The ... Casino and Gaming Business Market Research Handbook PDF Download
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Author:
Publisher:
ISBN:
Category : Casinos
Languages : en
Pages : 694
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Book Description
Author:
Publisher:
ISBN:
Category : Casinos
Languages : en
Pages : 694
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Book Description
Author: Jeff Sallaz
Publisher: Univ of California Press
ISBN: 0520944658
Category : Social Science
Languages : en
Pages : 345
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Book Description
In this gripping ethnography, Jeffrey J. Sallaz goes behind the scenes of the global casino industry to investigate the radically different worlds of work and leisure he found in identically designed casinos in the United States and South Africa. Seamlessly weaving political and economic history with his own personal experience, Sallaz provides a riveting account of two years spent working among both countries' casino dealers, pit bosses, and politicians. While the popular imagination sees the Nevada casino as a hedonistic world of consumption, The Labor of Luck shows that the "Vegas experience" is made possible only through a variety of systems regulating labor, capital, and consumers, and that because of these complex dynamics, the Vegas casino cannot be seamlessly picked up and replicated elsewhere. Sallaz's fresh and path-breaking approach reveals how neo-liberal versus post-colonial forms of governance produce divergent worlds at the tables, and how politics, profits, and pleasure have come together to shape everyday life in the new economy.
Author: William R. Eadington
Publisher: University of Nevada, Reno Bureau of Business & Economic Research
ISBN:
Category : Games & Activities
Languages : en
Pages : 502
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Book Description
This volume presents a sampling of state-of-the-art business and economic research that the new generation of gaming operations has spawned. Rather than "back of the envelope" and "seat of the pants" management, today's gaming companies rely on strategic planning, ROI analysis, customer tracking systems, focus groups, quantitative analysis, direct mail marketing, and customer service standards to improve performance. As competition for the discretionary dollar has increased, and as gaming has wedged itself into the center of modern entertainment offerings, the need for systematic and scientific analysis in the business of gaming has grown accordingly.
Author:
Publisher:
ISBN:
Category : Gambling
Languages : en
Pages : 212
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Book Description
Author:
Publisher:
ISBN: 9781577830511
Category : Tourism
Languages : en
Pages : 588
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 1010
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Book Description
Author:
Publisher:
ISBN:
Category : Sports
Languages : en
Pages : 608
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Book Description
Author: Jill Dyché
Publisher: Addison-Wesley Professional
ISBN: 9780201730623
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
Author: Kelli D. Washington
Publisher:
ISBN: 9781577831242
Category : Advertising
Languages : en
Pages : 188
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Book Description
This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting.
Author: Leighton Vaughan Williams
Publisher: Oxford University Press
ISBN: 019937662X
Category : Business & Economics
Languages : en
Pages : 740
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Book Description
There is growing interest among academics and policymakers in the economics of gambling, which has been stimulated by major regulatory and tax changes in the U.S., U.K. Continental Europe, Asia, Australia and elsewhere. Unfortunately, there is no comprehensive source of path-breaking research on this topic. To fill this gap, we commissioned chapters from leading economists on all aspects of gambling research. Topics covered include the optimal taxation structure for various forms of gambling, factors influencing the demand and supply of gambling services, forecasting of gambling trends, regulation of gambling, the efficiency of racetrack and sports betting markets, gambling prevalence and behavior, modeling the demand for gambling services, the economic impact of gambling, substitution and complementarities among different types of gambling activity, and the relationship between gambling and other sectors of the economy. These are all important issues, with significant global implications. Specifically, we divide the Handbook into sections on casinos, sports betting, horserace betting, betting strategy, motivation, behavior and decision-making in betting markets, prediction markets and political betting, and lotteries and gambling machines
