Author: Susan Feldman
Publisher: Morgan & Claypool Publishers
ISBN: 1608459357
Category : Computers
Languages : en
Pages : 139
Book Description
The Answer Machine is a practical, non-technical guide to the technologies behind information seeking and analysis. It introduces search and content analytics to software buyers, knowledge managers, and searchers who want to understand and design effective online environments. The book describes how search evolved from an expert-only to an end user tool. It provides an overview of search engines, categorization and clustering, natural language processing, content analytics, and visualization technologies. Detailed profiles for Web search, eCommerce search, eDiscovery, and enterprise search contrast the types of users, uses, tasks, technologies, and interaction designs for each. These variables shape each application, although the underlying technologies are the same. Types of information tasks and the trade-offs between precision and recall, time, volume and precision, and privacy vs. personalization are discussed within this context. The book examines trends toward convenient, context-aware computing, big data and analytics technologies, conversational systems, and answer machines. The Answer Machine explores IBM Watson's DeepQA technology and describes how it is used to answer health care and Jeopardy questions. The book concludes by discussing the implications of these advances: how they will change the way we run our businesses, practice medicine, govern, or conduct our lives in the digital age. Table of Contents: Introduction / The Query Process and Barriers to Finding Information Online / Online Search: An Evolution / Search and Discovery Technologies: An Overview / Information Access: A Spectrum of Needs and Uses / Future Tense: The Next Era in Information Access and Discovery / Answer Machines
The Answer Machine
Author: Susan Feldman
Publisher: Morgan & Claypool Publishers
ISBN: 1608459357
Category : Computers
Languages : en
Pages : 139
Book Description
The Answer Machine is a practical, non-technical guide to the technologies behind information seeking and analysis. It introduces search and content analytics to software buyers, knowledge managers, and searchers who want to understand and design effective online environments. The book describes how search evolved from an expert-only to an end user tool. It provides an overview of search engines, categorization and clustering, natural language processing, content analytics, and visualization technologies. Detailed profiles for Web search, eCommerce search, eDiscovery, and enterprise search contrast the types of users, uses, tasks, technologies, and interaction designs for each. These variables shape each application, although the underlying technologies are the same. Types of information tasks and the trade-offs between precision and recall, time, volume and precision, and privacy vs. personalization are discussed within this context. The book examines trends toward convenient, context-aware computing, big data and analytics technologies, conversational systems, and answer machines. The Answer Machine explores IBM Watson's DeepQA technology and describes how it is used to answer health care and Jeopardy questions. The book concludes by discussing the implications of these advances: how they will change the way we run our businesses, practice medicine, govern, or conduct our lives in the digital age. Table of Contents: Introduction / The Query Process and Barriers to Finding Information Online / Online Search: An Evolution / Search and Discovery Technologies: An Overview / Information Access: A Spectrum of Needs and Uses / Future Tense: The Next Era in Information Access and Discovery / Answer Machines
Publisher: Morgan & Claypool Publishers
ISBN: 1608459357
Category : Computers
Languages : en
Pages : 139
Book Description
The Answer Machine is a practical, non-technical guide to the technologies behind information seeking and analysis. It introduces search and content analytics to software buyers, knowledge managers, and searchers who want to understand and design effective online environments. The book describes how search evolved from an expert-only to an end user tool. It provides an overview of search engines, categorization and clustering, natural language processing, content analytics, and visualization technologies. Detailed profiles for Web search, eCommerce search, eDiscovery, and enterprise search contrast the types of users, uses, tasks, technologies, and interaction designs for each. These variables shape each application, although the underlying technologies are the same. Types of information tasks and the trade-offs between precision and recall, time, volume and precision, and privacy vs. personalization are discussed within this context. The book examines trends toward convenient, context-aware computing, big data and analytics technologies, conversational systems, and answer machines. The Answer Machine explores IBM Watson's DeepQA technology and describes how it is used to answer health care and Jeopardy questions. The book concludes by discussing the implications of these advances: how they will change the way we run our businesses, practice medicine, govern, or conduct our lives in the digital age. Table of Contents: Introduction / The Query Process and Barriers to Finding Information Online / Online Search: An Evolution / Search and Discovery Technologies: An Overview / Information Access: A Spectrum of Needs and Uses / Future Tense: The Next Era in Information Access and Discovery / Answer Machines
The Answer Machine
Author: Susan Feldman
Publisher: Springer Nature
ISBN: 3031022807
Category : Computers
Languages : en
Pages : 119
Book Description
The Answer Machine is a practical, non-technical guide to the technologies behind information seeking and analysis. It introduces search and content analytics to software buyers, knowledge managers, and searchers who want to understand and design effective online environments. The book describes how search evolved from an expert-only to an end user tool. It provides an overview of search engines, categorization and clustering, natural language processing, content analytics, and visualization technologies. Detailed profiles for Web search, eCommerce search, eDiscovery, and enterprise search contrast the types of users, uses, tasks, technologies, and interaction designs for each. These variables shape each application, although the underlying technologies are the same. Types of information tasks and the trade-offs between precision and recall, time, volume and precision, and privacy vs. personalization are discussed within this context. The book examines trends toward convenient, context-aware computing, big data and analytics technologies, conversational systems, and answer machines. The Answer Machine explores IBM Watson's DeepQA technology and describes how it is used to answer health care and Jeopardy questions. The book concludes by discussing the implications of these advances: how they will change the way we run our businesses, practice medicine, govern, or conduct our lives in the digital age. Table of Contents: Introduction / The Query Process and Barriers to Finding Information Online / Online Search: An Evolution / Search and Discovery Technologies: An Overview / Information Access: A Spectrum of Needs and Uses / Future Tense: The Next Era in Information Access and Discovery / Answer Machines
Publisher: Springer Nature
ISBN: 3031022807
Category : Computers
Languages : en
Pages : 119
Book Description
The Answer Machine is a practical, non-technical guide to the technologies behind information seeking and analysis. It introduces search and content analytics to software buyers, knowledge managers, and searchers who want to understand and design effective online environments. The book describes how search evolved from an expert-only to an end user tool. It provides an overview of search engines, categorization and clustering, natural language processing, content analytics, and visualization technologies. Detailed profiles for Web search, eCommerce search, eDiscovery, and enterprise search contrast the types of users, uses, tasks, technologies, and interaction designs for each. These variables shape each application, although the underlying technologies are the same. Types of information tasks and the trade-offs between precision and recall, time, volume and precision, and privacy vs. personalization are discussed within this context. The book examines trends toward convenient, context-aware computing, big data and analytics technologies, conversational systems, and answer machines. The Answer Machine explores IBM Watson's DeepQA technology and describes how it is used to answer health care and Jeopardy questions. The book concludes by discussing the implications of these advances: how they will change the way we run our businesses, practice medicine, govern, or conduct our lives in the digital age. Table of Contents: Introduction / The Query Process and Barriers to Finding Information Online / Online Search: An Evolution / Search and Discovery Technologies: An Overview / Information Access: A Spectrum of Needs and Uses / Future Tense: The Next Era in Information Access and Discovery / Answer Machines
Amy's Answering Machine
Author: Amy Borkowsky
Publisher: Simon and Schuster
ISBN: 0743444574
Category : Humor
Languages : en
Pages : 136
Book Description
Does your mother call you in a panic whenever there's a storm warning for your area? Does she act as though it's her duty to alert you to every health story on the news? Have you ever been briefly out of touch with your mother only to find she's phoned everyone short of the National Guard to track you down -- or, just maybe, are you that mother? Take comfort in knowing you're not alone, as Amy Borkowsky shares more than a decade's worth of maddening phone messages from her hilariously overprotective mom. Based on the hit CD of the same name, Amy's Answering Machine features actual messages in which Amy's mom warns her not to wear a red bathrobe because a friend's grandson "said that red is a gang color"...advises her not to get a cat because "what if you finally found a nice guy and he was allergic?"...cautions her not to wear crepe-soled shoes because "they were just saying on the news that if you're ever in a plane crash, crepe is no good if you have to go down the slide." Amy also reveals the stories behind the messages and shares calls not available on CD, each one brimming with the worry and annoying comments only a loving mother could dish out. The same warnings and suggestions that had Amy cringing are sure to have you doubled over with laughter. But before you turn the page, take some advice from Amy's mom: Make sure you have plenty of reading light, because squinting causes crow's feet.
Publisher: Simon and Schuster
ISBN: 0743444574
Category : Humor
Languages : en
Pages : 136
Book Description
Does your mother call you in a panic whenever there's a storm warning for your area? Does she act as though it's her duty to alert you to every health story on the news? Have you ever been briefly out of touch with your mother only to find she's phoned everyone short of the National Guard to track you down -- or, just maybe, are you that mother? Take comfort in knowing you're not alone, as Amy Borkowsky shares more than a decade's worth of maddening phone messages from her hilariously overprotective mom. Based on the hit CD of the same name, Amy's Answering Machine features actual messages in which Amy's mom warns her not to wear a red bathrobe because a friend's grandson "said that red is a gang color"...advises her not to get a cat because "what if you finally found a nice guy and he was allergic?"...cautions her not to wear crepe-soled shoes because "they were just saying on the news that if you're ever in a plane crash, crepe is no good if you have to go down the slide." Amy also reveals the stories behind the messages and shares calls not available on CD, each one brimming with the worry and annoying comments only a loving mother could dish out. The same warnings and suggestions that had Amy cringing are sure to have you doubled over with laughter. But before you turn the page, take some advice from Amy's mom: Make sure you have plenty of reading light, because squinting causes crow's feet.
Based on a True Story
Author: Norm Macdonald
Publisher: Random House
ISBN: 0812993632
Category : Humor
Languages : en
Pages : 245
Book Description
NEW YORK TIMES BESTSELLER • “Driving, wild and hilarious” (The Washington Post), here is the incredible “memoir” of the legendary actor, gambler, raconteur, and Saturday Night Live veteran. When Norm Macdonald, one of the greatest stand-up comics of all time, was approached to write a celebrity memoir, he flatly refused, calling the genre “one step below instruction manuals.” Norm then promptly took a two-year hiatus from stand-up comedy to live on a farm in northern Canada. When he emerged he had under his arm a manuscript, a genre-smashing book about comedy, tragedy, love, loss, war, and redemption. When asked if this was the celebrity memoir, Norm replied, “Call it anything you damn like.”
Publisher: Random House
ISBN: 0812993632
Category : Humor
Languages : en
Pages : 245
Book Description
NEW YORK TIMES BESTSELLER • “Driving, wild and hilarious” (The Washington Post), here is the incredible “memoir” of the legendary actor, gambler, raconteur, and Saturday Night Live veteran. When Norm Macdonald, one of the greatest stand-up comics of all time, was approached to write a celebrity memoir, he flatly refused, calling the genre “one step below instruction manuals.” Norm then promptly took a two-year hiatus from stand-up comedy to live on a farm in northern Canada. When he emerged he had under his arm a manuscript, a genre-smashing book about comedy, tragedy, love, loss, war, and redemption. When asked if this was the celebrity memoir, Norm replied, “Call it anything you damn like.”
Collaborative Intelligence
Author: Dawna Markova
Publisher: Random House
ISBN: 0812994914
Category : Business & Economics
Languages : en
Pages : 386
Book Description
A breakthrough book on the transformative power of collaborative thinking Collaborative intelligence, or CQ, is a measure of our ability to think with others on behalf of what matters to us all. It is emerging as a new professional currency at a time when the way we think, interact, and innovate is shifting. In the past, “market share” companies ruled by hierarchy and topdown leadership. Today, the new market leaders are “mind share” companies, where influence is more important than power, and success relies on collaboration and the ability to inspire. Collaborative Intelligence is the culmination of more than fifty years of original research that draws on Dawna Markova’s background in cognitive neuroscience and her most recent work, with Angie McArthur, as a “Professional Thinking Partner” to some of the world’s top CEOs and creative professionals. Markova and McArthur are experts at getting brilliant yet difficult people to think together. They have been brought in to troubleshoot for Fortune 500 leaders in crisis and managers struggling to inspire their teams. When asked about their biggest challenges at work, Markova and McArthur’s clients all cite a common problem: other people. This response reflects the way we have been taught to focus on the gulfs between us rather than valuing our intellectual diversity—that is, the ways in which each of us is uniquely gifted, how we process information and frame questions, what kind of things deplete us, and what engages and inspires us. Through a series of practices and strategies, the authors teach us how to recognize our own mind patterns and map the talents of our teams, with the goal of embarking together on an aligned course of action and influence. In Markova and McArthur’s experience, managers who appreciate intellectual diversity will lead their teams to innovation; employees who understand it will thrive because they are in touch with their strengths; and an entire team who understands it will come together to do their best work in a symphony of collaboration, their individual strengths working in harmony like an orchestra or a high-performing sports team. Praise for Collaborative Intelligence “Rooted in the latest neuroscience on the nature of collaboration, Collaborative Intelligence celebrates the power of working and thinking together at the highest levels of business and politics, and in the smallest aspects of our everyday lives. Dawna Markova and Angie McArthur show us that our ability to collaborate is not only a measure of intelligence, but essential to solving the world’s problems and seeing the possibilities in ourselves and others.”—Arianna Huffington “This inspiring book teaches you how to align your intention with the intention of others, and how, through shared strengths and talents, you have every right to expect greatness and set the highest goals and expectations.”—Deepak Chopra “Everyone talks about collaboration today, but the rhetoric typically outweighs the reality. Collaborative Intelligence offers tangible tools for those serious about becoming ‘system leaders’ who can close the gap and make collaboration real.”—Peter M. Senge, author of The Fifth Discipline “I have worked with Markova and McArthur for several years, focusing on achieving better results through intellectual diversity. Their approach has encouraged more candid debate and collaborative behavior within the team. The team, not individuals, becomes the hero.”—Al Carey, CEO, PepsiCo
Publisher: Random House
ISBN: 0812994914
Category : Business & Economics
Languages : en
Pages : 386
Book Description
A breakthrough book on the transformative power of collaborative thinking Collaborative intelligence, or CQ, is a measure of our ability to think with others on behalf of what matters to us all. It is emerging as a new professional currency at a time when the way we think, interact, and innovate is shifting. In the past, “market share” companies ruled by hierarchy and topdown leadership. Today, the new market leaders are “mind share” companies, where influence is more important than power, and success relies on collaboration and the ability to inspire. Collaborative Intelligence is the culmination of more than fifty years of original research that draws on Dawna Markova’s background in cognitive neuroscience and her most recent work, with Angie McArthur, as a “Professional Thinking Partner” to some of the world’s top CEOs and creative professionals. Markova and McArthur are experts at getting brilliant yet difficult people to think together. They have been brought in to troubleshoot for Fortune 500 leaders in crisis and managers struggling to inspire their teams. When asked about their biggest challenges at work, Markova and McArthur’s clients all cite a common problem: other people. This response reflects the way we have been taught to focus on the gulfs between us rather than valuing our intellectual diversity—that is, the ways in which each of us is uniquely gifted, how we process information and frame questions, what kind of things deplete us, and what engages and inspires us. Through a series of practices and strategies, the authors teach us how to recognize our own mind patterns and map the talents of our teams, with the goal of embarking together on an aligned course of action and influence. In Markova and McArthur’s experience, managers who appreciate intellectual diversity will lead their teams to innovation; employees who understand it will thrive because they are in touch with their strengths; and an entire team who understands it will come together to do their best work in a symphony of collaboration, their individual strengths working in harmony like an orchestra or a high-performing sports team. Praise for Collaborative Intelligence “Rooted in the latest neuroscience on the nature of collaboration, Collaborative Intelligence celebrates the power of working and thinking together at the highest levels of business and politics, and in the smallest aspects of our everyday lives. Dawna Markova and Angie McArthur show us that our ability to collaborate is not only a measure of intelligence, but essential to solving the world’s problems and seeing the possibilities in ourselves and others.”—Arianna Huffington “This inspiring book teaches you how to align your intention with the intention of others, and how, through shared strengths and talents, you have every right to expect greatness and set the highest goals and expectations.”—Deepak Chopra “Everyone talks about collaboration today, but the rhetoric typically outweighs the reality. Collaborative Intelligence offers tangible tools for those serious about becoming ‘system leaders’ who can close the gap and make collaboration real.”—Peter M. Senge, author of The Fifth Discipline “I have worked with Markova and McArthur for several years, focusing on achieving better results through intellectual diversity. Their approach has encouraged more candid debate and collaborative behavior within the team. The team, not individuals, becomes the hero.”—Al Carey, CEO, PepsiCo
Asterisk
Author: Jim Van Meggelen
Publisher: "O'Reilly Media, Inc."
ISBN: 0596510489
Category : Computers
Languages : en
Pages : 602
Book Description
Provides information on Asterisk, an open source telephony application.
Publisher: "O'Reilly Media, Inc."
ISBN: 0596510489
Category : Computers
Languages : en
Pages : 602
Book Description
Provides information on Asterisk, an open source telephony application.
The Wrong Answer Faster
Author: Michael Goodkin
Publisher: John Wiley & Sons
ISBN: 1118238575
Category : Business & Economics
Languages : en
Pages : 306
Book Description
The fascinating story behind the machines that trade trillions of dollars every day “A Bildungsroman, one jacket blurb calls this book—and sure, it’s a traditional coming-of-age tale. But the story itself is anything but conventional. The pleasures of the book lie in the story of their bumpy path to success.” Canadian Business In 1968, Michael Goodkin is about to graduate from Columbia University. While his classmates interview for jobs, he daydreams of seeing the world as a man of independent means. Noticing that there are no computers on Wall Street and drawing on his experiences as a failed teenage investor and successful gambler, he has an epiphany: since no one knows the right price for anything, the only way to beat the market is to make a computer that comes up with the wrong answer faster than the professionals. And thus begins a journey that takes this provincial Midwesterner from nearly broke to opulent Park Avenue. The Wrong Answer Faster is the story of unintended consequences: how a technique originally created to minimize market risk spiraled into a multi-trillion dollar game with unparalleled risks. Having founded and sold a firm that changed the world, Goodkin left New York to travel and play backgammon—only to return to found another groundbreaking firm, Numerix, a software company that substituted computational physics for econometrics to better manage derivative risk. The story of the computerization of Wall Street by the man at the helm Packed with keen insights, based almost entirely on poker, backgammon and game theory Goodkin's unique insight to the markets is that everyone has the wrong answers The solution is not to try to beat the market but to come up with the wrong answers faster The epic tale of the untold story how one man with a great idea decided not to play the market but to revolutionize the financial world for generations to come by creating the most ground breaking tool for market players since the ticker tape.
Publisher: John Wiley & Sons
ISBN: 1118238575
Category : Business & Economics
Languages : en
Pages : 306
Book Description
The fascinating story behind the machines that trade trillions of dollars every day “A Bildungsroman, one jacket blurb calls this book—and sure, it’s a traditional coming-of-age tale. But the story itself is anything but conventional. The pleasures of the book lie in the story of their bumpy path to success.” Canadian Business In 1968, Michael Goodkin is about to graduate from Columbia University. While his classmates interview for jobs, he daydreams of seeing the world as a man of independent means. Noticing that there are no computers on Wall Street and drawing on his experiences as a failed teenage investor and successful gambler, he has an epiphany: since no one knows the right price for anything, the only way to beat the market is to make a computer that comes up with the wrong answer faster than the professionals. And thus begins a journey that takes this provincial Midwesterner from nearly broke to opulent Park Avenue. The Wrong Answer Faster is the story of unintended consequences: how a technique originally created to minimize market risk spiraled into a multi-trillion dollar game with unparalleled risks. Having founded and sold a firm that changed the world, Goodkin left New York to travel and play backgammon—only to return to found another groundbreaking firm, Numerix, a software company that substituted computational physics for econometrics to better manage derivative risk. The story of the computerization of Wall Street by the man at the helm Packed with keen insights, based almost entirely on poker, backgammon and game theory Goodkin's unique insight to the markets is that everyone has the wrong answers The solution is not to try to beat the market but to come up with the wrong answers faster The epic tale of the untold story how one man with a great idea decided not to play the market but to revolutionize the financial world for generations to come by creating the most ground breaking tool for market players since the ticker tape.
Klara and the Sun
Author: Kazuo Ishiguro
Publisher: Vintage
ISBN: 0593318188
Category : Fiction
Languages : en
Pages : 273
Book Description
NEW YORK TIMES BESTSELLER • Once in a great while, a book comes along that changes our view of the world. This magnificent novel from the Nobel laureate and author of Never Let Me Go is “an intriguing take on how artificial intelligence might play a role in our futures ... a poignant meditation on love and loneliness” (The Associated Press). • A GOOD MORNING AMERICA Book Club Pick! Here is the story of Klara, an Artificial Friend with outstanding observational qualities, who, from her place in the store, watches carefully the behavior of those who come in to browse, and of those who pass on the street outside. She remains hopeful that a customer will soon choose her. Klara and the Sun is a thrilling book that offers a look at our changing world through the eyes of an unforgettable narrator, and one that explores the fundamental question: what does it mean to love?
Publisher: Vintage
ISBN: 0593318188
Category : Fiction
Languages : en
Pages : 273
Book Description
NEW YORK TIMES BESTSELLER • Once in a great while, a book comes along that changes our view of the world. This magnificent novel from the Nobel laureate and author of Never Let Me Go is “an intriguing take on how artificial intelligence might play a role in our futures ... a poignant meditation on love and loneliness” (The Associated Press). • A GOOD MORNING AMERICA Book Club Pick! Here is the story of Klara, an Artificial Friend with outstanding observational qualities, who, from her place in the store, watches carefully the behavior of those who come in to browse, and of those who pass on the street outside. She remains hopeful that a customer will soon choose her. Klara and the Sun is a thrilling book that offers a look at our changing world through the eyes of an unforgettable narrator, and one that explores the fundamental question: what does it mean to love?
Answer Set Solving in Practice
Author: Martin Liu
Publisher: Springer Nature
ISBN: 3031015614
Category : Computers
Languages : en
Pages : 212
Book Description
Answer Set Programming (ASP) is a declarative problem solving approach, initially tailored to modeling problems in the area of Knowledge Representation and Reasoning (KRR). More recently, its attractive combination of a rich yet simple modeling language with high-performance solving capacities has sparked interest in many other areas even beyond KRR. This book presents a practical introduction to ASP, aiming at using ASP languages and systems for solving application problems. Starting from the essential formal foundations, it introduces ASP's solving technology, modeling language and methodology, while illustrating the overall solving process by practical examples. Table of Contents: List of Figures / List of Tables / Motivation / Introduction / Basic modeling / Grounding / Characterizations / Solving / Systems / Advanced modeling / Conclusions
Publisher: Springer Nature
ISBN: 3031015614
Category : Computers
Languages : en
Pages : 212
Book Description
Answer Set Programming (ASP) is a declarative problem solving approach, initially tailored to modeling problems in the area of Knowledge Representation and Reasoning (KRR). More recently, its attractive combination of a rich yet simple modeling language with high-performance solving capacities has sparked interest in many other areas even beyond KRR. This book presents a practical introduction to ASP, aiming at using ASP languages and systems for solving application problems. Starting from the essential formal foundations, it introduces ASP's solving technology, modeling language and methodology, while illustrating the overall solving process by practical examples. Table of Contents: List of Figures / List of Tables / Motivation / Introduction / Basic modeling / Grounding / Characterizations / Solving / Systems / Advanced modeling / Conclusions
The Imagination Machine
Author: Martin Reeves
Publisher: Harvard Business Press
ISBN: 1647820871
Category : Business & Economics
Languages : en
Pages : 248
Book Description
A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
Publisher: Harvard Business Press
ISBN: 1647820871
Category : Business & Economics
Languages : en
Pages : 248
Book Description
A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.