Author: Frank Alvah ParsonsPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 370
Book Description
The Art Appeal in Display Advertising
Author: Frank Alvah ParsonsPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 370
Book Description
Editor & Publisher
Author: Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 1482
Book Description
The fourth estate.
Printers' Ink Monthly
Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 708
Book Description
Advertising: Principles and Practice
Author: Sandra MoriartyPublisher: Pearson Australia
ISBN: 1486009050
Category : Business & Economics
Languages : en
Pages : 577
Book Description
The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
International Year Book Number
Author: Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 344
Book Description
Commercial Art
Author: Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 340
Book Description
New York Court of Appeals. Records and Briefs.
Author: New York (State). Court of Appeals.Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1256
Book Description
Volume contains: (Brown & Bigelow v Remembrance Adver Prod Inc & Elmer B. Usher) (Brown & Bigelow v Remembrance Adver Prod Inc & Elmer B. Usher) (Brown & Bigelow v Remembrance Adver Prod Inc & Elmer B. Usher) (Brown & Bigelow v Remembrance Adver Prod Inc & Elmer B. Usher) (Giovanni Buitoni & Letizia Buitoni against Dr. Francis E. Elvinger) (Giovanni Buitoni & Letizia Buitoni against Dr. Francis E. Elvinger) (Giovanni Buitoni & Letizia Buitoni against Dr. Francis E. Elvinger) (Nan Buntly Inc & Deering, Milliken& Co, Inc; stay of arbitration ) (Nan Buntly Inc & Deering, Milliken& Co, Inc; stay of arbitration ) (Nan Buntly Inc & Deering, Milliken& Co, Inc; stay of arbitration ) (Sadie & David Cahn against New Amsterdam Casualty co) (Sadie & David Cahn against New Amsterdam Casualty co) (Sadie & David Cahn against New Amsterdam Casualty co) (Cauldwell-Wingate Co v Wander Iron Works co) (Cauldwell-Wingate Co v Wander Iron Works co) (Cauldwell-Wingate Co v Wander Iron Works co) (John Cifolo et al against GE Co ) (John Cifolo et al against GE Co ) (John Cifolo et al against GE Co ) (John Cifolo et al against GE Co )
The United States Catalog
Author: Mary BurnhamPublisher:
ISBN:
Category : American literature
Languages : en
Pages : 1612
Book Description
The Exhibitor
Author: Publisher:
ISBN:
Category : Motion picture industry
Languages : en
Pages : 1098
Book Description
Some issues include separately paged sections: Better management, Physical theatre, extra profits; Review; Servisection.
Decision of the U.S. Circuit Court of Appeals for the Second Circuit in Re the United States V. Leon Josephson (Majority and Dissenting Opinions)
Author: United States. Court of Appeals (2nd Circuit)Publisher:
ISBN:
Category :
Languages : en
Pages : 1132
Book Description
