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Author: Edward Niedermeyer
Publisher: National Geographic Books
ISBN: 1950665658
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.
Author: Edward Niedermeyer
Publisher: National Geographic Books
ISBN: 1950665658
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.
Author: Tim Higgins
Publisher: Anchor
ISBN: 1984898248
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
A WALL STREET JOURNAL BUSINESS BESTSELLER • The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins. “A deeply reported and business-savvy chronicle of Tesla's wild ride.” —Walter Isaacson, New York Times Book Review Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla’s success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals—pressured by investors, hobbled by whistleblowers. Musk often found himself in the public’s crosshairs, threatening to bring down the company he had helped build. Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds—and changed the future.
Author: Nick Begich
Publisher: Anchorage, Alaska : Earthpulse Press
ISBN: 9780964881204
Category : History
Languages : en
Pages : 226
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Book Description
"The U.S. Government has a new ground based "Star Wars" weapon which is being tested in the remote bush country of Alaska. This new system manipulates the enviornment which can: Disrupt human mental processes. Jam all global communications systems. Change weather patterns over large areas. Interfere with wildlife migration patterns. Negatively affect your health. Unnaturally impact the Earth's upper atmosphere. The U.S. military calls its zapper HAARP (High-frequency Active Auroral Research Project). But this skybuster is not about the Northern Lights. This device will turn on lights never intended to be artificially manipulated. Their first target is the electrojet - a river of electricity that flows thousands of miles through the sky and down into the polar icecap. The electrojet will become a vibrating artificial antenna for sending electromagnetic radiation raining down on the earth. The U.S. military can then "X-ray" the earth and talk to submarines. But there's much more they can do with HAARP. This book reveals surprises from secret meetings"--Back cover
Author: Stuart A. Kallen
Publisher: Referencepoint Press
ISBN: 9781601528704
Category : Juvenile Nonfiction
Languages : en
Pages : 80
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Book Description
Today's teens know all about technological marvels such as Apple, Google, and Facebook. But how much do they know about people behind these life-altering technologies? The biography Technology Titans introduces readers to the creators themselves, to the people and events that influenced their lives, and to the achievements that have brought them both acclaim and criticism. All books in the series include timelines, fully documented quotes, and full-color photographs. Book jacket.
Author: W. Bernard Carlson
Publisher: Princeton University Press
ISBN: 0691165610
Category : Biography & Autobiography
Languages : en
Pages : 516
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Book Description
Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the twentieth century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius. Even at the end of his life when he was living in poverty, Tesla still attracted reporters to his annual birthday interview, regaling them with claims that he had invented a particle-beam weapon capable of bringing down enemy aircraft. Plenty of biographies glamorize Tesla and his eccentricities, but until now none has carefully examined what, how, and why he invented. In this groundbreaking book, W. Bernard Carlson demystifies the legendary inventor, placing him within the cultural and technological context of his time, and focusing on his inventions themselves as well as the creation and maintenance of his celebrity. Drawing on original documents from Tesla's private and public life, Carlson shows how he was an "idealist" inventor who sought the perfect experimental realization of a great idea or principle, and who skillfully sold his inventions to the public through mythmaking and illusion. This major biography sheds new light on Tesla's visionary approach to invention and the business strategies behind his most important technological breakthroughs.
