Author: Min Tang
Publisher: Routledge
ISBN: 0429514913
Category : Political Science
Languages : en
Pages : 121
Book Description
In this book, author Min Tang examines the political economy of the China-based leading global Internet giant, Tencent. Tracing the historical context and shaping forces, the book illuminates Tencent’s emergence as a joint creation of the Chinese state and transnational financial capital. Tencent reveals interweaving axes of power on different levels, particularly interactions between the global digital industry and contemporary China. The expansion strategies Tencent has employed—horizontal and vertical integration, diversification and transnationalization—speak to the intrinsic trends of capitalist reproduction and the consistent features of the political economy of communications. The book also pinpoints two emerging and entangling trends— transnationalization and financialization—as unfolding trajectories of the global political economy. Understanding Tencent’s dynamics of growth helps to clarify the complex nature of China’s contemporary transformation and the multifaceted characteristics of its increasingly globalized Internet industry. This short and highly topical research volume is perfect for students and scholars of of global media, political economy, and Chinese business, media and communication, and society.
Tencent
Author: Min Tang
Publisher: Routledge
ISBN: 0429514913
Category : Political Science
Languages : en
Pages : 121
Book Description
In this book, author Min Tang examines the political economy of the China-based leading global Internet giant, Tencent. Tracing the historical context and shaping forces, the book illuminates Tencent’s emergence as a joint creation of the Chinese state and transnational financial capital. Tencent reveals interweaving axes of power on different levels, particularly interactions between the global digital industry and contemporary China. The expansion strategies Tencent has employed—horizontal and vertical integration, diversification and transnationalization—speak to the intrinsic trends of capitalist reproduction and the consistent features of the political economy of communications. The book also pinpoints two emerging and entangling trends— transnationalization and financialization—as unfolding trajectories of the global political economy. Understanding Tencent’s dynamics of growth helps to clarify the complex nature of China’s contemporary transformation and the multifaceted characteristics of its increasingly globalized Internet industry. This short and highly topical research volume is perfect for students and scholars of of global media, political economy, and Chinese business, media and communication, and society.
Publisher: Routledge
ISBN: 0429514913
Category : Political Science
Languages : en
Pages : 121
Book Description
In this book, author Min Tang examines the political economy of the China-based leading global Internet giant, Tencent. Tracing the historical context and shaping forces, the book illuminates Tencent’s emergence as a joint creation of the Chinese state and transnational financial capital. Tencent reveals interweaving axes of power on different levels, particularly interactions between the global digital industry and contemporary China. The expansion strategies Tencent has employed—horizontal and vertical integration, diversification and transnationalization—speak to the intrinsic trends of capitalist reproduction and the consistent features of the political economy of communications. The book also pinpoints two emerging and entangling trends— transnationalization and financialization—as unfolding trajectories of the global political economy. Understanding Tencent’s dynamics of growth helps to clarify the complex nature of China’s contemporary transformation and the multifaceted characteristics of its increasingly globalized Internet industry. This short and highly topical research volume is perfect for students and scholars of of global media, political economy, and Chinese business, media and communication, and society.
Tech Titans of China
Author: Rebecca Fannin
Publisher: Nicholas Brealey
ISBN: 1529374510
Category : Business & Economics
Languages : en
Pages : 202
Book Description
Sliver award winner in International Business/Globalization 2020 Axiom Business Book Awards The rise of China's tech companies and intense competition from the sector is just beginning. This will present an ongoing management and strategy challenge for companies for many years to come. Tech Titans of China is the go-to-guide for companies (and those interested in competition from China) seeking to understand China's grand tech ambitions, who the players are and what their strategy is. Fannin, an expert on China, is an internationally-recognized journalist, author and speaker. She hosts 12 live events annually for business leaders, venture capitalists, start-up founders, and others impacted by or interested in cashing in on the Chinese tech industry. In this illuminating book, she provides readers with the ammunition they need to prepare and compete. Featuring detailed profiles of the Chinese tech companies making waves, the tech sectors that matter most in China's grab for super power status, and predictions for China's tech dominance in just 10 years.
