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Author: Adam Witty
Publisher: Forbesbooks
ISBN: 9781946633132
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Author: Adam Witty
Publisher: Forbesbooks
ISBN: 9781946633132
Category : Business & Economics
Languages : en
Pages : 160
Get Book Here
Book Description
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Author: Cary Jensen
Publisher: AuthorHouse
ISBN: 142597726X
Category : Computers
Languages : en
Pages : 621
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Book Description
With the launch of ADS 7.0, the authors can now satisfy the needs of this growing community with an official guide on ADS.
Author: Patrick M. Lencioni
Publisher: John Wiley & Sons
ISBN: 1118266102
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.
Author: Jack Gilbert
Publisher: Macmillan + ORM
ISBN: 1250132622
Category : Health & Fitness
Languages : en
Pages : 232
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Book Description
From two of the world’s top scientists and one of the world’s top science writers (all parents), Dirt Is Good is a q&a-based guide to everything you need to know about kids & germs. “Is it OK for my child to eat dirt?” That’s just one of the many questions authors Jack Gilbert and Rob Knight are bombarded with every week from parents all over the world. They've heard everything from “My two-year-old gets constant ear infections. Should I give her antibiotics? Or probiotics?” to “I heard that my son’s asthma was caused by a lack of microbial exposure. Is this true, and if so what can I do about it now?” Google these questions, and you’ll be overwhelmed with answers. The internet is rife with speculation and misinformation about the risks and benefits of what most parents think of as simply germs, but which scientists now call the microbiome: the combined activity of all the tiny organisms inside our bodies and the surrounding environment that have an enormous impact on our health and well-being. Who better to turn to for answers than Drs. Gilbert and Knight, two of the top scientists leading the investigation into the microbiome—an investigation that is producing fascinating discoveries and bringing answers to parents who want to do the best for their young children. Dirt Is Good is a comprehensive, authoritative, accessible guide you've been searching for.
Author: A. Maurice Jones Jr.
Publisher: Jones & Bartlett Learning
ISBN: 128420555X
Category : Technology & Engineering
Languages : en
Pages : 325
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Book Description
The third edition of Fire Protection Systems meets and exceeds the National Fire Academy’s Fire and Emergency Services Higher Education (FESHE) course objectives and outcomes for the Associate’s (Core) course Fire Protection Systems (C0288). The Third Edition provides a comprehensive and concise overview of the design and operation of various types of fire protection systems, including fire alarm and detection systems, automatic fire sprinkler systems, special hazard fire protection systems, smoke control and management systems, and security and emergency response systems. The Third Edition includes: An emphasis on testing and inspection—Testing and inspection are stressed throughout and are reinforced through discussions of design and installation standards, testing and inspection processes and requirements, and common system impairments. Updated model code overview—An overview of the model code development process is presented to assist students in understanding the origin and ongoing significance of building, fire, and life safety issues and requirements. Case Studies—Each chapter begins with a case study that highlights actual events and lessons learned to emphasize the importance of designing, installing, inspecting, and maintaining fire protection systems to effectively fight fires. Additional case studies close each chapter and provide students a means to test their knowledge of the chapter concepts in the context of a fictional case. Full-color photos and illustrations, in a larger 8 1⁄2 x 10 7/8 trim size, help identify the various systems and their associated components.