Author: Finley Eversole
Publisher: Simon and Schuster
ISBN: 1594775095
Category : Body, Mind & Spirit
Languages : en
Pages : 400
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Book Description
Clean, sustainable energy solutions from the geniuses of our past and the visionaries of our future • Explores five great but nearly forgotten minds of the past--John Worrell Keely, Nikola Tesla, Viktor Schauberger, Royal Raymond Rife, and T. Townsend Brown--and their revolutionary discoveries • Reveals information from leading experts on cold fusion, zero-point energy, power from water, antigravity, and the free-energy potential of the Searl Effect Generator As the global need for clean, renewable energy grows and the shortage of viable large-scale solutions continues, it is time to look to the geniuses of our past and the visionaries of our future for answers. Taking inspiration from Albert Einstein’s statement that “Problems cannot be solved by the same level of thinking that created them,” Finley Eversole explains that the key to a pollution- and poverty-free future of infinite energy lies not in pursuing one single method, but in investigating all the possibilities--in uniting as a world in creative pursuit of global transformation. Exploring five nearly unknown geniuses of our past--John Worrell Keely, Nikola Tesla, Viktor Schauberger, Royal Raymond Rife, and T. Townsend Brown--and their revolutionary discoveries about free energy, electricity, water vortex motion, electric ray and super-microscope technology, and antigravity, this book helps to restore their long-suppressed scientific legacies and bring us one step closer to the destiny they foresaw. Eversole has gathered research from leading experts on cold fusion, zero-point energy, power from water, and the free-energy potential of the Searl Effect Generator to reveal technologies that work with Nature’s laws and that, if fully implemented, could establish sustainable energy systems in a single generation.
Author: Margaret J. Goldstein
Publisher: Lerner Publications ™
ISBN: 1728434327
Category : Juvenile Nonfiction
Languages : en
Pages : 48
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Book Description
Born in South Africa in 1971, young Elon Musk loved inventions. He later founded Tesla, SpaceX, and the company that would become PayPal. Read about how Musk became one of the world's most famous entrepreneurs.
Author: Richard Munson
Publisher: W. W. Norton & Company
ISBN: 0393635457
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
Tesla’s inventions transformed our world, and his visions have continued to inspire great minds for generations. Nikola Tesla invented the radio, robots, and remote control. His electric induction motors run our appliances and factories, yet he has been largely overlooked by history. In Tesla, Richard Munson presents a comprehensive portrait of this farsighted and underappreciated mastermind. When his first breakthrough—alternating current, the basis of the electric grid—pitted him against Thomas Edison’s direct-current empire, Tesla’s superior technology prevailed. Unfortunately, he had little business sense and could not capitalize on this success. His most advanced ideas went unrecognized for decades: forty years in the case of the radio patent, longer still for his ideas on laser beam technology. Although penniless during his later years, he never stopped imagining. In the early 1900s, he designed plans for cell phones, the Internet, death-ray weapons, and interstellar communications. His ideas have lived on to shape the modern economy. Who was this genius? Drawing on letters, technical notebooks, and other primary sources, Munson pieces together the magnificently bizarre personal life and mental habits of the enigmatic inventor. Born during a lightning storm at midnight, Tesla died alone in a New York City hotel. He was an acute germaphobe who never shook hands and required nine napkins when he sat down to dinner. Strikingly handsome and impeccably dressed, he spoke eight languages and could recite entire books from memory. Yet Tesla’s most famous inventions were not the product of fastidiousness or linear thought but of a mind fueled by both the humanities and sciences: he conceived the induction motor while walking through a park and reciting Goethe’s Faust. Tesla worked tirelessly to offer electric power to the world, to introduce automatons that would reduce life’s drudgery, and to develop machines that might one day abolish war. His story is a reminder that technology can transcend the marketplace and that profit is not the only motivation for invention. This clear, authoritative, and highly readable biography takes account of all phases of Tesla’s remarkable life.
Author: Matt Doeden
Publisher: Lerner Publishing Group
ISBN: 1467757918
Category : Juvenile Nonfiction
Languages : en
Pages : 36
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Book Description
Describes Musk's work with a range of advanced technology companies, including PayPal, the space exploration company SpaceX, and the electric car company Tesla Motors, and discusses his plans for the future.
Author: Hamish McKenzie
Publisher: Penguin
ISBN: 1101985968
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
A USA Today New and Noteworthy Title “You’ll tell me if it ever starts getting genuinely insane, right?”—Elon Musk, TED interview Hamish McKenzie tells how a Silicon Valley start-up's wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers. The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public's relationship with motor vehicles—much like Ford's Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla's ever-increasing debt teeters on junk bond status.... As McKenzie's rigorously reported account shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retains an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively. Insane Mode started off as a feature on the dual-motor Tesla Model S, which gave the car Ferrari-like acceleration, but it's also the perfect description of the operating cycle of a company that has sworn it won't rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up!
