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The Advertised Mind

The Advertised Mind PDF Author: Erik Du Plessis
Publisher: Kogan Page Publishers
ISBN: 9780749443665
Category : Business & Economics
Languages : en
Pages : 268

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Book Description
Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.