The 2009 entertainment, media & advertising market research handbook PDF Download

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The 2009 entertainment, media & advertising market research handbook

The 2009 entertainment, media & advertising market research handbook PDF Author: Kelli D. Washington
Publisher:
ISBN: 9781577831242
Category : Advertising
Languages : en
Pages : 188

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Book Description
This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting.