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Author: John F. O'Connor
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 172
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Book Description
A fully illustrated, detailed how-to covering every phase of construction from soil and blocks to heating, electricity, plumbing, interiors, exteriors and landscaping. O'Connor was a civil engineer with considerable knowledge of adobe construction.
Author: John F. O'Connor
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 172
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Book Description
A fully illustrated, detailed how-to covering every phase of construction from soil and blocks to heating, electricity, plumbing, interiors, exteriors and landscaping. O'Connor was a civil engineer with considerable knowledge of adobe construction.
Author: Adam Greco
Publisher: Pearson Education
ISBN: 0133089312
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment. You’ll learn how to: * Create web analytics reports and data exports * Design sophisticated web analytics dashboards * Effectively track online marketing campaigns * Analyze website shopping cart performance * Connect online and post-website data * Master website segmentation techniques * Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst
Author: Scott Kelby
Publisher: New Riders
ISBN: 0133979873
Category : Computers
Languages : en
Pages : 1281
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Book Description
Since Lightroom 1.0 first launched, Scott’s Kelby’s The Adobe Photoshop Lightroom Book for Digital Photographers has been the world’s #1 bestselling Lightroom book (it has been translated into a dozen different languages), and in this latest version for Lightroom 6, Scott uses his same award-winning, step-by-step, plain-English style and layout to make learning Lightroom easy and fun. Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: • Throughout the book, Scott shares his own personal settings and studio-tested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. • The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. • What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 6 workflow and learn how to incorporate it into your own workflow. • Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows firsthand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 6. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight to the point, or more fun way to learn Lightroom than with this groundbreaking book.
Author: Lorena Oropeza
Publisher: UNC Press Books
ISBN: 1469653303
Category : History
Languages : en
Pages : 389
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Book Description
In 1967, Reies Lopez Tijerina led an armed takeover of a New Mexico courthouse in the name of land rights for disenfranchised Spanish-speaking locals. The small-scale raid surprisingly thrust Tijerina and his cause into the national spotlight, catalyzing an entire generation of activists. The actions of Tijerina and his group, the Alianza Federal de Mercedes (the Federal Alliance of Land Grants), demanded that Americans attend to an overlooked part of the country's history: the United States was an aggressive empire that had conquered and colonized the Southwest and subsequently wrenched land away from border people—Mexicans and Native Americans alike. To many young Mexican American activists at the time, Tijerina and the Alianza offered a compelling and militant alternative to the nonviolence of Cesar Chavez and Martin Luther King Jr. Tijerina's place at the table among the nation's leading civil rights activists was short-lived, but his analysis of land dispossession and his prophetic zeal for the rights of his people was essential to the creation of the Chicano movement. This fascinating full biography of Tijerina (1926–2015) offers a fresh and unvarnished look at one of the most controversial, criticized, and misunderstood activists of the civil rights era. Basing her work on painstaking archival research and new interviews with key participants in Tijerina's life and career, Lorena Oropeza traces the origins of Tijerina's revelatory historical analysis to the years he spent as a Pentecostal preacher and his hidden past as a self-proclaimed prophet of God. Confronting allegations of anti-Semitism and accusations of sexual abuse, as well as evidence of extreme religiosity and possible mental illness, Oropeza's narrative captures the life of a man--alternately mesmerizing and repellant--who changed our understanding of the American West and the place of Latinos in the fabric of American struggles for equality and self-determination.
Author: Adobe Systems
Publisher: Peachpit Press
ISBN: 0321492005
Category : Adobe Illustrator (Computer file)
Languages : en
Pages : 480
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Book Description
The project-based lessons in this text show readers how to use Adobe Illustrator CS3 in real-life, everyday tasks. They give users a complete tour of the software.
Author: Pariah S. Burke
Publisher: John Wiley & Sons
ISBN: 1118305590
Category : Computers
Languages : en
Pages : 578
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Book Description
Here's the designer's guide to creating excellent e-books with InDesign Creative professionals are designing more and more e-books and e-zines as digital publishing increasingly gains market share. This book pulls together a wide range of essential information to help them maximize the versatility of InDesign for e-publishing. If you need to know how to build, deploy, and manage digital publications using InDesign, here's your guide to the process, from understanding the platforms and devices and how best to design for them to creating media-rich content for multiple formats using a variety of technologies. Designers are seeking to sharpen their skills to compete in today’s e-publishing market, and this book is packed with necessary information about creating and adapting content for e-publication Explains how to plan a new digital publication, convert a print publication to digital, add multimedia and interactivity, and publish and distribute the finished product Covers platforms, devices, and formats; creating media-rich content; designing for different devices; and managing digital publications Examines Adobe's Digital Publishing System, CSS, HTML5, and other commercial vehicles available for e-publishing on multiple platforms, including iPad, Kindle, NOOK, and other tablets and e-readers ePublishing with InDesign is a valuable tool for designers seeking to boost their skills and create cutting-edge e-publications.
