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Author: Ian Dodson
Publisher: John Wiley & Sons
ISBN: 1119265703
Category : Business & Economics
Languages : en
Pages : 406
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Book Description
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Author: Ian Dodson
Publisher: John Wiley & Sons
ISBN: 1119265711
Category : Business & Economics
Languages : en
Pages : 398
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Book Description
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Author: Ian Dodson
Publisher: John Wiley & Sons
ISBN: 1119265703
Category : Business & Economics
Languages : en
Pages : 406
Get Book Here
Book Description
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Author: Krishan Kant Chura
Publisher: Krishan Kant Chura
ISBN:
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Unlock the world of Digital Marketing with this uniquely designed book tailored for knowledge seekers in the field. Why juggle through numerous resources when you can access it all in one place? A team of five adept marketing professionals has converged their expertise to create a comprehensive guide that encapsulates the essence of web marketing. From foundational elements like website construction, SEO, and web analytics, to the intricacies of online advertising, email campaigns, and leveraging the power of social media – this consortium of web marketing virtuosos offers their invaluable insights for your benefit. Embrace the art of Digital Marketing, a transformative technique that propels your product and service promotion to unprecedented heights through online channels. Step away from the conventional modes of advertising such as TV, radio, magazines, and newspapers. Instead, immerse yourself in the dynamic realm of Video Ads, where the visual narrative truly captivates. Explore beyond the ordinary with innovative approaches like banners and product placements. In a world where digital prowess is the key to success, this book hands you the key to unlock new paradigms of marketing communication. Seize the opportunity to master Digital Marketing and watch your brand flourish in the boundless online landscape.
Author: Wilson Ozuem
Publisher: Springer Nature
ISBN: 303070324X
Category : Business & Economics
Languages : en
Pages : 471
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Book Description
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Author: Karoon Agrawal
Publisher: Thieme
ISBN: 8194857031
Category : Medical
Languages : en
Pages : 1798
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Book Description
Over 200 Chapters in six volumes cover the whole gamut of plastic, reconstructive and aesthetic surgeries. A comprehensive and illustrated work from the land of Sushruta for students, teachers, and practicing surgeons. In this volume, Principles and Advances in Plastic Surgery, a very wide spectrum of topics, right from the history of plastic surgery to current and raging subjects like lasers; composite tissue allotransplantation; simulation; robotics; telemedicine and information technology in plastic surgery; clinical photography; human factors and skills in plastic surgery; doctor-patient relationship; and legal issues have been discussed. The six volumes seek to incorporate in one work issues relevant to the developing world as well as insights from national and international plastic surgery practices, which highlight newer management techniques along with traditional methods. This makes these volumes a "must have" resource for students and practitioners of plastic surgery across the globe. Key Features The book is broadly divided into five sections: general, face, hair restoration, body contouring, and breast. Explains techniques of "hair restoration surgery". This is a unique topic and is not covered in any of the similar published titles. Covers all the aspects of aesthetic plastic surgery including nonsurgical management. The chapter on regenerative medicine gives a futuristic literature. Section on face covers topics related to ageing, surgical and nonsurgical rejuvenation techniques.
Author: Paul Grushkin
Publisher: Harper Collins
ISBN: 006199099X
Category : Music
Languages : en
Pages : 266
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Book Description
For forty years, collector Rob Roth has gathered rare examples of rock tour posters, advertising posters, rock memorabilia, original artwork and items of merchandise. His spectacular collection is so vast that it has never all been put on public display, but when visitors to his spacious New York loft apartment—visitors like Elton John and Alice Cooper—caught a glimpse of some of the material Roth has collected over the years, they were amazed and urged him to let rock fans see the dazzling array of artifacts. When designer John Varvatos saw the collection, he was so stunned by it that he begged Roth to lend him pieces for his new store in Las Vegas. More of Roth's pieces will be on display in the Varvatos Soho store and other upcoming locations in the fall of 2010. Varvatos has even offered to host a launch party in the Soho store for the book at its time of publication. For many, the items lovingly cataloged in the pages of The Art of Classic Rock will evoke nostalgic memories of their youth—of blazing lights, drifting smoke and of the all-pervading power of their favorite rock concerts. Unlike anything else on the market, The Art of Classic Rock is a lavishly produced presentation of the most vivid and exciting artwork from the rock world, as well as a guide to understanding the the most influential rock banks of our time. Each section of The Art of Classic Rock focuses on a well-known band, covering its defining tours and albums to show how the band's iconic designs and graphic styles changed, and to provide an overview of rock history from the period. An introduction to each section puts the images in context, outlining the stage the band and its acts had reached in their development when the particular images and designs displayed were used, and discussing the art and artists behind the work. Each piece of art also features a caption describing exactly what it is, while items with a particular story are accompanied by longer, more detailed text. The Rob Roth collection has been meticulously photographed specifically for this book by photographer Richard Marot who spent hundreds of hours working with a team of technicians to ensure that the images appearing in The Art of Classic Rock are a sumptuous and accurate representation of the truly stunning Rob Roth Collection.
