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Author: Stephen Robinson
Publisher: Exisle Publishing
ISBN: 1991001010
Category : History
Languages : en
Pages : 360
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Book Description
Did Nazi war criminals deceive the United States military during the Cold War? A new book by a Canberra-based historian tells the story of how America’s most famous and influential military theorist was seduced by the lies of Hitler’s defeated generals. From the author of Panzer Commander Hermann Balck and False Flags comes The Blind Strategist: John Boyd and the American Art of War. Colonel John Boyd, a maverick fighter pilot, revolutionized the American art of war through his ideas on conflict and the human mind. Boyd claimed that victory is won by the side which transitions through 'decision cycles' faster than the enemy and his ideas gained influential converts in the Pentagon who were seeking a new way of waging war after defeat in Vietnam. Although Boyd’s theories became the basis of American military doctrine, he relied upon the fraudulent testimony of former Nazi generals who fabricated historical evidence to disassociate their reputations from their defeat and cover up their willing participation in war crimes. Boyd certainly changed the American art of war, but did he corrupt it in the process? The Blind Strategist separates fact from fantasy and exposes the myths of maneuver warfare through a detailed evidence-based investigation. Discover how maneuver warfare has resulted in catastrophic decisions in this must-read for anybody interested in American military history.
Author: Stephen Robinson
Publisher: Exisle Publishing
ISBN: 1991001010
Category : History
Languages : en
Pages : 360
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Book Description
Did Nazi war criminals deceive the United States military during the Cold War? A new book by a Canberra-based historian tells the story of how America’s most famous and influential military theorist was seduced by the lies of Hitler’s defeated generals. From the author of Panzer Commander Hermann Balck and False Flags comes The Blind Strategist: John Boyd and the American Art of War. Colonel John Boyd, a maverick fighter pilot, revolutionized the American art of war through his ideas on conflict and the human mind. Boyd claimed that victory is won by the side which transitions through 'decision cycles' faster than the enemy and his ideas gained influential converts in the Pentagon who were seeking a new way of waging war after defeat in Vietnam. Although Boyd’s theories became the basis of American military doctrine, he relied upon the fraudulent testimony of former Nazi generals who fabricated historical evidence to disassociate their reputations from their defeat and cover up their willing participation in war crimes. Boyd certainly changed the American art of war, but did he corrupt it in the process? The Blind Strategist separates fact from fantasy and exposes the myths of maneuver warfare through a detailed evidence-based investigation. Discover how maneuver warfare has resulted in catastrophic decisions in this must-read for anybody interested in American military history.
Author: Lesley Bielby
Publisher: Figure 1 Publishing
ISBN: 1773271482
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.
Author: Frans P.B. Osinga
Publisher: Routledge
ISBN: 1134197098
Category : History
Languages : en
Pages : 328
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Book Description
John Boyd is often known exclusively for the so-called ‘OODA’ loop model he developed. This model refers to a decision-making process and to the idea that military victory goes to the side that can complete the cycle from observation to action the fastest. This book aims to redress this state of affairs and re-examines John Boyd’s original contribution to strategic theory. By highlighting diverse sources that shaped Boyd’s thinking, and by offering a comprehensive overview of Boyd’s work, this volume demonstrates that the common interpretation of the meaning of Boyd’s OODA loop concept is incomplete. It also shows that Boyd’s work is much more comprehensive, richer and deeper than is generally thought. With his ideas featuring in the literature on Network Centric Warfare, a key element of the US and NATO’s so-called ‘military transformation’ programmes, as well as in the debate on Fourth Generation Warfare, Boyd continues to exert a strong influence on Western military thinking. Dr Osinga demonstrates how Boyd’s work can helps us to understand the new strategic threats in the post- 9/11 world, and establishes why John Boyd should be regarded as one of the most important (post)modern strategic theorists.
Author: Belo Miguel Cipriani
Publisher: Wheatmark, Inc.
