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Author: Pierre Guillet de Monthoux
Publisher: Stanford University Press
ISBN: 9780804748131
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firmsas avant-garde enterprises and arts corporationshave existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative roleso central to value-making in contemporary economiesperformed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.
Author: Pierre Guillet de Monthoux
Publisher: Stanford University Press
ISBN: 9780804748131
Category : Business & Economics
Languages : en
Pages : 416
Get Book Here
Book Description
The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firmsas avant-garde enterprises and arts corporationshave existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative roleso central to value-making in contemporary economiesperformed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.
Author: Tom Kelley
Publisher: Profile Books
ISBN: 1847656781
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.
Author: Terri Mottershead
Publisher: West Group
ISBN: 9780314933959
Category : Law
Languages : en
Pages : 389
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Book Description
Author: Anonymous
Publisher: BoD – Books on Demand
ISBN: 3385301475
Category : Fiction
Languages : en
Pages : 42
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Book Description
Reprint of the original, first published in 1883.
Author: Arthur Gensler
Publisher:
ISBN: 9780986106996
Category :
Languages : en
Pages :
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Book Description
Art's Principles reveals the blueprint behind one of the most successful professional services firms, giving career-minded individuals the tools they need to excel in business. The book covers the essentials of leadership, talent acquisition and operations, while outlining the creative strategies that propelled a small business into one of the largest and most admired in its industry. This guidebook is full of well-tested ideas that are applicable to someone running a small, medium or large a professional firm--or running any project where people, profit and customers matter.
Author: Priya Parker
Publisher: Penguin
ISBN: 1594634939
Category : Self-Help
Languages : en
Pages : 322
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Book Description
"Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.
Author: John C. Woodcock
Publisher: iUniverse
ISBN: 1491732660
Category : Psychology
Languages : en
Pages : 127
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Book Description
This book is an expanded edition of my book, The Coming Guest: Advancing Jungs Augury into the 21st Century (2011, iUniverse) in which I examine three documents of the soul: a little-known high relief carving at Bollingen c.1960, along with two letters Jung wrote. In these documents I detected the presence of two Jungs. One is the depth psychologist whose legacy has developed into a discipline of psychology of the soul, with its methodology. The other is the artist who has left us a hidden legacyone that has remained virtually unnoticed for fifty years. This legacy also has a methodologyone very different from that of depth psychology. In this edition I begin the task of articulating the methodology of the art form that Jung inaugurated. Both depth psychology and this new art form remain faithful to Jungs notion of the soul as world-constituting, or as Jung says in his letter to Sir Herbert Read, the coming guest. Where depth psychology seeks to bring the coming guest into consciousness, the new art form seeks to bring him into incarnation!
Author: Olga E. Annushkina
Publisher: Springer Nature
ISBN: 3030210448
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including: · Selecting foreign markets · Adapting your business model · Navigating uncertain global markets · Managing across cultures · Choosing between entry mode options With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.
Author: Robert Nisbet
Publisher: Routledge
ISBN: 1351488910
Category : Social Science
Languages : en
Pages : 201
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Book Description
""One of our most original social thinkers,"" according to the New York Times, Robert Nisbet offers a new approach to sociology. He shows that sociology is indeed an art form, one that has a strong kinship with literature, painting, Romantic history, and philosophy in the nineteenth century, the age in which sociology came into full stature. Sociology as an Art Form is an introduction for the initiated and the uninitiated in so-ciology.Nisbet explains the degree to which sociology draws from the same creative impulses, themes and styles (rooted in history), and actual modes of representa-tion found in the arts. He shows how the founding sociologists such as Marx, Weber, Durkheim, and Simmel constructed portraits (of the bourgeois, the worker, and the intellectual) and landscapes (of the masses, the poor, the factory system), all reflecting and contribut-ing to identical portraits and landscapes found in the literature and art of the period. In addition to marking the similarities between sociologists' and artists' efforts to depict motion or movement, Nisbet emphasizes the relation of sociology to the fin de siecle in art and literature, with examples such as alienation, anomie, and degeneration. He creates an elegant, brilliantly reasoned appraisal of sociology's contribution to modern culture.This book will be of interest to sociologists, artists, and anyone interested in how the fields relate to one another.
Author: Donald J. Trump
Publisher: Ballantine Books
ISBN: 0307575330
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker. “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight. Praise for Trump: The Art of the Deal “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald “A chatty, generous, chutzpa-filled autobiography.”—New York Post
