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Author: Vincent Mott
Publisher:
ISBN: 9780912598192
Category : Consumers
Languages : en
Pages :
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Author: United States. President (1963-1969 : Johnson)
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 12
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Author: Vincent Mott
Publisher:
ISBN: 9780912598192
Category : Consumers
Languages : en
Pages :
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Author: Vincent Valmón Mott
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages :
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Author: Vincent Valmón Mott
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages :
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Author: Regina Lee Blaszczyk
Publisher: Wiley-Blackwell
ISBN:
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. In American Consumer Society, Regina Lee Blaszczyk examines the emergence of consumerism in the Victorian era, and, in tracing its evolution over the next 140 years, shows how the emergence of a mass market was followed by its fragmentation. Niche marketing focused on successive waves of new consumers as each made its presence known: Irish immigrants, urban African Americans, teenagers, computer geeks, and soccer moms, to name but a few. Blaszczyk demonstrates that middle-class consumerism is an intrinsic part of American identity, but exactly how consumerism reflected that identity changed over time. Initially driven to imitate those who had already achieved success, Americans eventually began to use their purchases to express themselves. This led to a fundamental change in American culture—one in which the American reverence for things was replaced by a passion for experiences. New Millennium families no longer treasured exquisite china or dress in fine clothes, but they’ll spare no expense on being able to make phone calls, retrieve emails, watch ESPN, or visit web sites at any place, any time. Victorian mothers just wouldn’t understand. Using materials and techniques from business history, art history, anthropology, sociology, material culture, and good story-telling, this lavishly illustrated and highly thoughtful narrative offers a compelling re-interpretation of American culture through the lens of consumerism, making it perfect for use not only as supplementary reading in the U.S. survey, but also for a variety of courses in Business, Culture, Economics, Marketing, and Fashion and Design history.
Author: Vincent Valmón Mott
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages :
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Author: Lawrence B. Glickman
Publisher: Cornell University Press
ISBN: 9780801484865
Category : Business & Economics
Languages : en
Pages : 436
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This volume offers the most comprehensive and incisive exploration of American consumer history to date, spanning the four centuries from the colonial era to the present.
Author:
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages :
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Author: David Blanke
Publisher: Rowman & Littlefield
ISBN: 0739172190
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
In the twentieth century, Americans thought of the United States as a land of opportunity and equality. To what extent and for whom this was true was, of course, a matter of debate, however especially during the Cold War, many Americans clung to the patriotic conviction that America was the land of the free. At the same time, another national ideal emerged that was far less contentious, that arguably came to subsume the ideals of freedom, opportunity, and equality, and that eventually embodied an unspoken consensus about what constitutes the good society in a postmodern setting. This was the ideal of choice, broadly understood as the proposition that the good society provides individuals with the power to shape the contours of their lives in ways that suit their personal interests, idiosyncrasies, and tastes. By the closing decades of the century, Americans were widely agreed that theirs was--or at least should be--the land of choice. In A Destiny of Choice?, David Blanke and David Steigerwald bring together important scholarship on the tension between two leading interpretations of modern American consumer culture. That modern consumerism reflects the social, cultural, economic, and political changes that accompanied the country's transition from a local, producer economy dominated by limited choices and restricted credit to a national consumer marketplace based on the individual selection of mass-produced, mass-advertised, and mass-distributed goods. This debate is central to the economic difficulties seen in the United States today.
Author: United States. Congress. House
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 8
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