ISBN: 1604945559
Category : Biography & Autobiography
Languages : en
Pages : 187
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Book Description
Imagine if the most severe physical pain and sorrow in your life were inflicted by the people you trusted most. In the spring of 2007, Belo Cipriani was beaten and robbed of his sight at the hands of his childhood friends. "Blind: A Memoir" chronicles the two years immediately following the assault. At the age of twenty-six, Belo found himself learning to walk, cook, and date in the dark. Armed with visual memory and his newly developed senses, Belo shows readers what the blind see. He narrates the recondite world of the blind, where microwaves, watches, and computers talk, and where guide dogs guard as well as lead. Praise for "Blind" "Belo Cipriani's account of profound loss is both riveting and suspenseful, as we traverse with him into a new world." -- Amy Tan, author of "The Kitchen God's Wife" and "The Joy Luck Club" ""Blind: A Memoir" is a stunning read told in an unsentimental, self-deprecating voice that will change the way you see blind people -- will change the way you see yourself." -- Arthur Wooten, author of "Birthday Pie: A Novel" ""Blind: A Memoir" is a gripping story, beautifully told, about one man's bout with unimaginable adversity and his inspirational ascent from the depths." -- Jane Ganahl, author of "Naked on the Page" ""Blind: A Memoir" makes an important contribution to queer and disability studies as well as being a rewarding experience for the general reader." -- Susan Krieger, professor, Stanford University, author of "Traveling Blind" "With humor and passion, Belo journeys from darkness to light." -- Jacqueline Berger, author of "The Gift That Arrives Broken
Author: Stephen Robinson
Publisher: Exisle Publishing
ISBN: 1775594211
Category : Biography & Autobiography
Languages : en
Pages : 303
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Book Description
Panzer Commander Hermann Balck is an intriguing history of one of the world’s greatest armoured warfare commanders. During World War II, Balck directed panzer troops from the front line and led by example, putting himself in extreme danger when rallying his soldiers to surge forward. He fought battles that were masterpieces of tactical operations, utilising speed, surprise and a remarkable ability to motivate his men to achieve what they considered to be impossible. We follow his exciting journey through the fields of France, the mountains of Greece and the steppes of Russia. In Greece, through flair and innovative leadership, his soldiers overcome every obstacle to defeat determined Australian and New Zealand soldiers defending the narrow mountain passes. This is also the story of a cultured and complex man with a great love of antiquity and classical literature, who nevertheless willingly fought for Hitler’s Third Reich while remaining strangely detached from the horrors around him.
Author: Peter Robison
Publisher: Anchor
ISBN: 0593082516
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
NEW YORK TIMES BESTSELLER • A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX. An "authoritative, gripping and finely detailed narrative that charts the decline of one of the great American companies" (New York Times Book Review), from the award-winning reporter for Bloomberg. Boeing is a century-old titan of industry. It played a major role in the early days of commercial flight, World War II bombing missions, and moon landings. The planemaker remains a cornerstone of the U.S. economy, as well as a linchpin in the awesome routine of modern air travel. But in 2018 and 2019, two crashes of the Boeing 737 MAX 8 killed 346 people. The crashes exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company’s history—and one of the costliest corporate scandals ever. How did things go so horribly wrong at Boeing? Flying Blind is the definitive exposé of the disasters that transfixed the world. Drawing from exclusive interviews with current and former employees of Boeing and the FAA; industry executives and analysts; and family members of the victims, it reveals how a broken corporate culture paved the way for catastrophe. It shows how in the race to beat the competition and reward top executives, Boeing skimped on testing, pressured employees to meet unrealistic deadlines, and convinced regulators to put planes into service without properly equipping them or their pilots for flight. It examines how the company, once a treasured American innovator, became obsessed with the bottom line, putting shareholders over customers, employees, and communities. By Bloomberg investigative journalist Peter Robison, who covered Boeing as a beat reporter during the company’s fateful merger with McDonnell Douglas in the late ‘90s, this is the story of a business gone wildly off course. At once riveting and disturbing, it shows how an iconic company fell prey to a win-at-all-costs mentality, threatening an industry and endangering countless lives.
