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Author: Aimee Drolet
Publisher: Routledge
ISBN: 1000202755
Category : Psychology
Languages : en
Pages : 274
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Book Description
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
Author: Aimee Drolet
Publisher: Routledge
ISBN: 1000202755
Category : Psychology
Languages : en
Pages : 274
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Book Description
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
Author: D. Stroud
Publisher: Springer
ISBN: 023037820X
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Author: Aimee Drolet
Publisher: Routledge
ISBN: 1136980180
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.
Author: Joseph F. Coughlin
Publisher: PublicAffairs
ISBN: 1610396650
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309115876
Category : Medical
Languages : en
Pages : 317
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Book Description
As the first of the nation's 78 million baby boomers begin reaching age 65 in 2011, they will face a health care workforce that is too small and woefully unprepared to meet their specific health needs. Retooling for an Aging America calls for bold initiatives starting immediately to train all health care providers in the basics of geriatric care and to prepare family members and other informal caregivers, who currently receive little or no training in how to tend to their aging loved ones. The book also recommends that Medicare, Medicaid, and other health plans pay higher rates to boost recruitment and retention of geriatric specialists and care aides. Educators and health professional groups can use Retooling for an Aging America to institute or increase formal education and training in geriatrics. Consumer groups can use the book to advocate for improving the care for older adults. Health care professional and occupational groups can use it to improve the quality of health care jobs.
Author: Robert D Hill
Publisher: National Geographic Books
ISBN: 039370453X
Category : Health & Fitness
Languages : en
Pages : 0
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Book Description
Human aging has been transformed in the 21st century. Retirement, senility, disability, and death were all notions previously associated with growing old. Today, with the average life span of men and women in the United States exceeding 76 years, the words successful, optimal, and positive dominate the lexicon of scientists and, increasingly, the general public. We not only plan to live longer, but expect to enjoy a superior standard of physical and emotional health for longer than any previous generation. Leading an active and purposeful life no longer stops at the outdated 65-year mark of retirement, but continues well into what was once termed "old age." With these changing attitudes comes the need for new conceptualizations of what it means to grow old. In a groundbreaking book, Robert Hill, a psychologist, professor, and leading researcher in geriatric care, rethinks the traditional ideas we have of aging by offering us a new framework from which to understand the nature of growing old. Positive Aging offers a more innovative model of old age that focuses on achieving and fostering a positive mindset. In doing so, Hill not only explores the social and psychological trends of aging in the 21st century, but offers an illuminating examination of how advances in the science of gerontology influence the phenomenology of growing old. Written for all those concerned about their own course of aging as well as the practitioner who provides mental health services to older adults, Positive Aging begins with a review of the term "aging" itself, its history and its changing meaning. Hill then delves into the many lifestyle choices we can make to improve our happiness as we grow older. Traditional theories of adult development and how Positive Aging plays into them are examined; successful, normal, impaired, and diseased trajectories of age-related decline are defined and explored; and useful strategies are provided for coping with common old-age issues—including cognitive deficits, depression, anxiety, and psychological barriers to happiness. Hill also covers important late-life concerns such as the role Positive Aging plays in physical disability, caregiving, grief, bereavement, death, and spirituality and meaning-based counseling. Along the way, poignant case studies help elucidate and contextualize the arguments, and keep the discussion rooted in very tangible, human terms. Ushering in an era of new understanding of what it means to grow older, Positive Aging is an enlightening guidebook for consumers navigating such uncertain, and often worrisome terrain, as well as an invaluable resource for clinicians working with this growing population. By combining a novel approach to human aging in the contemporary world with specific suggestions and ideas to optimize that process, this book promises to help all of us cope with the vicissitudes of growing older to continue to get the most out of living.
Author: Florian Kohlbacher
Publisher: Springer Science & Business Media
ISBN: 3540753303
Category : Business & Economics
Languages : en
Pages : 514
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Book Description
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
Author: Christopher A. Faircloth
Publisher: Rowman Altamira
ISBN: 0759116156
Category : Social Science
Languages : en
Pages : 306
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Book Description
Western thought traditionally divides the human being into a body-mind dualism, a divide realized in the divergent research fields of geriatrics and gerontology; the first examines the physical body, and the second focuses instead upon psychological and social aspects of aging. Research Health Scientist Christopher Faircloth's edited volume of original pieces attempts to bridge this rift: reinserting the physical aging body and its lived experiences back into gerontology's study of aging. He asks, 'Is it not the physical body that readily marks us as aging?' Faircloth organizes this text around two major themes of the aging body: everyday experience, and the social and personal impact of its imagery, while concentrating on three areas of substantive concern: medicalization, gender/sexuality, and the body as consumer. This book would be of interest to gerontologists, social scientists, and students of these fields concerned with the aging body, both object and subject, as experienced and alternatively perceived in relation to contemporary society.
Author: George P. Moschis
Publisher: Springer
ISBN: 3030050084
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.
Author: Peter Hubbell
Publisher: Lid Publishing
ISBN: 9780985286460
Category : Baby boom generation
Languages : en
Pages : 0
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Book Description
The Old Rush is an invaluable primer for marketers seeking the next big fast growth opportunity.
