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Publisher: National Geographic Books
ISBN: 1426208103
Category : Reference
Languages : en
Pages : 324
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Book Description
From the Pythagorean theorem to DNA's double helix, from the discovery of microscopic life-forms to the theory of relativity--the big ideas of science and technology shape an era's worldview. Open this book, grasp the newest ideas from thought leaders of today, then spring off from them to move back through the past, one big idea at a time. Meet the people who gave birth to these ideas--and those who fought against them. Meet the MIT electrical engineer currently developing a way to turn on the lights cordlessly, then move back through Nikola Tesla's visionary concept of the wireless transfer of energy, Thomas Edison's groundbreaking work in developing a nationwide electrical grid, Ben Franklin's experiments to capture electricity, all the way back to ancient Greece, where Thales of Miletus described static electricity as a property of naturally occurring amber. Ingeniously organized and eminently browsable, this richly visual volume is divided into six big sections--medicine, transportation, communication, biology, chemistry, and the environment. Words and images that work together to explain such fascinating and elusive subjects as cloud computing, sunshields to cool the Earth, and self-driving cars. What did it take to get to these futuristic realities? Then, turn the page and follow a reverse-chronological illustrated time line of science and technology. This remarkable illustrated history tells the story of every Big Idea in our history, seen through the lens of where science is taking us today - and tomorrow. With an irresistibly cutting-edge look and original illustrations created by award-winning Ashby Design, paired with the reliable authority and comprehensiveness that National Geographic's world history books always offer, this is a one-of-a-kind trip to the future and back through all time all in one.
Author:
Publisher: National Geographic Books
ISBN: 1426208103
Category : Reference
Languages : en
Pages : 324
Get Book Here
Book Description
From the Pythagorean theorem to DNA's double helix, from the discovery of microscopic life-forms to the theory of relativity--the big ideas of science and technology shape an era's worldview. Open this book, grasp the newest ideas from thought leaders of today, then spring off from them to move back through the past, one big idea at a time. Meet the people who gave birth to these ideas--and those who fought against them. Meet the MIT electrical engineer currently developing a way to turn on the lights cordlessly, then move back through Nikola Tesla's visionary concept of the wireless transfer of energy, Thomas Edison's groundbreaking work in developing a nationwide electrical grid, Ben Franklin's experiments to capture electricity, all the way back to ancient Greece, where Thales of Miletus described static electricity as a property of naturally occurring amber. Ingeniously organized and eminently browsable, this richly visual volume is divided into six big sections--medicine, transportation, communication, biology, chemistry, and the environment. Words and images that work together to explain such fascinating and elusive subjects as cloud computing, sunshields to cool the Earth, and self-driving cars. What did it take to get to these futuristic realities? Then, turn the page and follow a reverse-chronological illustrated time line of science and technology. This remarkable illustrated history tells the story of every Big Idea in our history, seen through the lens of where science is taking us today - and tomorrow. With an irresistibly cutting-edge look and original illustrations created by award-winning Ashby Design, paired with the reliable authority and comprehensiveness that National Geographic's world history books always offer, this is a one-of-a-kind trip to the future and back through all time all in one.
Author: David Owen
Publisher: John Wiley & Sons
ISBN: 1841126144
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Ideas are like buses, you wait forever and then 500 come along atonce. The Big Idea Book is 500 novel, ingenious anddownright crazy ideas designed to inspire, amuse and divert.Developed by the team behind the innovative website, Idea-a-Day atwww.idea-a-day.com, itcovers everything from business to travel, politics to money andeverything in between. Idea-a-Day has a vast network of followers and contributors -some famous, some infamous, some revered, some reviled – whopost ideas to be read, enjoyed, used or abused. Seth Godin, MalcolmMaclaren and Wayne Hemmingway are just a few of its fans. In TheBig Idea Book all this creative energy is mixed together withunpublished ideas, quotes, cartoons, illustrations andthought-pieces to give creatives and cool office types a visual andintellectual treat guaranteed to kickstart the imagination andcreative flair!