Author: Carter Malkasian
Publisher: Oxford University Press
ISBN: 0197550797
Category : History
Languages : en
Pages : 601
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Book Description
A New York Times Notable Book Winner of 2022 Lionel Gelber Prize The first authoritative history of American's longest war by one of the world's leading scholar-practitioners. The American war in Afghanistan, which began in 2001, is now the longest armed conflict in the nation's history. It is currently winding down, and American troops are likely to leave soon but only after a stay of nearly two decades. In The American War in Afghanistan, Carter Malkasian provides the first comprehensive history of the entire conflict. Malkasian is both a leading academic authority on the subject and an experienced practitioner, having spent nearly two years working in the Afghan countryside and going on to serve as the senior advisor to General Joseph Dunford, the US military commander in Afghanistan and later the chairman of the joint chiefs of staff. Drawing from a deep well of local knowledge, understanding of Pashto, and review of primary source documents, Malkasian moves through the war's multiple phases: the 2001 invasion and after; the light American footprint during the 2003 Iraq invasion; the resurgence of the Taliban in 2006, the Obama-era surge, and the various resets in strategy and force allocations that occurred from 2011 onward, culminating in the 2018-2020 peace talks. Malkasian lived through much of it, and draws from his own experiences to provide a unique vantage point on the war. Today, the Taliban is the most powerful faction, and sees victory as probable. The ultimate outcome after America leaves is inherently unpredictable given the multitude of actors there, but one thing is sure: the war did not go as America had hoped. Although the al-Qa'eda leader Osama bin Laden was killed and no major attack on the American homeland was carried out after 2001, the United States was unable to end the violence or hand off the war to the Afghan authorities, which could not survive without US military backing. The American War in Afghanistan explains why the war had such a disappointing outcome. Wise and all-encompassing, The American War in Afghanistan provides a truly vivid portrait of the conflict in all of its phases that will remain the authoritative account for years to come.
Author: Till Roenneberg
Publisher: Harvard University Press
ISBN: 0674069692
Category : Science
Languages : en
Pages : 313
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Book Description
Winner of a British Medical Association Book Award A Brain Pickings Best Science Book of the Year Early birds and night owls are born, not made. Sleep patterns may be the most obvious manifestation of the highly individualized biological clocks we inherit, but these clocks also regulate bodily functions from digestion to hormone levels to cognition. Living at odds with our internal timepieces, Till Roenneberg shows, can make us chronically sleep deprived and more likely to smoke, gain weight, feel depressed, fall ill, and fail geometry. By understanding and respecting our internal time, we can live better. “Internal Time is a cautionary tale—actually a series of 24 tales, not coincidentally. Roenneberg ranges widely from the inner workings of biological rhythms to their social implications, illuminating each scientific tutorial with an anecdote inspired by clinical research...Written with grace and good humor, Internal Time is a serious work of science incorporating the latest research in chronobiology...[A] compelling volume.” —A. Roger Ekirch, Wall Street Journal “This is a fascinating introduction to an important topic, which will appeal to anyone who wishes to delve deep into the world of chronobiology, or simply wonders why they struggle to get a good night’s sleep.” —Richard Wiseman, New Scientist
Author: Tony Deifell
Publisher: Chronicle Books
ISBN: 9780811853491
Category : Education
Languages : en
Pages : 164
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Book Description
"Seeing Beyond Sight illuminates the surprising power and creative potential of photography in an astonishing collection of images created by visually impaired teens"--P. [4] of cover.
Author: Stephen Robinson
Publisher: Exisle Publishing
ISBN: 1775593029
Category : History
Languages : en
Pages : 368
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Book Description
