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Author: Andre Amyot
Publisher: Amherst Media, Inc
ISBN: 9781584281078
Category : Photography
Languages : en
Pages : 0
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Book Description
With discussions on everything from finding a niche, to pricing, advertising and even hiring a great assistant, every business/ marketing angle is covered in this indispensable guide. Because of the unique set of challenges posed by creating business portraits on location, Amyot discusses strategies for lighting tight spaces, ensuring a safe environment and how best to photograph industrial equipment such as computers. Includes 100 full-colour photos.
Author: Andre Amyot
Publisher: Amherst Media, Inc
ISBN: 9781584281078
Category : Photography
Languages : en
Pages : 0
Get Book
Book Description
With discussions on everything from finding a niche, to pricing, advertising and even hiring a great assistant, every business/ marketing angle is covered in this indispensable guide. Because of the unique set of challenges posed by creating business portraits on location, Amyot discusses strategies for lighting tight spaces, ensuring a safe environment and how best to photograph industrial equipment such as computers. Includes 100 full-colour photos.
Author: Thomas Werner
Publisher: Taylor & Francis
ISBN: 1000182568
Category : Photography
Languages : en
Pages : 380
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Book Description
This guide for aspiring and exhibiting photographers alike combines practice and concept to provide a roadmap to navigating, and succeeding in, the fine art photography marketplace locally, domestically, and internationally. Join former New York gallery owner, international curator, and fine art photographer Thomas Werner as he shares his experiences and insights from leading curators, gallerists, collectors, auctioneers, exhibiting photographic artists, and more. Learn how to identify realistic goals, maximize results, work with galleries and museums, write grants, develop strong nuanced imagery, and build a professional practice in a continually evolving field. Featuring dozens of photographs from international practitioners, and a robust set of resources, this book will ensure you have the tools to give you the opportunity for success in any marketplace. Whether you are a student, aspiring photographic or video artist, or a photographer changing careers, The Business of Fine Art Photography is your guide to starting and growing your own practice.
Author: Peter Hurley
Publisher: New Riders
ISBN: 0133928780
Category : Photography
Languages : en
Pages : 865
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Book Description
It used to be that the only people that needed professional-looking headshots were actors and models, but now thanks to Facebook, Twitter, LinkedIn, and social media in general, headshots are hot! They've never been more in demand than they are today, and Peter Hurley's unique headshot style and trademark look have made him the most sought-after headshot photographer in the world today. Here's your chance to learn exactly how to create "the look" that everybody's after. This is bankable stuff! If you're not adding headshots to what you offer as a photographer, you're leaving a lot of money on the table. Peter knows first-hand the secrets to not only lighting your headshots like a pro (there's a whole chapter on that alone), but in this book he reveals, in the very same fashion that made him a famous name with photographers everywhere, how he gets authentic expressions and incredibly flattering positioning that will make your clients look better than they ever have in any photo—period! It's all here: he shows you his positioning techniques, his secrets for getting genuine smiles and images that look so natural you won't believe they're posed (but of course, they are), and you'll learn the very same techniques that Peter uses to create amazing headshots for everyone from execs at top Fortune 500 companies, to Silicon Valley startups, to actors and public figures who know all too well how important a great-looking headshot really is. Peter doesn't hold anything back. He reveals all his tricks of the trade, from his trademark lighting look, to how to create good-looking backgrounds on location, to positioning tricks you won't hear anywhere else, and it's all written in Peter's fun, quirky, inspiring style that lets you know, right from the beginning, you can do this, and you can do this big! These are the techniques that Peter has crafted from years in front of the lens, as a model for top brands like Abercrombie & Fitch and Guess, and years behind the lens, giving him an insight few photographers will ever possess, and he's willing to share every bit of it—every trick, every technique, and every nuance—in this book that will pay for itself at your very next shoot. Yes, it's that good.