Author: Lisa Fridsma
Publisher: Adobe Press
ISBN: 0135495784
Category : Business & Economics
Languages : en
Pages : 513
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Book Description
Adobe Acrobat DC Classroom in a Book, Third Edition, is the most thorough and comprehensive way for you to learn how to reliably create, edit, share, and sign PDF documents and forms with Adobe Acrobat DC. Each of the 13 lessons in this step-by-step, project-based guide contains a project that builds on your growing knowledge of the program, while end-of-chapter review questions reinforce each lesson. This cross-platform (Mac and Windows) book shows you how to collaborate effectively through electronic reviews, easily work with PDFs across multiple platforms and devices (including via the Adobe Document Cloud service), and speed up your production and business task workflows with Acrobat DC. You will learn how to easily convert files from any application to PDF and how to directly edit text and images in PDF documents. You’ll also learn how to build PDF forms, and to speed up business workflow by gathering feedback and approval using new shared document review features. And you’ll learn how to create interactive forms and track responses within Acrobat, add signatures and security to PDF files, work with companion Acrobat apps, and much more. All of the project files used in the book’s lessons are available for download.
Author: Pamela Pfiffner
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Tech journalist Pfiffner explores the rich history behind the modern graphics revolution, as seen through the lens of America's favorite design tools: from the evolution of PostScript and the early roots of the desktop publishing revolution to the explosion of the Photoshop market and the concept of the paperless office.
Author: Richard A. Lynch
Publisher: Taylor & Francis
ISBN: 0240521552
Category : Computers
Languages : en
Pages : 321
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Book Description
Digital artists can master Photoshop CS4 with this visual, hands-on guide to using the Layers tool. The accompanying DVD comes complete with a generous library of practical actions based on techniques from the book that add functional power to Photoshop, along with practice images for all the exercises in the book.
Author: Scott Kelby
Publisher: Pearson Education
ISBN: 0132798166
Category : Photography
Languages : en
Pages : 770
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Book Description
Free Lightroom 1.1 update available. Simply visit peachpit.com/register to gain instant access. Scott Kelby, author of the world's #1 bestselling Photoshop book, The Photoshop Book for Digital Photographers, brings his same award-winning, step-by-step, plain-English style, look and feel to The Lightroom Book for Digital Photographers. This groundbreaking new book doesn't just show you "which sliders do what" (every Lightroom book does that). This book takes you beyond that to reveal the secrets of the new digital photography workflow, and he does it using three simple, yet brilliant techniques that make this just an incredible learning tool: #1) Throughout the book Scott shares his own personal settings and studio tested techniques he's developed using Lightroom for his own photography workflow since well before Adobe released even the first Beta version. He knows what really works, what doesn't, and he tells you flat out which tools to use, which to avoid, and why. #2) The entire book is laid out in a real workflow order with everything step-by-step, so you can jump right in using Lightroom like a pro from the very start and sidestep a lot of productivity killing road blocks and time-wasting frustrations that might have tripped you up along the way. #3) But what really sets this book apart from the rest, are the last two bonus chapters. This is where Scott visually answers his #1 "most-asked" Lightroom question, which is: "Exactly what order am I supposed to do things in, and where does Photoshop fit in?" Scott teaches this in a manner we've never seen before in any book, by really showing every step of the entire process, from the initial shoot to the final prints. Both chapters start with an on-location photo shoot, including full details on the equipment, camera settings, and even the lighting techniques. You'll see it all as he takes the photos from each shoot (with you following right along using the very same images) all the way through the entire workflow process, to the final output of the 16x20" prints for the client. Plus, because he incorporates Adobe Photoshop seamlessly right into this workflow, you'll also learn some of his latest Photoshop techniques for portrait and landscape photography, which takes this book to a whole new level. It's the first, and only book to bring the whole process together in such a clear, concise, and visual way. Best all, it's taught in Scott's trademark plain-English style that has won him legions of Photoshop fans around the world, and made him the #1 bestselling author of all computer books across all Computing and Internet categories since 2004. If you're one of those people who learns best by actually doing the projects yourself; who learns best without all the complicated technical explanations and confusing jargon, and if you really want to start using Lightroom today to unlock the productivity secrets of "The new digital photography workflow,"----there is no faster, more "straight-to-the-point" or more fun way to learn than this groundbreaking new book, and you are absolutely going to love it!
