Author: Lisa Lynch
Publisher: Routledge
ISBN: 1351705784
Category : Social Science
Languages : en
Pages : 126
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Book Description
Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines. This book helps scholars and students of journalism and advertising to understand the news industry’s investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point. Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech. Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st-century news feed.
Author: Sandra Donovan
Publisher: Lerner Publications (Tm)
ISBN: 1467779091
Category : Juvenile Nonfiction
Languages : en
Pages : 68
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Book Description
Examines the role of the media in elections, discussing how it can be used to explore issues, expose controversy, and explain candidates' platforms.
Author: Mara Einstein
Publisher: OR Books
ISBN: 1682190439
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Author: William Wray Carney
Publisher: University of Alberta
ISBN: 9780888643827
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
This book introduces the concepts surrounding media relations and explains current media and communications practices, from both theoretical and practical perspectives. (Midwest).
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Michael B. Salwen
Publisher: Routledge
ISBN: 1135616787
Category : Computers
Languages : en
Pages : 405
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Book Description
This volume offers unique and timely insights on the state of online news, exploring the issues surrounding this convergence of print and electronic platforms, and the public's response to it. It provides an overview of online newspapers, including current trends and legal issues and covering issues of credibility and perceptions by online news users. The heart of the book is formed by empirical studies-mostly social surveys-coming out of the media effects and uses traditions. The chapters are grounded in theoretical frameworks and bring much-needed theory to the study of online news. The frameworks guiding these studies include media credibility, the third-person effect, media displacement, and uses and gratifications. The book ends with a section devoted to research on online news postings. This book is appropriate for scholars, researchers, and students in journalism, mass communication, new media, and related areas, and will be of interest to anyone examining how people use the web as a source for news.
Author: James Hamilton
Publisher: Princeton University Press
ISBN: 9780691116808
Category : Language Arts & Disciplines
Languages : en
Pages : 364
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Book Description
This book develops an economic theory of news, analyses evidence across a wide range of media markets on how incentives affect news content, and offers policy conclusions. Media bias, for instance, was long a staple of the news. Hamilton's analysis of newspapers from 1870 to 1900 reveals how nonpartisan reporting became the norm. A hundred years later, some partisan elements reemerged as, for example, evening news broadcasts tried to retain young female viewers with stories aimed at their (Democratic) political interests. Examination of story selection on the network evening news programmes from 1969 to 1998 shows how cable competition, deregulation and ownership changes encouraged a shift from hard news about politics toward more soft news about entertainers.
Author:
Publisher:
ISBN:
Category : Printing
Languages : en
Pages : 1052
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Book Description
Author: Great Britain: Parliament: House of Lords: Select Committee on Communications
Publisher: The Stationery Office
ISBN: 9780104013113
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
This report examines the impact that media ownership can have on the news and the effect of consolidation on the newspaper, television and radio industries. The newspaper industry is facing severe problems as readership levels fall; young people turn to other sources of news; and advertising moves to the internet. Newspaper companies are having to make savings and this is having a particular impact on investment in news gathering and investigative journalism. In television news the same trends are evident. Most news programmes have smaller audiences than they had ten years ago; younger people in particular are watching less television news; commercial television channels are losing advertising revenue to the internet. New media, in particular the internet, are having a major impact on the way news is produced and consumed, but the traditional forms of news are likely to be the most popular sources of news for the foreseeable future. The proliferation of news sources has not been matched by a corresponding expansion in professional and investigative journalism. Owners can and do influence the news in a variety of ways. They are in a position to have significant political impact. The consolidation of media ownership adds to the risk of disproportionate influence. The Committee recommends reform of the public interest test criteria for newspaper mergers and also believes that reforming cross-media ownership restrictions on regional and local newspaper and radio mergers is necessary. The Committee does not consider changes in ownership regulation and competition law to be enough if the aim is to ensure a range of voices and high quality news. The public service broadcasting system in the United Kingdom provides an invaluable news service for the citizen and it is crucial that the contribution of all the public service broadcasters is maintained.
Author: J. Armstrong
Publisher: Springer
ISBN: 0230285805
Category : Business & Economics
Languages : en
Pages : 398
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Book Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