Publisher: Nicholas Brealey
ISBN: 1529374510
Category : Business & Economics
Languages : en
Pages : 202
Book Description
Sliver award winner in International Business/Globalization 2020 Axiom Business Book Awards The rise of China's tech companies and intense competition from the sector is just beginning. This will present an ongoing management and strategy challenge for companies for many years to come. Tech Titans of China is the go-to-guide for companies (and those interested in competition from China) seeking to understand China's grand tech ambitions, who the players are and what their strategy is. Fannin, an expert on China, is an internationally-recognized journalist, author and speaker. She hosts 12 live events annually for business leaders, venture capitalists, start-up founders, and others impacted by or interested in cashing in on the Chinese tech industry. In this illuminating book, she provides readers with the ammunition they need to prepare and compete. Featuring detailed profiles of the Chinese tech companies making waves, the tech sectors that matter most in China's grab for super power status, and predictions for China's tech dominance in just 10 years.
Tencent
Author: Wu Xiaobo
Publisher: Lid Publishing
ISBN: 9781912555567
Category : Biography & Autobiography
Languages : en
Pages : 336
Book Description
This is the story of an Internet giant that most of the world has yet to find out about. Started in 1998 in the Chinese southern city of Shenzhen, Tencent is today one of the world's largest and most successful technology companies. Founded by Ma Huateng (Pony Ma) and four friends, Tencent first launched its QQ instant messaging tool that became a huge hit in China. Under Ma's leadership, Tencent has since moved into web portals, social networks (WeChat), multi-player games and e-commerce, making the company today an Internet powerhouse and China's number one brand. Ma himself was hailed by Time magazine in 2014 as one of the world's most influential people. Through unique and unprecedented access to the company and other key players, this book examines the incredible rise of Tencent, and gets inside the company's truly innovative thinking and approach to technology and business.
Publisher: Lid Publishing
ISBN: 9781912555567
Category : Biography & Autobiography
Languages : en
Pages : 336
Book Description
This is the story of an Internet giant that most of the world has yet to find out about. Started in 1998 in the Chinese southern city of Shenzhen, Tencent is today one of the world's largest and most successful technology companies. Founded by Ma Huateng (Pony Ma) and four friends, Tencent first launched its QQ instant messaging tool that became a huge hit in China. Under Ma's leadership, Tencent has since moved into web portals, social networks (WeChat), multi-player games and e-commerce, making the company today an Internet powerhouse and China's number one brand. Ma himself was hailed by Time magazine in 2014 as one of the world's most influential people. Through unique and unprecedented access to the company and other key players, this book examines the incredible rise of Tencent, and gets inside the company's truly innovative thinking and approach to technology and business.
China's Disruptors
Author: Edward Tse
Publisher: Penguin
ISBN: 0698184114
Category : Business & Economics
Languages : en
Pages : 274
Book Description
In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world’s biggest-ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: What’s really going on with the new wave of China’s disruptors? Alibaba wasn’t an outlier—it’s one of a rising tide of thriving Chinese companies, mostly but not exclusively in the technology sector. Overnight, its founder, Jack Ma, appeared on the same magazine covers as American entrepreneurial icons like Mark Zuckerberg. Ma was quickly followed by the founders of other previously little-known companies, such as Baidu, Tencent, and Xiaomi. Over the past two decades, an unprecedented burst of entrepreneurialism has transformed China’s economy from a closed, impoverished, state-run system into a major power in global business. As products in China become more and more sophisticated, and as its companies embrace domestically developed technology, we will increasingly see Chinese goods setting global standards. Meanwhile, companies in the rest of the world wonder how they can access the fast-rising incomes of China’s 1.3 billion consumers. Now Edward Tse, a leading global strategy consultant, reveals how China got to this point, and what the country’s rise means for the United States and the rest of the world. Tse has spent more than twenty years working with senior Chinese executives, learning firsthand how China’s most powerful companies operate. He’s an expert on how private firms are thriving in what is still, officially, a communist country. His book draws on exclusive interviews and case studies to explore questions such as *What drives China’s entrepreneurs? Personal fame and fortune—or a quest for national pride and communal achievement? *How do these companies grow so quickly? In 2005, Lenovo sold just one category of products (personal computers) in one market, China. Today, not only is it the world’s largest PC seller; it is also the world’s third-largest smartphone seller. *How does Chinese culture shape the strategies and tactics of these business leaders? Can outsiders copy what the Chinese are doing? *Can capitalists really thrive within a communist system? How does Tencent’s Pony Ma serve as a member of China’s parliament while running a company that dominates online games and messaging? *What impact will China have on the rest of the world as its private companies enter new markets, acquire foreign businesses, and threaten established firms in countless industries? As Tse concludes: “I believe that as a consequence of the opening driven by China’s entrepreneurs, the push to invest in science, research, and development, and the new freedoms that people are enjoying across the country, China has embarked on a renaissance that could rival its greatest era in history—the Tang dynasty. These entrepreneurs are the front line in China’s intense hunger for success. They will have an even more remarkable impact on the global economy in the future, through the rest of this decade and beyond.”
