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Author: Joseph Turow
Publisher: Yale University Press
ISBN: 0300225075
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer). By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping. “Turow shows shopping today to be an exercise in unwitting self-revelation—and not only online.”—The Wall Street Journal “Thoroughly researched and clearly presented with detailed evidence and fascinating peeks inside the retail industry. Much of this information is startling and even chilling, particularly when Turow shows how retail data-tracking can enable discrimination and societal stratification.”—Publishers Weekly “Revealing . . . Valuable reading for shoppers and retailers alike.”—Kirkus Reviews
Author: Joseph Turow
Publisher: Yale University Press
ISBN: 0300225075
Category : Business & Economics
Languages : en
Pages : 265
Get Book Here
Book Description
The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer). By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping. “Turow shows shopping today to be an exercise in unwitting self-revelation—and not only online.”—The Wall Street Journal “Thoroughly researched and clearly presented with detailed evidence and fascinating peeks inside the retail industry. Much of this information is startling and even chilling, particularly when Turow shows how retail data-tracking can enable discrimination and societal stratification.”—Publishers Weekly “Revealing . . . Valuable reading for shoppers and retailers alike.”—Kirkus Reviews
Author: Joseph Turow
Publisher:
ISBN: 9780300212198
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 0
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Book Description
University of Pennsylvania marketing professor Joseph Turow writes of a father who first learned of his teen-aged daughter's pregnancy when Target mailed maternity-related sales offers to his home. How could the department store know she was pregnant before her family knew? Turow reports that the US has entered a new world of marketing in which online and brick-and-mortar retailers can collect and analyze unprecedented amounts of personal information about shoppers. An online retailer can track not just your progress through its site, but your jumps to other sites. Real-world stores can do similar things by exploiting smartphone apps, Wi-Fi, cameras and GPS. Their aim is to compile enough data to craft personalized messages for individual consumers; they want to know if a shopper is pregnant or low on shaving cream so they can send ads at opportune times. By combining tracking with data mined from sources like barcode scans or credit card sales, retailers can - for example - make a coupon for chocolates pop up on your phone when you're standing in the candy aisle trying to resist temptation. Turow's book is a fascinating, sometimes frightening look at recent advances in market-based surveillance as well as the ways retailers are training customers to accept growing levels of intrusion. getAbstract recommends his report to marketers, retailers, consumers and privacy advocates.
Author: Barb Rosenstock
Publisher: Astra Publishing House
ISBN: 1635924480
Category : Juvenile Nonfiction
Languages : en
Pages : 34
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Book Description
USBBY Outstanding Books for Young People with Disabilities Colonial Dames of America Book Award ALA/Amelia Bloomer Book List NCSS Notable Trade Book Bank Street College of Education Best Book of the Year “An excellent beginner’s resource for biography, U.S. history, and women’s studies.” —Kirkus Reviews Here is the powerful and inspiring biography of Dorothea Lange, one of the founders of documentary photography. After a childhood bout of polio left her with a limp, all Dorothea Lange wanted to do was disappear. But her desire not to be seen helped her learn how to blend into the background and observe. With a passion for the artistic life, and in spite of her family's disapproval, Lange pursued her dream to become a photographer and focused her lens on the previously unseen victims of the Great Depression. This poetic biography tells the emotional story of Lange's life and includes a gallery of her photographs, an author's note, a timeline, and a bibliography.
Author: Joseph Turow
Publisher: Yale University Press
ISBN: 0300258739
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
Your voice as biometric data, and how marketers are using it to manipulate you Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples’ exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals’ voices could be used to identify and draw inferences about them as they shopped or interacted with retailers seemed like something out of a science fiction novel. Yet a new business sector is emerging to do exactly that. The first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting and using voice prints for identification and more. Customer service centers are already approaching every caller based on what they conclude a caller’s voice reveals about that person’s emotions, sentiments, and personality, often in real time. In fact, many scientists believe that a person’s weight, height, age, and race, not to mention any illnesses they may have, can also be identified from the sound of that individual’s voice. Ultimately not only marketers, but also politicians and governments, may use voice profiling to infer personal characteristics for selfish interests and not for the benefit of a citizen or of society as a whole. Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective, explores its contemporary developments, and offers a clarion call for regulating this rising surveillance regime.
