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Author: Gary Gagliardi
Publisher: Science of Strategy
ISBN: 1929194439
Category : Marketing
Languages : en
Pages : 192
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Book Description
The new paperback version of the world's most popular book on strategy adapted for salespeople. The book contains the complete text of Sun Tzu's Art of War on left-hand pages and a line-by line adaptation for sales on the facing right-hand pages. This new paperback includes the keys for a FREE download of the complete audio-version of book as an MP3.
Author: Gary Gagliardi
Publisher: Science of Strategy
ISBN: 1929194439
Category : Marketing
Languages : en
Pages : 192
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Book Description
The new paperback version of the world's most popular book on strategy adapted for salespeople. The book contains the complete text of Sun Tzu's Art of War on left-hand pages and a line-by line adaptation for sales on the facing right-hand pages. This new paperback includes the keys for a FREE download of the complete audio-version of book as an MP3.
Author: MR Gary J. Gagliardi
Publisher: Clearbridge Publishing
ISBN: 9781929194735
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Two books in one! The complete text of the only award-winning English translation of Sun Tzu's " The Art of War " PLUS a special adaptation for competitive sales success. This was Gary Gagliardi's, one of America's most award-winning authors on strategy, first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War. " The Art of War" is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas. Below we offer a brief description of each of the sales chapters. 1.Sales Analysis covers Sun Tzu's basic sales concepts and the five factors that determine success in sales. 2.Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily. 3.Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers. 4.Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them. 5.Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them. 6.Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers. 7.Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome. 8.Adjusting to the Sales Situation emphasizes flexibility. It explains how to respond to the circumstances in which you find yourself. 9.Moving Sales Forward concentrates on sales to businesses. It covers the different types of organizations you have to sell to and how to deal with them. 10.Customer Relationships discusses the different types of customers. It reveals how customer nature determines your relationship with both them and the competition. 11.Sales Situations is the longest and most detailed chapter. It analyzes the nine common sales situations and shows you how to respond to them. 12.Using Customer Desire concentrates solely on getting you to think about what the customer wants and how to address those desires. 13.Using Questions focuses on mastering the five types of sales questions. In Sun Tzu's view, your success comes from knowledge and knowledge only comes from asking the right questions. Sample Text "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. " The sales warrior hears: 1 This is selling. It is the most valuable skill in any business. It can bring you fortune or poverty. It is your path to success or failure. You must study sales seriously. "Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." Five factors determine your skill. Consider these factors when you analyze a sale. You must know your strategic sales position: 1.Talk about your sales philosophy. 2.Talk about the changing trends. 3.Talk about your customers and prospects. 4.Talk about your sales talents. 5.And talk about your sales process.
Author: Stephen F. Kaufman
Publisher: Tuttle Publishing
ISBN: 1462906265
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
Sun Tzu's The Art of War is still one of the world's most influential treatises on strategic thought. Applicable everywhere from the boardroom to the bedroom, from the playing field to the battlefield, its wisdom has never been more highly regarded. Now available in its complete form, including the Chinese characters and English text, this essential examination of the art of strategic thinking features extensive commentary and an insightful historical introduction written by Lionel Giles, its original translator. This new edition includes an all-new introduction by the scholar of ancient Chinese literature, John Minford.
Author: Eric Rogell
Publisher: Simon and Schuster
ISBN: 1440511748
Category : Family & Relationships
Languages : en
Pages : 153
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Book Description
For centuries, man has studied the ancient art of war before heading into battle--obsessively planning, strategically theorizing, and meticulously executing. If only he did that before trying to pick up women. Just as they turn to Sun Tzu's honored text for military guidance, they can sharpen their dating skills by adapting the good general's advice. But since every guy hitting the bar on Saturday night isn't a seasoned warrior, this book has done the heavy lifting. By dissecting Sun Tzu's original text, extracting his core wisdom, and applying it to picking up women, this book teaches you how to win the battle of the sexes. A woman might not be an enemy to conquer--but she is a prize to win over.
Author: Bill Hart
Publisher: Post Hill Press
ISBN: 1682615294
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
To be the best, you must learn from the best. Drawing on exclusive interviews with former members of the U.S. Special Forces and leading sales professionals from a variety of industries, executive coach Bill Hart shows you how to develop the mindset, habits, and disciplines to elevate your sales performance to become the elite of your industry. With Hart’s proven tips and practical tools, you’ll learn: · How to train for any situation you’ll encounter in the field · How to overcome fear and channel it into productivity · How to leverage failures for personal growth · How to find your “why” and keep it alive · How to build your team’s shared vision, purpose, and goals Get inspired by these real stories from the very best in action, and discover why “The Way of the Warrior” will put your success within reach.
Author: Sun-Tzu
Publisher: Harper Collins
ISBN: 0062514059
Category : Religion
Languages : en
Pages : 163
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Book Description
Like those of his distinguished ancestor, Sun Tzu II's insights and strategies can be applied to life situations far beyond warfare - including government, diplomacy, business, relationship, and social action.
