Tested Advertising Methods

Tested Advertising Methods PDF Author: John Caples
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.