Author: Joseph Turow
Publisher: University of Chicago Press
ISBN: 0226817512
Category : Social Science
Languages : en
Pages : 260
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Book Description
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Author: David Raber
Publisher: Macmillan
ISBN: 9780312269180
Category : Nature
Languages : en
Pages : 228
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Book Description
Cougar the mountain lion, rescued as an eight-week old cub by the author, has garnered media attention as the official poster model for IAMS pet food. Raber relates how he and Cougar act as a team, and in helping each other, they share their weaknesses and become strong. 8-page color photo insert.
Author: Bobby Hall
Publisher: Simon and Schuster
ISBN: 1982127155
Category : Fiction
Languages : en
Pages : 288
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Book Description
#1 NEW YORK TIMES BESTSELLER The stunning debut novel from one of the most creative artists of our generation, Bobby Hall, a.k.a. Logic. “Bobby Hall has crafted a mind-bending first novel, with prose that is just as fierce and moving as his lyrics. Supermarket is like Naked Lunch meets One Flew Over the Cuckoo's Nest—if they met at Fight Club.”—Ernest Cline, #1 New York Times bestselling author of Ready Player One Flynn is stuck—depressed, recently dumped, and living at his mom’s house. The supermarket was supposed to change all that. An ordinary job and a steady check. Work isn’t work when it’s saving you from yourself. But things aren’t quite as they seem in these aisles. Arriving to work one day to a crime scene, Flynn’s world collapses as the secrets of his tortured mind are revealed. And Flynn doesn’t want to go looking for answers at the supermarket. Because something there seems to be looking for him. A darkly funny psychological thriller, Supermarket is a gripping exploration into madness and creativity. Who knew you could find sex, drugs, and murder all in aisle nine?
Author: R. Scott Bakker
Publisher: Abrams
ISBN: 1590207459
Category : Fiction
Languages : en
Pages : 389
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Book Description
The acclaimed author of the Prince of Nothing series returns with a new epic fantasy set in the same richly layered universe. With his Prince of Nothing series, R. Scott Bakker won legions of fans and comparison to fantasy luminaries such as J.R.R. Tolkien and Frank Herbert. Now comes The Judging Eye, Bakker’s first novel in a new series set in the world of Earwa, twenty years after the end of The Thousandfold Thought—a world that is both familiar yet profoundly changed. To prevent a second apocalypse, an emperor gathers a vast army and draws a reluctant king into holy war. Meanwhile, an empress finds herself threatened by assassins and an exiled wizard seeks his enemy’s secrets. Delving even further into his richly imagined universe of myth, violence, and sorcery, Bakker delivers a fantasy novel that defies expectations.
Author: Benjamin Lorr
Publisher: Penguin
ISBN: 0553459406
Category : Social Science
Languages : en
Pages : 352
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Book Description
In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery store What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry. Combining deep sourcing, immersive reporting, and compulsively readable prose, Lorr leads a wild investigation in which we learn: • The secrets of Trader Joe’s success from Trader Joe himself • Why truckers call their job “sharecropping on wheels” • What it takes for a product to earn certification labels like “organic” and “fair trade” • The struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business • The truth behind the alarming slave trade in the shrimp industry The result is a page-turning portrait of an industry in flux, filled with the passion, ingenuity, and exploitation required to make this everyday miracle continue to function. The product of five years of research and hundreds of interviews across every level of the industry, The Secret Life of Groceries delivers powerful social commentary on the inherently American quest for more and the social costs therein.
Author: Nikki Loftin
Publisher: Penguin
ISBN: 1101612975
Category : Juvenile Fiction
Languages : en
Pages : 257
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Book Description
A dying girl gives a boy the strength to live in this lyrical novel that will break your heart and lift your spirit Peter Stone’s parents and siblings are extroverts, musicians, and yellers—and the louder they get, the less Peter talks, or even moves, until he practically fits his last name. When his family moves to the Texas Hill Country, though, Peter finds a tranquil, natural valley where he can, at last, hear himself think. There, he meets a girl his age: Annie Blythe. Annie tells Peter she’s a “wish girl.” But Annie isn’t just any wish girl; she’s a “Make-A-Wish Girl.” And in two weeks she will begin a dangerous treatment to try and stop her cancer from spreading. Left alone, the disease will kill her. But the treatment may cause serious, lasting damage to her brain. Annie and Peter hatch a plan to escape into the valley, which they begin to think is magical. But the pair soon discovers that the valley—and life—may have other plans for them. And sometimes wishes come true in ways they would never expect.