Author: Collete Tayler
Publisher: Teachers College Press
ISBN: 0807759414
Category : Education
Languages : en
Pages : 265
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Book Description
Learn how exemplary countries are dealing with the challenges and joys of advancing the development of their youngest citizens. In this book, Sharon Lynn Kagan and her contributors systematically examine how six diverse countries go about envisioning, designing, and implementing their services to young children and their families. The Early Advantage 1 sheds light on new and exciting approaches to early childhood education and care (ECEC) that are contributing to the quality, equity, efficiency, and sustainability of services for young children. Brimming with fresh insights, the text provides concrete examples of successfully implemented strategies and methods that warrant attention from other countries wishing to improve their early childhood services. The 2-year comparative analysis upon which this volume is based was made possible with funding and support from the National Center on Education and the Economy’s (NCEE) Center on International Education Benchmarking. Book Features: Presents groundbreaking approaches to early childhood policy, practice, and service delivery from around the globe. Based on contributions from leading scholars and policymakers from six countries: Australia, England, Finland, Hong Kong, Korea, and Singapore. Acknowledges the important role of culture in shaping the quality and array of services afforded to young children. Uses rigorous research that includes common designs, vetted protocols, and repeated validations. Includes detailed country fact sheets with data on demographics, governmental expenditures, staff qualifications, mandated monitoring systems, and more. Is part of NCEE’s research into the 9 Building Blocks for a World-Class Education System. Contributors: Rebecca Bull, co-principal investigator, Singapore. Alfredo Bautista, contributing author, Singapore. Lily Fritz, contributing author, England. Bridget Healey, contributing author, Australia. Sharon Lynn Kagan, principal investigator, U.S. Kristiina Kumpulainen, co-principal investigator, Finland. Eva Landsberg, contributing author, National Center for Children and Families, U.S. Carrie Lau, contributing author, Hong Kong. Mugyeong Moon, co-principal investigator, Republic of Korea. Grace Murkett, contributing author, England. Tom Peachey, contributing author, Australia. Nirmala Rao, co-principal investigator, Hong Kong. Kathy Sylva, co-principal investigator, England. Collette Tayler, co-principal investigator, Australia.
Author: Ash Ali
Publisher: St. Martin's Press
ISBN: 1250280532
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.
Author: Leonard Zaichkowsky
Publisher: Simon and Schuster
ISBN: 1501181882
Category : Sports & Recreation
Languages : en
Pages : 320
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Book Description
Discover the next frontier in sports training—improving your mental game, no matter your age or experience—and how to become the Playmaker, both in your professional and personal life. Coaches search for it. Parents dream of it. Fans love it. Athletes want it. The playmaker on any sports team possesses it: an elusive, intangible quality combining anticipation, perception, and decision-making skills. This quality raises their game above the competition and allows them to pass when no one else can, anticipate the movement of opponents, avoid costly mental mistakes, and ultimately, hold the team together. Now, for the first time, cognitive science research is revealing the secrets of the playmaker’s keen sense of awareness. Just as tests of speed, strength, and agility have provided a baseline of physiological biomarkers, coaches can now capture cognitive metrics including attention, pattern recognition, anticipation, and the ability to take quick, decisive action during the chaos of competition. The Playmaker’s Advantage is a groundbreaking book that will educate athletes of all ages about this essential creative capability in an accessible, easy to understand method.
Author: Daryl Murrow
Publisher: Crescendo Publishing, LLC
ISBN: 9781944177812
Category :
Languages : en
Pages :
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Book Description
Gaining the Systems Advantage explores how unsuspecting small business owners get trapped in the daily chaos of feeling overwhelmed, frustrated, and out of control while growing their business, and provides strategies and solutions for escaping it. Drawing upon his personal experience, author Daryl Murrow reveals a step-by-step process to help owners get organized and take back control of their business so they can improve performance, eliminate stress, and enjoy more time off. Included are a set of tools for: * Maintaining focused attention toward reaching your ideal business vision * Keeping happy employees by clarifying roles, responsibilities, and expectations Improving overall performance by monitoring your company's vital signs * Harnessing the power of systems, improving quality and consistency Helping you break free to do more of the things you enjoy
Author: Liébana-Cabanillas, Francisco
Publisher: IGI Global
ISBN: 1466651911
Category : Business & Economics
Languages : en
Pages : 393
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Book Description
Recent innovations in the field of information technology and communications are radically changing the way international organizations conduct business. In this competitive environment, having the necessary tools to streamline business transactions and secure digital payments is crucial to business success. Electronic Payment Systems for Competitive Advantage in E-Commerce provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace. Focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments, this book is an essential resource for business professionals who want to improve their understanding of the strategic role of e-commerce in all dimensions, as well as for both researchers and students.
