Author: Roger B. Rollin
Publisher: Popular Press
ISBN: 9780879724702
Category : Social Science
Languages : en
Pages : 168
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Book Description
This collection of essays taken from a series of papers given at the Popular Culture division of the MLA convention in 1987 consists of a serious investigation of Popular Culture and in simplest terms investigates what people do and why they do it. Rolin's collection deals with the national identity of consumer countries and comes to grips with the fact that the consumption of foreign products could generate emoions of disjunction and displacement.
Author: Anne Cooper-Chen
Publisher: Popular Press
ISBN: 9780879725990
Category : Performing Arts
Languages : en
Pages : 332
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Book Description
Q. What is the most-watched TV format in history, seen by about 100 million people weekly around the world? A. Wheel of Fortune, a game show. Without putdowns or pandering, the author looks at 260 such shows, concluding that culture has triumphed over technology. For despite our capacity to transmit the same content world-wide, McLuhan's global village has not come to pass. Technology has, however, encouraged already-existing "cultural continents" to coalesce. About one-third of the world's game shows have been licensed or adapted from another country, especially from the United States. Conversely, a single program can cross borders unchanged, such as Sabado Gigante, which appeals to Spanish speakers in 18 countries. The first truly global study of TV entertainment, this book includes interviews with producers, contestants, and licensers. With its tables, illustrations and appendices, the text provides details on content and audiences, as well as explanatory overviews.
Author: Marshall McLuhan
Publisher:
ISBN:
Category : Technology and civilization
Languages : en
Pages : 190
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Book Description
Author: Alexander Stephan
Publisher: Berghahn Books
ISBN: 9781845450854
Category : History
Languages : en
Pages : 454
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Book Description
Using Germany as a case study of the impact of American culture throughout a period characterized by a totalitarian system, two destructive wars, ethnic cleansing, and economic disaster, this book explores the political and cultural parameters of Americanization and anti-Americanism.
Author: Ray Broadus Browne
Publisher: Popular Press
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 232
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Book Description
Offers 15 essays discussing the meaning of Marshall McLuhan's global village in a world witnessing explosive forces of individualism, tribalism, and nationalism. Topics include lessons from the Blacksburg electronic village, MTV's global footprint, missionaries in a global village, and the Swedish raggare subculture. Includes bandw photos. No index. Paper edition (772-1), $24.95. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Hernando Gómez Buendía
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 76
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Book Description
Author: Albrecht Rothacher
Publisher: World Scientific
ISBN: 9789812563057
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from ownerOCofounderOCorun companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril. Contents: Corporate Identities and Successful Branding; Mars Inc.: More than Candies and Cat Food; The Bitter Sweet Chocolates of Sprngli-Lindt; Kikkoman: Far Travelled Sauces; Who Loves McDonald's ?; For God, America and the Real Thing: The Coke Story; Zubrowka Bison Vodka: The High Is the Limit; Ikea: The SmNland Way Goes Global; The Rise and Fall of the Seibu-Saison Empire; United, the Benetton Way; Nike Just Did It; Nokia: Connecting People through a Disconnected Past; Sony: Made by Morita; Sir Richard Branson's Virgins; Toyota: The Reluctant Multinational; Fiat: The Festa Is Over; Corporate Mergers, Merged Brands in Trouble: DaimlerChrysler and BMW-Rover; The Lego Universe of Building Bricks; The Magic of Disney. Readership: Students, professionals and lay people interested in management and business issues."
Author: Valeria Lerda
Publisher: Bloomsbury Publishing USA
ISBN: 031301079X
Category : Education
Languages : en
Pages : 284
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Book Description
The word village has the evocative power of ancient shared social values based on solidarity, equality, and common expectations for the betterment of life. The book's title is borrowed from McLuhan's apt metaphor, but questions its underlying assumptions. The contributors recast some of the basic elements of the complex phenomenon of the so-called globalization. Trade laws, industrial relations, economic and political systems are analyzed in a critical perspective. Moreover, environment and sustainable development, languages' rights, education, mobility and migrations are discussed in view of contemporary changes that societies are undergoing throughout the world. The vulnerability of societies caught up in new networks of interdependence due to reduced distances also are put to the fore, in the context of the new accelerated circulation of information, ideas, goods, and human beings. Provacative reading for scholars interested in a multinational, Euro-Atlanticist perspective on globalization. The international discourse is most recently focused on some negative outgrowths of world economy, especially after the Seattle Round (December 1999) and its unexpected uprising of protests. The researches of the Center for Euro-Atlantic Studies (University of Genoa), in cooperation with scholars from Europe, Canada and the United States, offer in this collection of essays a multinational contribution which is part of their work in progress on the multifaceted issue of the contemporary global village. The book features some optimistic outcomes, and some worries about what the new millennium will not achieve, despite the common and transnational efforts, that is to say a fair re-distribution of resources to reach what R. W. Fogel defines a post-modern equality, based on values as well as on material wealth. In sum, the essayists wonder if some of the hidden promises of globalization will develop in a better new century.
Author: Nelleke Teughels
Publisher: Routledge
ISBN: 1317186427
Category : History
Languages : en
Pages : 350
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Book Description
World exhibitions have been widely acknowledged as important sources for understanding the development of the modern consumer and urbanized society, yet whilst the function and purpose of architecture at these major events has been well-studied, the place of food has received very little attention. Food played a crucial part in the lived experience of the exhibitions: for visitors, who could acquaint themselves with the latest food innovations, exotic cuisines and ’traditional’ dishes; for officials attending lavish banquets; for the manufacturers who displayed their new culinary products; and for scientists who met to discuss the latest technologies in food hygiene. Food stood as a powerful semiotic device for communicating and maintaining conceptions of identity, history, traditions and progress, of inclusion and exclusion, making it a valuable tool for researching the construction of national or corporate sentiments. Combining recent developments in food studies and the history of major international exhibitions, this volume provides a refreshing alternative view of these international and intercultural spectacles.
Author: Agnes C. Mueller
Publisher: University of Michigan Press
ISBN: 9780472113842
Category : History
Languages : en
Pages : 256
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Book Description
An incisive study of the impact of American culture on modern German society