Author: P. Wilkinson
Publisher: Mastering
ISBN: 9781781450857
Category : Portrait photography
Languages : en
Pages : 0
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Book Description
Photographic portraits should not be the formal, corporate-style poses of yesteryear, which reveal nothing of the subject's emotion, personality or mood - so believe Sarah Plater and Paul Wilkindon. Theirs is a modern, fresh and vibrant approach that aims to capture a moment in the lifestyle of the person or persons in the picture. This authoritative guide contains clear, concise and jargon-busting text that discusses the essential technical aspects of photography from choosing a camera and equipment to an appreciation of exposure, aperture, metering, shutter speed, depth of field and white balance settings, in addition to how natural light, colour and movement affect a photograph. A guide to posing helps to ensure dynamic and arresting images
Author: Natasha Martinez with Mark Maryanovich
Publisher: Natasha Martinez with Mark Maryanovich
ISBN:
Category : Art
Languages : en
Pages : 177
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Book Description
Why do some photographers succeed when others fail? It’s often because the successful ones know the Photography Business Basics... Are you: An established Photographer looking for business tips that will help you streamline your systems and optimize your business? A professional Photographer overwhelmed by the aspects necessary to maintain your business? An aspiring Photographer interested in expanding your skills and hobby to a profitable and sustainable career? If so, we are here to help! Save countless hours searching for the right information Stop wasting money on items and tactics that bring you no value Avoid the costly mistakes and many pitfalls artists in the business world fall prey to Benefit from the knowledge we’ve learned As two real world photography business entrepreneurs who’ve struggled and learned (sometimes the hard way) how to go from starving artist to savvy businessperson, we hope to help the most number of Photographers have the greatest success. Whether you’re a wedding photographer, portrait photographer, commercial photographer, this is a photography business must-have – A current, post-Covid invaluable book for emerging, mid-career, and experienced photographers of all specialties interested in starting or making their own freelance business the best it can be. As a photography business encompasses so many moving parts, a quick reference guide is essential to help you succeed as soon as possible. This book provides you with the foundational knowledge you need to quickly enhance your business. The fundamentals to run your own photography business successfully aren’t secrets. It’s just a matter of finding and learning them. The strategies and tips in this book have been refined from a decade of researching and absorbing literally thousands of blog posts, webinars and courses, brought together in one concise, informative and interesting guide. Written with a friendly, conversational tone Photography Business Basics offers easy to read, practical advice explained in a step-by-step direction, using an innovative work-back plan that logically deconstructs a mountain of activities into smaller manageable actions. You will learn how to: Determine goals that encompass your definition of success Apply bookkeeping and accounting fundamentals Implement the simple and most effective way to set your Pricing Create your Target Market Personas Design your Brand Craft your Sales Funnel Construct a Marketing Plan based on Marketing Math Use current SEO strategies to improve your search engine rankings and discover the only analytics metric that matters Deliver a Client experience that generates repeat business and referrals (the best and most profitable business you can have as a Photographer) Build a solid Business Plan that lays the groundwork for success Each version also includes free templates for: A Flash and Sales Report spreadsheet (Excel and Google Sheets formats) A Personal Budget spreadsheet (Excel and Google Sheets formats) A Target Market Persona Questionnaire (Word and Google Docs formats) A Photographer’s Business Plan and Quarterly Business Plan Outline (Word and Google Docs formats) Most photographers are creative by nature and lack the business skills and mindset needed to consistently earn a living as a Professional. Don’t let this be you. If you are overworked and under-payed and looking for a simple method to better understand and manage your business and earn more money then Scroll to the top and click Buy Now. Start building the most successful photography business you can today!
