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Author: Kathy Dempsey
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 316
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Book Description
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Author: Kathy Dempsey
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 316
Get Book Here
Book Description
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Author: Tom Spitale
Publisher: John Wiley & Sons
ISBN: 1118797396
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.
Author: Mark Aaron Polger
Publisher: Rowman & Littlefield
ISBN: 1538125811
Category : Language Arts & Disciplines
Languages : en
Pages : 333
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Book Description
Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
Author: Chris Lytle
Publisher: HarperChristian + ORM
ISBN: 0814430872
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Sales may have chosen you--and you’ve suddenly found yourself in a profession you’re not fully prepared for. Learn how to navigate your career effectively with this invaluable resource. Sales training expert and author Chris Lytle offers advice and inspiration new salespeople might have missed when they skipped the career-planning stage--and provides the tools you need to fast-track your sales success. Filled with money-generating strategies, humorous yet instructive anecdotes, thought-provoking axioms, and powerful tools, The Accidental Salesperson includes guidance on: selling to people who don't have time to meet, differentiating between information seekers and genuine prospects, using social media and other online tools, and building relationships competitors can't steal. Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales books--the fully updated second edition of The Accidental Salesperson guides you through every aspect of selling to customers in today’s marketplace.
Author: Pamela H. MacKellar
Publisher: Information Today, Inc.
ISBN: 9781573873383
Category : Language Arts & Disciplines
Languages : en
Pages : 436
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Book Description
An American librarian who has worked in a wide range of situations over the past quarter century, MacKellar offers a guide for people who find themselves working as a librarian but have had no training in the field. Among her topics are what libraries and librarians are, developing a collection, retrieving and disseminating information, management essentials, removing barriers, public access computers, and librarian certification.
Author: Steve Weber
Publisher: Stephen Weber
ISBN: 0977240614
Category : Computers
Languages : en
Pages : 207
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Book Description
Author: Celia Ross
Publisher: American Library Association
ISBN: 0838919421
Category : Language Arts & Disciplines
Languages : en
Pages : 265
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Book Description
This is the guide to keep at your side when serving business students, job-seekers, investors, or entrepreneurs in your library.
Author: Annie Lubliner Lehmann
Publisher: University of Michigan Press
ISBN: 0472050745
Category : Family & Relationships
Languages : en
Pages : 180
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Book Description
A mother's honest, unvarnished, and touching memoir about the life lessons she learned from a son with autism
Author: Beth Ashmore
Publisher: Information Today
ISBN: 9781573874281
Category : Acquisition of electronic information resources
Languages : en
Pages : 0
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Book Description
Librarians negotiate every day with vendors, funding agencies, administrators, employees, co-workers, and patrons-yet the art of negotiation receives little attention in library education and training. This practical guide by three experienced librarian-negotiators will help you develop the mindset, skills, and confidence you need to negotiate effectively in any situation. The authors provide an in-depth look at negotiation in theory and practice, share tactics and strategies of top negotiators, offer techniques for overcoming emotional responses to conflict, recall successful outcomes and deals gone awry, and demonstrate the importance of negotiating expertise to libraries and library careers. The result is an eye-opening survey into the true nature of negotiation-both as a form of communication and as a tool you can use to create sustainable collections and improve library service in the digital age.
Author: Larry Kokkelenberg
Publisher:
ISBN: 9781646636273
Category :
Languages : en
Pages : 230
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Book Description
OD for the Accidental Practitioner provides accidental, emerging, and experienced organization development practitioners practical tips and insights on implementing any change initiative within an organization. Facilitating and sustaining successful organizational change is a graceful dance between skills and knowledge. One misstep often makes the difference in an otherwise well-planned initiative. This book gives practitioners thought-provoking insights and tools to ensure many successful change initiatives, along with lively discussion questions at the end of each chapter to encourage application of the contents.
