The Art Of Small Business Guerrilla War: Start Small, Fight Hard, Win Big PDF Download
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Author:
Publisher:
ISBN: 0985178213
Category :
Languages : en
Pages : 29
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Book Description
Author:
Publisher:
ISBN: 0985178213
Category :
Languages : en
Pages : 29
Get Book Here
Book Description
Author: Mark McNeilly
Publisher: OUP USA
ISBN: 0199782911
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 336
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Book Description
Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651429
Category : Self-Help
Languages : en
Pages : 496
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Book Description
The third in Robert Greene's bestselling series is now available in a pocket sized concise edition. Following 48 Laws of Power and The Art of Seduction, here is a brilliant distillation of the strategies of war to help you wage triumphant battles everyday. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, The Concise 33 Strategies of War is a guide to the subtle social game of everyday life. Based on profound and timeless lessons, it is abundantly illustrated with examples of the genius and folly of everyone from Napoleon to Margaret Thatcher and Hannibal to Ulysses S. Grant, as well as diplomats, captains of industry and Samurai swordsmen.
Author: Mao Tse-tung
Publisher: Courier Corporation
ISBN: 0486119572
Category : History
Languages : en
Pages : 130
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Book Description
The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
Author: David Kilcullen
Publisher: Oxford University Press
ISBN: 0199754098
Category : History
Languages : en
Pages : 377
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Book Description
A Senior Counterinsurgency Advisor to General David Petraeus, Kilcullen's vision of war dramatically influenced America's decision to rethink its military strategy in Iraq. Now, Kilcullen provides a remarkably fresh perspective on the War on Terror.
Author: Cecil B. Currey
Publisher: U of Nebraska Press
ISBN: 1640120823
Category : Biography & Autobiography
Languages : en
Pages : 656
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Book Description
Many people do not understand why America lost the Viet Nam War. Author Cecil B. Currey makes one primary reason clear: North Viet Nam's Senior Gen. Vo Nguyen Giap. Victory at Any Cost tells the full story of the man who fought three of the world's great powers--and beat them all.
Author: Sir Charles Edward Callwell
Publisher:
ISBN:
Category : History
Languages : en
Pages : 592
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Book Description
Author: Steven D. Strauss
Publisher: John Wiley & Sons
ISBN: 111823877X
Category : Business & Economics
Languages : en
Pages : 599
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Book Description
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
Author: United States. Marine Corps
Publisher:
ISBN:
Category : Guerrilla warfare
Languages : en
Pages : 602
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Book Description
