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Author: Michael Ohl
Publisher: MIT Press
ISBN: 0262537036
Category : Science
Languages : en
Pages : 312
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Book Description
From Tyrannosaurus rex to Heteropoda davidbowie: scientific naming as a joyful and creative act. Tyrannosaurus rex. Homo sapiens. Heteropoda davidbowie. Behind each act of scientific naming is a story. In this entertaining and illuminating book, Michael Ohl considers scientific naming as a joyful and creative act. There are about 1.8 million discovered and named plant and animal species, and millions more still to be discovered. Naming is the necessary next step after discovery; it is through the naming of species that we perceive and understand nature. Ohl explains the process, with examples, anecdotes, and a wildly varied cast of characters. He describes the rules for scientific naming; the vernacular isn't adequate. These rules—in standard binomial nomenclature, the generic name followed by specific name—go back to Linnaeus; but they are open to idiosyncrasy and individual expression. A lizard is designated Barbaturex morrisoni (in honor of the Doors' Jim Morrison, the Lizard King); a member of the horsefly family Scaptia beyonceae. Ohl, a specialist in “winged things that sting,” confesses that among the many wasp species he has named is Ampulex dementor, after the dementors in the Harry Potter novels. Scientific names have also been deployed by scientists to insult other scientists, to make political statements, and as expressions of romantic love: “I shall name this beetle after my beloved wife.” The Art of Naming takes us on a surprising and fascinating journey, in the footsteps of the discoverers of species and the authors of names, into the nooks and crannies and drawers and cabinets of museums, and through the natural world of named and not-yet-named species.
Author: Michael Ohl
Publisher: MIT Press
ISBN: 0262537036
Category : Science
Languages : en
Pages : 312
Get Book
Book Description
From Tyrannosaurus rex to Heteropoda davidbowie: scientific naming as a joyful and creative act. Tyrannosaurus rex. Homo sapiens. Heteropoda davidbowie. Behind each act of scientific naming is a story. In this entertaining and illuminating book, Michael Ohl considers scientific naming as a joyful and creative act. There are about 1.8 million discovered and named plant and animal species, and millions more still to be discovered. Naming is the necessary next step after discovery; it is through the naming of species that we perceive and understand nature. Ohl explains the process, with examples, anecdotes, and a wildly varied cast of characters. He describes the rules for scientific naming; the vernacular isn't adequate. These rules—in standard binomial nomenclature, the generic name followed by specific name—go back to Linnaeus; but they are open to idiosyncrasy and individual expression. A lizard is designated Barbaturex morrisoni (in honor of the Doors' Jim Morrison, the Lizard King); a member of the horsefly family Scaptia beyonceae. Ohl, a specialist in “winged things that sting,” confesses that among the many wasp species he has named is Ampulex dementor, after the dementors in the Harry Potter novels. Scientific names have also been deployed by scientists to insult other scientists, to make political statements, and as expressions of romantic love: “I shall name this beetle after my beloved wife.” The Art of Naming takes us on a surprising and fascinating journey, in the footsteps of the discoverers of species and the authors of names, into the nooks and crannies and drawers and cabinets of museums, and through the natural world of named and not-yet-named species.
Author: Carole Hough
Publisher: Oxford University Press
ISBN: 019163042X
Category : Language Arts & Disciplines
Languages : en
Pages : 801
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Book Description
In this handbook, scholars from around the world offer an up-to-date account of the state of the art in different areas of onomastics, in a format that is both useful to specialists in related fields and accessible to the general reader. Since Ancient Greece, names have been regarded as central to the study of language, and this has continued to be a major theme of both philosophical and linguistic enquiry throughout the history of Western thought. The investigation of name origins is more recent, as is the study of names in literature. Relatively new is the study of names in society, which draws on techniques from sociolinguistics and has gradually been gathering momentum over the last few decades. The structure of this volume reflects the emergence of the main branches of name studies, in roughly chronological order. The first Part focuses on name theory and outlines key issues about the role of names in language, focusing on grammar, meaning, and discourse. Parts II and III deal with the study of place-names and personal names respectively, while Part IV outlines contrasting approaches to the study of names in literature, with case studies from different languages and time periods. Part V explores the field of socio-onomastics, with chapters relating to the names of people, places, and commercial products. Part VI then examines the interdisciplinary nature of name studies, before the concluding Part presents a selection of animate and inanimate referents ranging from aircraft to animals, and explains the naming strategies adopted for them.