Publisher: Penguin
ISBN: 0698184114
Category : Business & Economics
Languages : en
Pages : 274
Book Description
In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world’s biggest-ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: What’s really going on with the new wave of China’s disruptors? Alibaba wasn’t an outlier—it’s one of a rising tide of thriving Chinese companies, mostly but not exclusively in the technology sector. Overnight, its founder, Jack Ma, appeared on the same magazine covers as American entrepreneurial icons like Mark Zuckerberg. Ma was quickly followed by the founders of other previously little-known companies, such as Baidu, Tencent, and Xiaomi. Over the past two decades, an unprecedented burst of entrepreneurialism has transformed China’s economy from a closed, impoverished, state-run system into a major power in global business. As products in China become more and more sophisticated, and as its companies embrace domestically developed technology, we will increasingly see Chinese goods setting global standards. Meanwhile, companies in the rest of the world wonder how they can access the fast-rising incomes of China’s 1.3 billion consumers. Now Edward Tse, a leading global strategy consultant, reveals how China got to this point, and what the country’s rise means for the United States and the rest of the world. Tse has spent more than twenty years working with senior Chinese executives, learning firsthand how China’s most powerful companies operate. He’s an expert on how private firms are thriving in what is still, officially, a communist country. His book draws on exclusive interviews and case studies to explore questions such as *What drives China’s entrepreneurs? Personal fame and fortune—or a quest for national pride and communal achievement? *How do these companies grow so quickly? In 2005, Lenovo sold just one category of products (personal computers) in one market, China. Today, not only is it the world’s largest PC seller; it is also the world’s third-largest smartphone seller. *How does Chinese culture shape the strategies and tactics of these business leaders? Can outsiders copy what the Chinese are doing? *Can capitalists really thrive within a communist system? How does Tencent’s Pony Ma serve as a member of China’s parliament while running a company that dominates online games and messaging? *What impact will China have on the rest of the world as its private companies enter new markets, acquire foreign businesses, and threaten established firms in countless industries? As Tse concludes: “I believe that as a consequence of the opening driven by China’s entrepreneurs, the push to invest in science, research, and development, and the new freedoms that people are enjoying across the country, China has embarked on a renaissance that could rival its greatest era in history—the Tang dynasty. These entrepreneurs are the front line in China’s intense hunger for success. They will have an even more remarkable impact on the global economy in the future, through the rest of this decade and beyond.”
Critiquing Communication Innovation
Author: Rolien Hoyng
Publisher: MSU Press
ISBN: 1628954663
Category : Language Arts & Disciplines
Languages : en
Pages : 206
Book Description
Challenges to Silicon Valley’s dominant role in conjuring and patenting the world’s technological futures are arising around the world. As digital media technologies emerge from new, globally dispersed locations, a multipolar order of communication innovation seems to be in the making. Yet recovering our ability to imagine futures otherwise requires negotiating conditions—economic, geopolitical, sociocultural, and ecological—rather than reproducing them under the pretext of breaking with the present. The essays in this volume examine research on such conditions critically and comparatively in a variety of geographies. Paying due attention to China’s rise as an innovative platform society and AI powerhouse, this book addresses the broader question of a shifting world order and trends that are shaped by China’s influence but that extend beyond its borders. Looking at multipolar communication innovation through various critical lenses, our technological futures simultaneously appear to be old, new, and uncertain, while the infrastructures and platforms underpinning communication innovation both affiliate communities and set them apart.
