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Author: David Lewis
Publisher: Hachette UK
ISBN: 1857889428
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.
Author: David Lewis
Publisher: Hachette UK
ISBN: 1857889428
Category : Business & Economics
Languages : en
Pages : 363
Get Book Here
Book Description
How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.
Author: David Lewis
Publisher: Hachette UK
ISBN: 1857889428
Category : Business & Economics
Languages : en
Pages : 363
Get Book Here
Book Description
How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.
Author: Dr. David Lewis
Publisher: Nicholas Brealey
ISBN: 1473644992
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
Author: Tony Buzan
Publisher: Gower Publishing, Ltd.
ISBN: 9780566076589
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Brain Sell, based on the latest scientific research and the experiences of some of the world's most successful salespeople, explains how to identify which mental skills are currently being used in selling, apply whole brain selling to any sales situation, use a multi-sensory format in selling, develop your sales memory and remember customers' names and faces, Mind Map and be prepared for the 'sales information age', master the mind-body link, keep focused and retain customer information, mentally rehearse the sale, make memorable sales presentations, and develop and use a personal sales commercial.
Author: Darryl Howrie
Publisher: Lulu.com
ISBN: 1447867750
Category : Self-Help
Languages : en
Pages : 134
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Book Description
A look into game theory, framing and the game-play psychology of modern sales and marketing.Brain sells is about a unique approach to communication and relationship management.Certain language directs a brain, it makes certain movies in our mind and gives us our frame-of-mind.Discover the skills, set a winning frame for your client and brain-sell.
Author: Paul Henry Nystrom
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 314
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Book Description
Author: Elmer Wheeler
Publisher:
ISBN:
Category : Psychology, Applied
Languages : en
Pages : 234
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Book Description
Author: Walter Glannon
Publisher:
ISBN: 019530778X
Category : Medical
Languages : en
Pages : 246
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Book Description
Our ability to map and intervene in the structure of the human brain is proceeding at a very quick rate. Advances in psychiatry, neurology, and neurosurgery have given us fresh insights into the neurobiological basis of human thought and behavior. Technologies like MRI and PET scans can detect early signs of psychiatric disorders before they manifest symptoms. Electrical and magnetic stimulation of the brain can non-invasively relieve symptoms of obsessive-compulsive disorder, depression and other conditions resistant to treatment, while implanting neuro-electrodes can help patients with Parkinsons and other motor control-related diseases. New drugs can help regenerate neuronal connections otherwise disrupted by schizophrenia and similar diseases. All these procedures and drugs alter the neural correlates of our mind and raise fascinating and important ethical questions about their benefits and harms. They are, in a sense, among the most profound bioethical questions we face, since these techniques can touch on the deepest aspects of the human mind: free will; personal identity; the self; and the soul. This is the first single-author book on what has come to be known as neuroethics. Walter Glannon uses a philosophical framework that is fully informed by cutting edge neuroscience as well as contemporary legal cases such as Terri Schiavo, to offer readers an introduction to this fascinating topic. He starts by describing the state of the art in neuroscientific research and treatment, and gives the reader an up-to-date picture of the brain. Glannon then looks at the ethical implications of various kinds of treatments, such as: whether or not brain imaging will end up changing our views on free will and moral responsibility; whether patients should always be told that they are at future risk for neurological diseases; if erasing unconscious emotional memories implicated in depression can go too far; if forcing behavior-modifying drugs or surgery on violent offenders can ever be justified; the implications of drugs that enhance cognitive abilities; and how to define brain death and the criteria for the withdrawal of life-support. While not exhaustive, Glannons work addresses a wide range of fascinating issues and his pathbreaking work should appeal to philosophers, psychiatrists, neurologists, neurosurgeons, radiologists, psychologists, and bioethicists.
Author:
Publisher:
ISBN:
Category : Real estate business
Languages : en
Pages : 134
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Book Description
Author: Maya Pines
Publisher: Houghton Mifflin Harcourt P
ISBN:
Category : Behavior modification
Languages : en
Pages : 1344
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Book Description
