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Author: Jacky Tai
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814435341
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself… According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors’ wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding. Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.
Author: Jacky Tai
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814435341
Category : Business & Economics
Languages : en
Pages : 358
Get Book Here
Book Description
If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself… According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors’ wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding. Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.
Author: Shukla
Publisher: Excel Books India
ISBN: 9788174466181
Category : International business enterprises
Languages : en
Pages : 404
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Book Description
Author: J. David Green
Publisher:
ISBN: 9780976864707
Category : Customer relations
Languages : en
Pages : 250
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Book Description
This book describes the key practices for successful business-to-business lead generation and lead management in large and medium companies.
Author: J. Grievink
Publisher: Elsevier
ISBN: 0080531318
Category : Technology & Engineering
Languages : en
Pages : 1059
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Book Description
This book contains 182 papers presented at the 12th Symposium of Computer Aided Process Engineering (ESCAPE-12), held in The Hague, The Netherlands, May 26-29, 2002. The objective of ESCAPE-12 is to highlight advances made in the development and use of computing methodologies and information technology in the area of Computer Aided Process Engineering and Process Systems Engineering. The Symposium addressed six themes: (1) Integrated Product&Process Design; (2) Process Synthesis & Plant Design; (3) Process Dynamics & Control; (4) Manufacturing & Process Operations; (5) Computational Technologies; (6) Sustainable CAPE Education and Careers for Chemical Engineers. These themes cover the traditional core activities of CAPE, and also some wider conceptual perspectives, such as the increasing interplay between product and process design arising from the often complex internal structures of modern products; the integration of production chains creating the network structure of the process industry and optimization over life span dimensions, taking sustainability as the ultimate driver.
Author: Harry B. DeMaio, CISSP
Publisher: John Wiley & Sons
ISBN: 0471228044
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
A groundbreaking guide to forging trusting, mutually beneficialB2B relationships Companies that have entered into B2B alliances maysimultaneously be one and another's customers, suppliers, allies,and competitors. But in today's turbo-charged e-environment, how docompanies take full advantage of the many benefits of B2B allianceswhile avoiding the obvious dangers of allowing potentialcompetitors intimate access to their value chains? In thisgroundbreaking book Harry DeMaio, Director of Deloitte &Touche's renowned Enterprise Risk Service Practice, answers thatquestion with the revolutionary concept of E-Trust, a provenstrategy based on fostering business relationships based on mutualself-interest and trust. Writing for managers and corporatedecision-makers, DeMaio explains the current state of B2B in anapproachable, entertaining fashion, making difficult concepts easyto grasp. He demonstrates the critical role that trust, privacy,and security issues play in the B2B environment and providesguidance on how companies in various industries engaged in B2Brelationships must address their varying security and privacyneeds. Harry DeMaio (Cincinatti, OH) is Director of Deloitte& Touche's Enterprise Risk Service Practice.
Author: Terry Bacon
Publisher: AMACOM
ISBN: 0814413137
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation" -- going beyond superior products and dependable service to connect with customers at every touchpoint. The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.The best B2B companies depend on a multifront approach to business interaction, and The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop a carefully plotted opening game, with all internal values, policies, practices, and behaviors fully aligned. A smart and efficient middle game lets the company build and strengthen its position, and the endgame assures victory and lays the groundwork for future business.Just as individual customers do, B2B customers remember those companies whose behavior consistently and significantly outshines even strong competitors. These firms create a lasting advantage -- and reap the profits that come with it.
Author: Peter Howson
Publisher: The Business Year
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Research for this publication began in the wake of elections that saw the re-election of President Muhammadu Buhari, who was sworn in on May 2019. The result brought an end to a period of political uncertainty and added new vigor to Africa's largest economy. Nevertheless, despite this new-found stability, Nigeria is still struggling to overcome the impact of years of recession, not to mention the challenges of the low oil price environment and the effects of COVID-19 mitigation measures. This 188-page publication covers finance, gas and power, oil and exploration, industry, IT and telecoms, transport, construction, real estate, agriculture, health, entertainment, and tourism.
Author: Mohan Sawhney
Publisher: John Wiley & Sons
ISBN: 0471189553
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends in e-commerce Viewing Silicon Valley as a test lab for e-commerce strategies, this book delivers the latest financial and business models shaping the e-commerce industry. TechVenture focuses on the Silicon Valley phenomenon, the new financial strategies, and evolving e-business models. Each chapter draws from field research and interviews with the top minds in business today, and covers the most recent advances in e-finance, including: technology incubators, start-up funds, measuring intellectual capital, valuation techniques for Internet firms, and emerging technologies. In addition, TechVenture features intriguing and informative case studies and examples of major companies, including Idealab, Merrill Lynch, Pfizer, and Amazon.com. General business and finance readers, as well as those fascinated by the Internet economy, will find TechVenture an invaluable read that is on the cutting edge of e-business. Mohanbir Sawhney (Evanston, IL) is the McCormick Tribune Professor of Electronic Commerce and Technology at the Kellogg Graduate School of Management, Northwestern University. Mr. Sawhney was recently named one of the twenty-five most influential people in e-business by Business Week magazine. Ranjay Gulati (Chicago, IL) is the Associate Professor of Management and Organizations at the Kellogg Graduate School of Management and the Director of the Center for Resource on E-Business Innovation. Anthony Paoni (Chicago, IL) is Associate Professor at the Kellogg Graduate School of Management.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 674
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Book Description
Author: Mark S. Glynn
Publisher: Emerald Group Publishing
ISBN: 1848556705
Category : Business & Economics
Languages : en
Pages : 502
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Book Description
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