Author: Stephen Roach
Publisher:
ISBN: 9781941106167
Category : Art
Languages : en
Pages : 96
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Book Description
A brief invitation to all people to live creative lives. Stephen Roach is host of the Makers and Mystics podcast and founder of The Breath & the Clay creative arts movement takes the reader back to the initial creative acts of God at Creation and explores the implications of Adam naming the animals, drawing out applications on how that merciful gift informs creative acts today of all kinds.
Author: Brad Flowers
Publisher: Entrepreneur Press
ISBN: 1613084234
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Author: Juana Martinez-Neal
Publisher: Candlewick Press
ISBN: 1536220434
Category : Juvenile Fiction
Languages : en
Pages : 33
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Book Description
"A beautifully illustrated, tender story to be shared with all children, sure to evoke conversations about their names." --School Library Journal (starred review) If you ask her, Alma Sofia Esperanza José Pura Candela has way too many names: six! How did such a small person wind up with such a large name? Alma turns to Daddy for an answer and learns of Sofia, the grandmother who loved books and flowers; Esperanza, the great-grandmother who longed to travel; José, the grandfather who was an artist; and other namesakes, too. As she hears the story of her name, Alma starts to think it might be a perfect fit after all--and realizes that she will one day have her own story to tell. In her 2019 Caldecott Honor Book, Juana Martinez-Neal opens a treasure box of discovery for children who may be curious about their own origin stories or names.
Author: Kellie Richardson
Publisher:
ISBN: 9781733037518
Category : American poetry
Languages : en
Pages : 0
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Book Description
Poetry. Art. Essays. African & African American Studies. Women's Studies. In an era of highly curated personas and unrealistic self-expectation, Kellie Richardson offers readers a stunningly honest account of her struggles with identity, relationships, mental health and self-love. THE ART OF NAMING MY PAIN collects Richardson's poetry, essays and art as she navigates what it is for a Black, queer, broken woman to seek joy in a world that says she doesn't deserve it. This book is an unfolding of her journey, bearing witness to the possibility of life after self-loathing. Richardson's voice is refreshingly candid in this sophomore collection, shedding light on issues we all face, though few have the courage to own in the public sphere.
Author: L. Schumacher
Publisher:
ISBN:
Category : Gastronomy
Languages : en
Pages : 168
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Book Description
Suggests a method of naming dishes on bills of fare and menus.
Author: Stanley Lieberson
Publisher: Yale University Press
ISBN: 9780300083859
Category : Social Science
Languages : en
Pages : 366
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Book Description
What accounts for our tastes? Why and how do they change over time? Stanley Lieberson analyzes children's first names to develop an original theory of fashion. He disputes the commonly-held notion that tastes in names (and other fashions) simply reflect societal shifts.
Author: Alexandra Watkins
Publisher: Berrett-Koehler Publishers
ISBN: 1626561885
Category : Business & Economics
Languages : en
Pages : 96
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Book Description
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Author: Dede Montgomery
Publisher:
ISBN: 9781949290721
Category :
Languages : en
Pages : 122
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Book Description
Salty air, low lying clouds, and crooning of seagulls near the towering Astoria Column and the flowing Columbia River set the scene for Humanity's Grace, a collection of linked short stories. Frank, Anne, Monica, and Sarah all reappear from the pages of Montgomery's novel, Beyond the Ripples. New characters: An elderly mother and her son, a police office and spouse, a childhood friend, a counselor, a bystander appear, are all uniquely connected to a murder in downtown Astoria, Oregon. Frank's untimely death creates a spectrum of consequences for his loved ones, acquaintances, and strangers. The ensuing murder accusation throws a trio of characters into darkness, as they reassess earlier beliefs, past decisions and actions. Other characters are impacted in unique and unexpected ways. A police officer is haunted by his past. A young woman awakens from a vivid dream of a friend from before. A mother wonders what she did wrong. A son aches for others to be kind. A daughter questions her father's past, while her mother remembers parts of the man she had forgotten. A stranger ponders the significance of a message she's received. The characters in Humanity's Grace intertwine as they laugh, scream, and cry, do good or create evil. Most of all, they meander through sorrow and sadness, joy and regret, as they remind the reader of the startling and collective beauty of life's connections.