Author: Richard Earle
Publisher: McGraw Hill Professional
ISBN: 9780071387026
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
"Richard Earle has written an invaluable book about how to use the medium for the benefit of the people instead of just selling Doritoes. I applaud him for making this contribution and reminding us of how even the advertising industry can have a conscience should it choose to realize the good it can do with its immense power." - Michael Moore, author of Stupid White Men ... and Other Sorry Excuses for the State of Nation! and film producer of Roger & Me This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste."
Author: Foad Nahai
Publisher: Thieme
ISBN: 1684200369
Category : Medical
Languages : en
Pages : 4303
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Book Description
The ultimate guide to aesthetic surgery from world famous aesthetic surgeon Foad Nahai The Art of Aesthetic Surgery, Principles and Techniques, Third Edition by internationally revered aesthetic surgeon Foad Nahai, five distinguished co-editors, and more than 100 new contributors is an encyclopedic, three-volume masterwork. Considered the quintessential resource on cosmetic surgery since its inception, the new edition features an e-book and access to online videos for the first time. The updated text and videos reflect significant and numerous exciting developments in aesthetic medicine and surgery. An impressive group of renowned global experts contribute valuable insights, pearls, and considerable expertise. Twenty new chapters feature a wealth of diverse state-of-the-art topics, while other chapters have been updated and greatly expanded. New areas of focus include practice management, volume enhancement in periorbital and facial rejuvenation, minimally invasive neck techniques, and body contouring procedures such as umbilicoplasty. Patient safety is prominent, with a major chapter on safety considerations in aesthetic surgery, as well as discussion of complications in different anatomic regions. Key Highlights A state-of-the-art review of facial aesthetic surgery, with detailed coverage of all the key techniques needed to achieve facial rejuvenation The latest primary and revision breast surgery techniques for augmentation, reduction, mastopexy, fat grafting, and asymmetry management Significant new chapters on minimally invasive treatments reflect enormous changes in this field since the last edition The addition of two new dedicated sections on genital rejuvenation and gender affirming surgery About 6,000 beautiful illustrations enhance understanding of state-of-the-art approaches An expanded video library featuring 14 new clips and the addition of pre- and post-op patient images provides expert procedural guidance This quintessential resource provides trainees and experienced practitioners with a solid foundation for learning basic principles and techniques in aesthetic surgery, with the ultimate goal of improving patient outcomes, developing innovations, and advancing the specialty.
Author: Foad Nahai
Publisher: Thieme
ISBN: 1626238731
Category : Medical
Languages : en
Pages : 4290
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Book Description
Seldom does a book achieve status as a classic in its first edition, but The Art of Aesthetic Surgery by Foad Nahai has been hailed as a masterpiece since its inception. Reviews have been universally laudatory, and residents and experienced practitioners alike have embraced this work as the ultimate resource on all things aesthetic. Now, this landmark work has been totally revised and updated with over 40 new chapters (many with new authors) and every chapter has been revised to reflect the latest trends, techniques, and information. This three-volume set also includes seven DVDs with 24 operative videos. Comprehensive Coverage 93 chapters in three volumes cover the full range of cosmetic medical treatments and aesthetic operations. Topics include: Hair transplantation and brow lift Eyelid surgery Laser resurfacing and chemical peels Tissue fillers and fat grafting Rhytidectomy and face and neck lift Facial implants Rhinoplasty and ptoplasty Lip rejuvenation Breast augmentation, reduction, and mastoplexy Surgical, noninvasive, and minimally invasive body contouring Liposuction To address the modern physician's need for business acumen as well as surgical skill, three chapters focus on practice management, ranging from practice model options, staff and financial management, marketing and communications, and legal issues. World-Renowned Authors Dr. Foad Nahai is an acknowledged leader in aesthetic surgery. He has personally written a third of the chapters for this three-volume work. His contributors, representing the "who's who" of aesthetic surgery, provide detailed accounts of their techniques for the different operations, as well as the planning process so crucial to producing excellent results. Help with Decision-Making Of particular note are the clinical decision-making chapters authored by Dr. Nahai. This invaluable insight provides readers with a unique overview of the various options for each problem, along with his preferred solutions. Complete with algorithms and case studies, this problem-solving feature offers the expert guidance necessary to sort through options, understand their advantages and limitations, and make the best choice for each patient. Necessary Anatomy Key chapters introducing each major anatomic region or topic area focus on applied anatomy and provide essential information that the surgeon needs to know to execute these surgical maneuvers safely and effectively. Reliable Format This new edition maintains the same features that made the previous edition so popular, including beautiful medical illustrations, large type for readability, and a consistent, comprehensive approach. The semi-atlas format features the applicable images located next to legend text for enhanced clarity.
Author: Tony Bove
Publisher: Random House Puzzles & Games
ISBN:
Category : Computers
Languages : en
Pages : 324
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Book Description