Author: Gary Gagliardi
Publisher:
ISBN: 9781929194759
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
The book that is the basis of the Science of Strategy Institute's on-line training program. This award-winning book ("Foreword Magazine's" Self-Help Book of the Year) offers our most detailed lessons of Sun Tzu's strategic methods. The book was designed as long series of short, easy-to-understand lessons for those who really want to understand the inner workings of human competition. Examples from modern business and every day life are used to illustrate what people do right and wrong in making strategic decisions.Each lesson is put into a format that frames each stanza of Sun Tzu's work as a specific strategic concept. Sun Tzu's non-intuitive approach to success is contrasted with our less successful instinctual reactions to competitive challenges. Below, we show you the table of contents, a list of the type of topics the lessons address, and a sample lesson from the book. Table of Contents Lesson Topics10 Using This Book15 Introduction: Sun Tzu's Basic Concepts Lessons 1-2116 Analysis Lessons 22-3839 Going to War Lessons 39-5358 Planning an Attack Lessons 54-6874 Positioning Lessons 69-8590 Momentum Lessons 86-104108 Weakness and Strength Lessons 105-124128 Armed Conflict Lessons 125-145150 Adaptability Lessons 146-159172 Armed March Lessons 160-193188 Field Position Lessons 194-220224 Types of Terrain Lessons 221-267252 Attacking with Fire Lessons 268-284300 Using Spies Lessons 285-306318 Glossary of Key Concepts342 Index of Art of War Topics348 Sample List of Lesson Topics: Emotion versus Strategy17 2: The Framework of Strategy18 3: The Goal of Strategy19 4: A Unique Position20 5: The Competitive Environment21 6: The Changing Times22 7: Competitive Success23 8: The Need for a Philosophy24 9: Advancing a Position25 10: The Source of Knowledge26 11: The Source of Opportunity27 12: Acting on Vision28 13: Positioning29 14: Attacks and Battles30 15: Moving through Opposition31 Sample Lesson Lesson 14: Attacks and Battles What is the difference between an attack, a battle, and conflict? A.Only conflict is inherently destructive. B.Only battle is inherently costly. C.Only attack is inherently aggressive. D.There is no difference. "You must avoid disasters from armed conflict." The Art of War 7:1.5 Answer: A. Only conflict is inherently destructive. In English, conflict, battle, and attack can be used interchangeably. However, Sun Tzu expresses these ideas as three distinct, though related, concepts critical to his strategic theory. The concept of attack is " gong." It means movement (" hang") into a new area. It doesn't necessarily-but can-mean meeting the enemy in battle or conflict with an opposing force. Attacks are the topic of chapter 3, Planning an Attack. The concept of battle is " zhan," which means meeting challenges or opponents but not necessarily conflict with them. We meet opponents when we have an advantage-when our opponents will back down, surrender, or come to an advantageous agreement. The final concept is " zheng," conflict. This is the destructive meeting of forces. Typically, we avoid conflict, but it is not always avoidable. This is the topic of chapter 7, Armed Conflict. So we have an array of ideas becoming progressively more costly. Movement ("hang") is the most general. Movement into new areas is attack ("gong"). Attacks that involve confrontation are battles ("zhan"). Battles that involve conflict are "zheng" .
Author: Sun Tzu
Publisher: Clearbridge Publishing
ISBN: 9781929194551
Category :
Languages : en
Pages : 196
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Book Description
Two books in one, this book was written specifically for sales managers as a companion for our most popular book, The Art of War for the Sales Warrior. The management methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War on the left-hand pages and the sales management adaptation, Strategy for Sales Managers, on the facing right-hand pages. Readers can see that they are getting a proven philosophy that has survived 2,500 years, not just another sales theory from the expert of the month. Recognized by the Independent Publishers Book Award as one of the best Business books of the year. Contents Foreword-Sales Force Introduction-5 Elements and 9 Skills 1-Sales Position 2-Profitable Sales 3-Sales Focus 4-Defense and Advance 5-Sales Excitement 6-Expansion Opportunities 7-Company Politics 8-Crucial Decisions 9-Outmaneuver Competitors 10-Guiding Salespeople 11-Management Challenges 12-Competitive Vulnerability 13-Information Power Glossary
Author: John Driscoll
Publisher: Wordclay
ISBN: 1921578238
Category : Selling
Languages : en
Pages : 231
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Book Description
Accelerate your Sales Performance into the top 2% of your fi eld and enjoy a balanced life at the same tie. Learn the 12 Stages of every sales cycle to secure more business and obtain the 10 Guiding Principles in Professional Sales. Understand & benefit from a career in Integrity-Based Selling and discover how a Sword Master from 400 years ago can help you everyday in your sales process.
Author: Sunzi
Publisher: Clearbridge Publishing
ISBN: 9781929194018
Category : Marketing
Languages : en
Pages : 0
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Book Description
The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War on the left-hand pages, and the sales adaptation, The Art of Sales, on the facing right-hand pages. Readers can see that they are getting the proven philosophy that has survived 2,500 years, not just another sales theory from the expert of the month.
