The Bare Bones Introduction to Integrated Marketing Communication PDF Download

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The Bare Bones Introduction to Integrated Marketing Communication

The Bare Bones Introduction to Integrated Marketing Communication PDF Author: Robyn Blakeman
Publisher: Rowman & Littlefield
ISBN: 9780742555419
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.