The Book of American Trade Marks PDF Download
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Author: David E. Carter
Publisher:
ISBN: 9780910158381
Category : Trademarks
Languages : en
Pages :
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Book Description
Author: David E. Carter
Publisher:
ISBN: 9780910158312
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: David E. Carter
Publisher:
ISBN: 9780910158381
Category : Trademarks
Languages : en
Pages :
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Book Description
Author: J. Thomas McCarthy
Publisher: Clark Boardman Callaghan
ISBN:
Category : Law
Languages : en
Pages : 1186
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Book Description
Author: Patricio Sáiz
Publisher: Routledge
ISBN: 1000549380
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Author: Yasaburo Kuwayama
Publisher: New York ; Toronto : Van Nostrand Reinhold
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
A comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically. To make the book easy to use it has three indexes: 1. Index of names of companies represented. 2. Index of type of industry, business, product or service. 3. Index of designers.
Author: David E. Carter
Publisher:
ISBN: 9780910158381
Category : Trademarks
Languages : en
Pages : 191
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Book Description
Author: Danny Friedmann
Publisher: Edward Elgar Publishing
ISBN: 178347954X
Category : Computers
Languages : en
Pages : 399
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Book Description
Legal conflicts between trademark holders, social media providers and internet users have become manifest in light of wide scale, unauthorised use of the trademark logo on social media in recent decades. Arguing for the protection of the trademark logo against unauthorised use in a commercial environment, this book explores why protection enforcement should be made automatic. A number of issues are discussed including the scalability of litigation on a case-by-case basis, and whether safe harbour provisions for online service providers should be substituted for strict liability.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 16
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Book Description
Author: Teresa da Silva Lopes
Publisher: Routledge
ISBN: 1135177333
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
Author: Janet A. Marvel
Publisher:
ISBN: 9781522181941
Category : Competition, Unfair
Languages : en
Pages :
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Book Description