Author: Daniel Smith
Publisher: Michael O'Mara Books
ISBN: 1782438300
Category : History
Languages : en
Pages : 436
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Book Description
This concise, accessible and multi-faceted book provides an essential introduction to 150 of the most important principles of Western thought.
Author: Robert Jones
Publisher: Profile Books
ISBN: 1847656943
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So the war in the marketplace will be a war of ideas. The Big Idea maps this new territory and shows how big ideas make great companies. Unlike business models or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike. Companies who have distinguished themselves with a big idea include: Virgin (not British Airways) John Lewis (not Debenhams) Apple (not IBM) Ikea (not MFI) Orange (not Cellnet) Customers don't just buy from these companies, they buy into them - they choose them not through economic logic, but emotional logic. As products and services become more and more similar, emotional logic will become the single most important business driver. The benefits of appealing to it can already be seen: Orange has a much lower turnover of customers than Cellnet and Ikea operates in over 23 countries while MFI only does business in Britain. A big idea isn't just a cute thing to have: it's the spark that makes places thrive while others just exist.
Author: George Lois
Publisher: Assouline Books & Gifts
ISBN:
Category : Art
Languages : en
Pages : 246
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Book Description
The work of advertising's most famous art director.
Author: Thomas H. Davenport
Publisher: Harvard Business Press
ISBN: 9781578519316
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Explores where new ideas come from, how to evaluate which ideas are worth pursuing, and how to customize ideas to suit and organization's unique needs.
Author: Daniel H. Pink
Publisher: Penguin
ISBN: 0735210640
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
The instant New York Times Bestseller #1 Wall Street Journal Business Bestseller Instant Washington Post Bestseller "Brims with a surprising amount of insight and practical advice." --The Wall Street Journal Daniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home. Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science. Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married? In When, Pink distills cutting-edge research and data on timing and synthesizes them into a fascinating, readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.
Author: Meena Harris
Publisher: HarperCollins
ISBN: 0063018918
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
INSPIRED BY A TRUE STORY FROM THE CHILDHOOD OF VICE PRESIDENT KAMALA HARRIS! A beautiful, empowering picture book about two sisters who work with their community to effect change, inspired by a true story from the childhood of the author’s aunt, Kamala Harris, and mother, lawyer and policy expert Maya Harris. “A must read for little girls around the world.” —Elizabeth Warren, U.S. Senator from Massachusetts “An inspiring tale.” —Stacey Abrams, Former Minority Leader, Georgia House of Representatives; Founder and Chair, Fair Fight Action “I love this book.” —Megan Rapinoe, Co-Captain, U.S. Women’s National Soccer Team One day, Kamala and Maya had an idea. A big idea: They would turn their empty apartment courtyard into a playground! This is the uplifting tale of how the author’s aunt and mother first learned to persevere in the face of disappointment and turned a dream into reality. This is a story of children’s ability to make a difference and of a community coming together to transform their neighborhood. A New York Times bestseller!
Author: Jean Fritz
Publisher: Penguin
ISBN: 0698113721
Category : Juvenile Nonfiction
Languages : en
Pages : 50
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Book Description
A fun historic tale by Newbery Honor-winning author, Jean Fritz! No matter how busy he was, Ben Franklin always found time to try out new ideas: a remote-control lock (so he could lock his door without getting out of bed), a rocking chair with a fan over it (to keep flies away), and a windmill (to turn his roast meat on its spit). Aside from being a mad of ideas, he was an ambassador to England, a printer, an almanac maker, a politician, and even a vegetarian (for a time, anyway). "This biography is distinguished by its humanizing detail [and] amusing tone." - School Library Journal
Author: Bryan Mattimore
Publisher: Diversion Books
ISBN: 1626818304
Category : Business & Economics
Languages : en
Pages : 139
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Book Description
From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold. Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts. By investing less than an hour a day for twenty-one days, you will: 1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up. Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea. "Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."—Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL
