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Author: Erik J. Daubert
Publisher: John Wiley & Sons
ISBN: 0470527188
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
LEARN THE SECRETS TO BUILDING AND MANAGING A SUCCESSFUL ANNUAL SUPPORT CAMPAIGN FOR YOUR NONPROFIT ORGANIZATION Whether your organization is building its first annual support campaign or working on its hundredth, The Annual Campaign offers a fresh look at how your organization can raise the most money possible by effectively engaging staff, board, volunteers, donors, and prospects in embracing your mission and rallying to its cause. This nuts-and-bolts book presents practical advice on: The secrets to running an effective, well-coordinated annual campaign Why your annual campaign needs a strong support base How to know when your organization is ready to launch its campaign Best practices for growing human relationships and big pledges and gifts How to get your volunteer force purposefully engaged Brimming with step-by-step guidance and practical tools, including checklists for annual support campaigns, assessments for campaign readiness, sample pledge cards, cultivation tips for obtaining larger gifts, and much more, The Annual Campaign is the only guide you'll need to launch a successful and abundantly lucrative annual campaign.
Author: Erik J. Daubert
Publisher: John Wiley & Sons
ISBN: 0470527188
Category : Business & Economics
Languages : en
Pages : 327
Get Book Here
Book Description
LEARN THE SECRETS TO BUILDING AND MANAGING A SUCCESSFUL ANNUAL SUPPORT CAMPAIGN FOR YOUR NONPROFIT ORGANIZATION Whether your organization is building its first annual support campaign or working on its hundredth, The Annual Campaign offers a fresh look at how your organization can raise the most money possible by effectively engaging staff, board, volunteers, donors, and prospects in embracing your mission and rallying to its cause. This nuts-and-bolts book presents practical advice on: The secrets to running an effective, well-coordinated annual campaign Why your annual campaign needs a strong support base How to know when your organization is ready to launch its campaign Best practices for growing human relationships and big pledges and gifts How to get your volunteer force purposefully engaged Brimming with step-by-step guidance and practical tools, including checklists for annual support campaigns, assessments for campaign readiness, sample pledge cards, cultivation tips for obtaining larger gifts, and much more, The Annual Campaign is the only guide you'll need to launch a successful and abundantly lucrative annual campaign.
Author: Andrea Kihlstedt
Publisher: Jones & Bartlett Learning
ISBN: 0763758310
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.
Author: Vanessa Chase Lockshin
Publisher:
ISBN: 9780995089303
Category : Fund raising
Languages : en
Pages : 206
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Book Description
"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
Author: Tom Ahern
Publisher: Emerson & Church
ISBN:
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.--Amazon.com.
Author: Linda Lysakowski
Publisher: Charitychannel LLC
ISBN: 9780984158065
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
Lysakowski explains how to determine an organization's readiness for a capital campaign; helps readers decide if and when a planning study is needed; shows how to allocate human and financial resources effectively; and gives how-to advice to plan every aspect of the campaign.
Author: Mal Warwick
Publisher: John Wiley & Sons
ISBN: 1118573218
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.
Author: Michael J. Worth
Publisher: Rowman & Littlefield
ISBN: 1475828861
Category : Education
Languages : en
Pages : 212
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Book Description
Leading the Campaign provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights on the role of volunteers and fundraising professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations. The campaign has endured over more than a century as a principal strategy for advancing colleges and universities. It is an approach to fundraising that is rooted in fundamentals of human nature and values and its central principles have proven to be effective under a variety of circumstances. This book focuses on those central principles and how they are being applied in today’s changing environment. The second edition has been revised and updated from the first edition, published in 2010, to provide current data and examples. The book has been expanded to include discussion of emerging trends in campaigns, including the increased importance of social media and online giving. It includes numerous examples drawn from various types of colleges and universities and history-making campaigns.
Author: Julia I. Walker
Publisher: John Wiley & Sons
ISBN: 0470500387
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Take your fundraising campaign from stuck to sensational Things have suddenly gotten a lot tougher in the fundraising business. Nonprofits have begun searching for new ways to make budgets stretch further, to do more with less, and to maximize their return on investment. Part of the AFP / Wiley Fund Development Series, Jump-Starting the Stalled Fundraising Campaign will help your nonprofit develop a strategic approach to fundraising in the weak economy, with advice on knowing if your campaign is in trouble, what short-term steps you can take to stem your losses, and how to avoid the Top 10 campaign mistakes. Concise and practical, Jump-Starting the Stalled Fundraising Campaign discusses: Fundraising in a challenging economic environment Knowing how to identify opportunities How to re-engage board, staff, and volunteers Prospect identification, cultivation, and solicitation Communicating more effectively to attract additional support Building on opportunities for change across the organization Stuck? Jump-start your campaign today with Julia Walker’s step-by-step guidance, practical tools, and clear strategies for getting your nonprofit’s campaign back on the road to success.
Author: Peter Singer
Publisher: Random House Trade Paperbacks
ISBN: 0812981561
Category : Philosophy
Languages : en
Pages : 242
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Book Description
Argues that for the first time in history we're in a position to end extreme poverty throughout the world, both because of our unprecedented wealth and advances in technology, therefore we can no longer consider ourselves good people unless we give more to the poor. Reprint.
Author: Carol Steele Boyd
Publisher:
ISBN:
Category : Fund raising
Languages : en
Pages : 228
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Book Description
Examines annual campaigns and strategies that can be used by nonprofit organizations to successfully raise funding for annual support. Methodologies include a literature review, key informant interviews, and content analysis of existing annual fund plans. Findings of the literature review establish a framework for annual campaigns, and interviews and analysis of annual campaign plans add depth to this framework. Recommends that (1) before fundraising, an organization have a structure in place that includes mission, vision, strategic plan, strong board leadership, development as a priority, strong CEO leadership, financial health, and a positive image in the community; (2) planning is necessary to implement a successful annual campaign ; and (3) an annual campaign needs to incorporate a mix of impersonal, personal, and participation strategies.
