages : en
Pages : 560
Get Book Here
Book Description
Discover the definitive history of DARPA, the Defense Advanced Research Project Agency, in this Pulitzer Prize finalist from the author of the New York Times bestseller Area 51. No one has ever written the history of the Defense Department's most secret, most powerful, and most controversial military science R&D agency. In the first-ever history about the organization, New York Times bestselling author Annie Jacobsen draws on inside sources, exclusive interviews, private documents, and declassified memos to paint a picture of DARPA, or "the Pentagon's brain," from its Cold War inception in 1958 to the present. This is the book on DARPA -- a compelling narrative about this clandestine intersection of science and the American military and the often frightening results.
Author: Garth Sundem
Publisher: Crown
ISBN: 0307886131
Category : Reference
Languages : en
Pages : 258
Get Book Here
Book Description
Blind Them…with SCIENCE! How much better would your life be if you had an army of Nobel Laureates, MacArthur ‘geniuses’ and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase you’ll regret tomorrow, or when to sell your car—or even helping you trick your spouse into doing the dishes? With this mighty little tome, you can have the next best thing--because Brain Trust is packed with bite-sized scientific wisdom on our everyday challenges, hand-delivered to you direct from the galaxy’s biggest brains. Based entirely on interviews with an incredible lineup of luminaries from the fields of neuroscience, economics, anthropology, music, mathematics, and more, Brain Trust is full of cutting-edge science that’ll help you see the real world better—and smarter. Discover: --what advanced math can teach you about getting all your chores done today --how creating a ‘future self’ can help you shop smarter at the grocery store --what prairie voles can teach us about love --how the science of happiness can help you trick lawyers into doing charity work --the components of gullibility, and how they can help you scam-proof yourself --the secrets to building your very own army of cyborg beetles --how memetic information can help you exploit altruism for good…or evil --why eating for eight hours can help you lose weight --the behavioral economics behind selling your junk for big bucks on eBay --how to get more plasure for less price …And much, much more.
Author: Shirzad Chamine
Publisher: Greenleaf Book Group
ISBN: 1608322785
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
Chamine exposes how your mind is sabotaging you and keeping your from achieving your true potential. He shows you how to take concrete steps to unleash the vast, untapped powers of your mind.
Author: Andrew Newberg
Publisher: Penguin
ISBN: 1101585706
Category : Psychology
Languages : en
Pages : 262
Get Book Here
Book Description
In our default state, our brains constantly get in the way of effective communication. They are lazy, angry, immature, and distracted. They can make a difficult conversation impossible. But Andrew Newberg, M.D., and Mark Waldman have discovered a powerful strategy called Compassionate Communication that allows two brains to work together as one. Using brainscans as well as data collected from workshops given to MBA students at Loyola Marymount University, and clinical data from both couples in therapy and organizations helping caregivers cope with patient suffering, Newberg and Waldman have seen that Compassionate Communication can reposition a difficult conversation to lead to a satisfying conclusion. Whether you are negotiating with your boss or your spouse, the brain works the same way and responds to the same cues. The truth, though, is that you don't have to understand how Compassionate Communication works. You just have to do it. Some of the simple and effective takeaways in this book include: • Make sure you are relaxed; yawning several times before (not during) the meeting will do the trick • Never speak for more than 20-30 seconds at a time. After that they other person's window of attention closes. • Use positive speech; you will need at least three positives to overcome the effect of every negative used • Speak slowly; pause between words. This is critical, but really hard to do. • Respond to the other person; do not shift the conversation. • Remember that the brain can only hold onto about four ideas at one time Highly effective across a wide range of settings, Compassionate Communication is an excellent tool for conflict resolution but also for simply getting your point across or delivering difficult news.
Author: Jeff Bloomfield
Publisher:
ISBN: 9781733787048
Category : Business & Economics
Languages : en
Pages : 200
Get Book Here
Book Description
Your business lives and dies by your customer conversations. Shouldn't you have those down to a science? If you're tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can't seem to make a decision, then you need NeuroSelling(R), the only customer conversation tool grounded in neuroscience and behavioral psychology. But NeuroSelling(R) is more than just theory--it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. Start communicating in a way that: -Builds personal and professional trust faster -Naturally drives urgency to buy -Creates an automatic commitment to change In this book, you'll also read the stories of a sales rep who went from the bottom half of his sales organization to becoming rep of the year, as well as the dark-horse executive candidate who became CEO, chosen over three more experienced leaders. No matter your situation, successful selling begins and ends with the customer conversation.
Author: Rachel Winson
Publisher: Guilford Publications
ISBN: 1462528503
Category : Psychology
Languages : en
Pages : 297
Get Book Here
Book Description
Packed with practical tools and examples, this state-of-the-art workbook provides a holistic framework for supporting clients with acquired brain injury. Clinicians are guided to set and meet collaborative treatment goals based on a shared understanding of the strengths and needs of clients and their family members. Effective strategies are described for building skills and teaching compensatory strategies in such areas as attention, memory, executive functions, mood, and communication. Particular attention is given to facilitating the challenging process of identity change following a life-altering injury. In a large-size format for easy photocopying, the volume features 94 reproducible client handouts. Purchasers get access to a Web page where they can download and print the reproducible materials.
