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Author:
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 1324
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Author:
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 964
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Author:
Publisher:
ISBN:
Category : Advertising media planning
Languages : en
Pages : 1156
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Author:
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 1110
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 442
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1000
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Author:
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ISBN:
Category : Advertising agencies
Languages : en
Pages : 294
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Author: Chris Vogl
Publisher: iUniverse
ISBN: 059528132X
Category :
Languages : en
Pages : 260
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Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 113518559X
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author: Tad Crawford
Publisher: Simon and Schuster
ISBN: 1581159935
Category : Performing Arts
Languages : en
Pages : 422
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Here is a virtual treasury of advice, insight, and guidance for every freelance photographer! From creating a portfolio and promoting your work to winning the first client and running a healthy, profitable business, Starting Your Career as a Freelance Photographer provides crucial marketing, business, and legal know-how for every step of the process. New entrepreneurs will discover in-depth information on choosing the right location, interacting with clients effectively, and receiving timely payments. They’ll also find practical advice for keeping track of business income and expenses, managing insurance and tax issues, and marketing their work to a diverse range of clients. Readers will also find real-life answers to the essential questions every photographer asks, including how to negotiate, how to price, how to find the right market, and even how to keep from drowning in paperwork. Finally, the guide includes sample contracts, model release forms, and much more. For anyone looking to earn money with their photography, Starting Your Career as a Freelance Photographer is a must-have start-up kit!
Author:
Publisher: BoogarLists
ISBN:
Category :
Languages : en
Pages : 111
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