Author: Bambi Cantrell
Publisher: Amphoto
ISBN: 9780817455675
Category : Photography
Languages : en
Pages : 186
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Book Description
Best-selling authors reveal how to capture the person behind the portrait. Portrait photography is one of the most challenging of all the photographic specialties. The person is right there--it seems so easy! But great portraits aren’t just about what the subject looks like. It’s about how they see themselves. Great people photography is about photography...and about understanding people.The Art of People Photographyshows photographers how to reveal the person behind the portrait. From the basics of choosing a camera and lens, to understanding composition, lighting, depth of field, exposure, and printing, and finally, to learning how to break the rules and capture the real personality of any subject, authorsBambi CantrellandSkip Cohenexplain how to think and shoot outside the box. Successful portrait photographers express their own artistic ideas while creating stunning, insightful portraits with personality and style. Here’s how to rise to that level of creativity and confidence. • From the best-selling authors ofThe Art of Wedding Photography—35,000 sold! • Techniques to benefit photographers at every level • Great tips on understanding people and thinking creatively
Author: Ellie Vayo
Publisher: Amherst Media
ISBN: 1584282770
Category : Photography
Languages : en
Pages : 223
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Book Description
A profitable, efficient senior portrait studio is made possible with the help of the invaluable information in this book. Whether revving up a slow studio, branching into the teen and senior market, or capitalizing on building a profitable studio from the bottom up, photographers will find all the how-to details in this updated edition. Pricing strategies to ensure the business can stay afloat even during slow times, how to craft successful marketing and advertising campaigns to get clients in the door, and the latest surefire ways for using social networking to reach clients are just some of the provided tips that help get a studio noticed. Far more than a business book, it also includes suggestions on creating images that appeal to this age group, posing basics for seated and standing portraits, and hints for how to handle perceived flaws using corrective posing and lighting techniques that make every subject look his or her very best. This updated edition features all-new images and captions, updated information on technical tools, and plenty of new ideas for maximizing the excitement level during a clients’ portrait session.
Author: Lou Jacobs
Publisher: Amherst Media
ISBN: 158428580X
Category : Photography
Languages : en
Pages : 127
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Book Description
From facial expression and body angles to camera optics and ideal lighting, this invaluable photography reference discusses all the facets of posing. Featuring 10 acclaimed photographers and their exceptional images, this detailed guidebook illustrates how each artist approaches the practice of posing and offers his/her advice on how to achieve more successful and visually appealing portraits. Business-related concerns are also addressed, ensuring that the professional photographer remains relevant and marketable in terms of composition and style.
Author:
Publisher: Amherst Media, Inc
ISBN: 1682032345
Category : Photography
Languages : en
Pages : 128
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Book Description
Photographers who provide digital files instead of professionally finished prints and albums are not just missing out on income, they are limiting the ways they can serve their clients and giving up control of the quality of the finished product. This has a ripple effects that can negatively affect the long-term viability of the business. As Christie Mumm shows in this book, failing to sell prints and albums—and to do so effectively—results in clients who save a few dollars but are, overall, less satisfied with the quality of the experience they received. Conversely, clients who are treated to a great in-person sales session and then receive high-end custom products almost always become repeat customers and are far more likely to talk to their friends and family about their experience. Armed with the practical, no-nonsense techniques Mumm sets out, photographers will find it easy to develop a product line and begin hosting fun, engaging in-person sales sessions.
Author: Susan Carr
Publisher: Simon and Schuster
ISBN: 1581157797
Category : Performing Arts
Languages : en
Pages : 256
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Book Description
Photographers now have the ideal resource to build a solid foundation for success. The Art and Business of Photography takes an honest approach to the photography profession and is a guide to the artistic and business skills that are the foundation of a career in photography. Professional photographer and former ASMP president, Susan Carr, discusses the realities of the photography industry along with the struggles of expressing creativity and producing quality photography. Topics in this distinctive guide include the balance of being an artist and a business person, the basics of copyright, pricing skills, how to find future prospects, and the importance of craft and creativity. Firsthand experiences and sample photographs by top photographers--pursuing various photography subjects and different types of clients--serve to enhance the unique combination of art and business included in this book. This volume also covers the history of the profession and the current state of the industry. Anyone with a love for a photography and the creative process will benefit from this realistic yet inspiring approach to the photography industry. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