Publisher: MSU Press
ISBN: 1628954663
Category : Language Arts & Disciplines
Languages : en
Pages : 206
Book Description
Challenges to Silicon Valley’s dominant role in conjuring and patenting the world’s technological futures are arising around the world. As digital media technologies emerge from new, globally dispersed locations, a multipolar order of communication innovation seems to be in the making. Yet recovering our ability to imagine futures otherwise requires negotiating conditions—economic, geopolitical, sociocultural, and ecological—rather than reproducing them under the pretext of breaking with the present. The essays in this volume examine research on such conditions critically and comparatively in a variety of geographies. Paying due attention to China’s rise as an innovative platform society and AI powerhouse, this book addresses the broader question of a shifting world order and trends that are shaped by China’s influence but that extend beyond its borders. Looking at multipolar communication innovation through various critical lenses, our technological futures simultaneously appear to be old, new, and uncertain, while the infrastructures and platforms underpinning communication innovation both affiliate communities and set them apart.
Artificial Intelligence
Author: Dr. Prabhat Kumar
Publisher: BPB Publications
ISBN: 9388511077
Category : Computers
Languages : en
Pages : 447
Book Description
Learn how Artificial Intelligence (AI) strikes deeper roots with new products and services DESCRIPTION Our World of personal life and work is set to change dramatically over the next decade as Artificial Intelligence (AI) strikes deeper roots with new products and services; robots take charge of manufacturing and warehouses; and drones reach the remote corners to deliver orders to customers. AI services and robots will particularly facilitate the life of the older people and the visually-impaired. AI has raised the bar of competition in the international market place and countries are busy implementing policies that will keep them ahead in the race of the next-generational change. AI will raise the productivity of the economy and provide a lot more convenience, though there is bound to be a short-term pain in the transformational process. This book explains the concepts of AI with lots of real-life examples. While the big tech companies like Alphabet, Amazon, Apple, Facebook, IBM, Microsoft (3AFIM) of the US and Alibaba, Baidu, JD.com, Tencent (ABJY) of chine are busy re-fashioning their businesses by integrating AI into all products and services they deliver, startups on the other hand are disrupting the traditional business models in finance, e-commerce, healthcare, HR management, fashion, law and even agriculture. AI-driven smart cities would provide a richer quality of living to their residents. This book also provide an insight into various social and ethical issues, such as monopoly of the big tech, ownership of data, personal privacy, job losses and autonomy of technology particularly in military warfare, which poses an existential threat to mankind. Future of AI is also discusses taking a 360-degree approach. Ê AI offers a huge economic opportunity, but a thoughtful approach for democratization of technology is required to provide benefits to all sections of the society. Nations and communities need to come together to evolve models that will be sustainable in the long run. KEY FEATURES The book gives a lucid introduction to the idea of AI. The book is insightful for an academic understanding of AI in the concept of Legal Personality meant for Ê every person, including professionals in the field of Technology, Finance, Healthcare, HR Management, Agriculture.. The book gives a idea about many new AI products and services being released in the market. The book presents various social, ethical, and political challenges including significant risk to humanity. WHAT WILL YOU LEARN Able to solve real-life AI case studies. Understand the future of AI solutions and adapt quickly to them. WHO THIS BOOK IS FOR It is a simple, explanatory, and descriptive guide for developers, technology consultants, and those interested in AI and wants to understand the fundamentals of AI and implement it practically by devising smart solutions. Table of Contents _1. Ê Ê AI, How it is transforming Life and BusinessÊ 2. Ê Ê Understanding AI and Associated TechnologiesÊ 3. Ê Ê AI in the ÔbullÕ run 4. Ê Ê Data, the Engine of AIÊ 5. Ê Ê Big tech bets big on AI 6. Ê Ê AI Startups that transformed Businesses 7. Ê Ê AI Startups in FinanceÊ 8. Ê Ê AI Startups in Healthcare 9. Ê Ê AI Startups in Human ResourceÊ 10. Ê AI Startups in Fashion, Law, Agriculture and Other Areas 11. Ê Ethical, Social and Political issues in AI 12. Ê Future of AI 13. Ê Conclusion
Publisher: BPB Publications
ISBN: 9388511077
Category : Computers
Languages : en
Pages : 447
Book Description
Learn how Artificial Intelligence (AI) strikes deeper roots with new products and services DESCRIPTION Our World of personal life and work is set to change dramatically over the next decade as Artificial Intelligence (AI) strikes deeper roots with new products and services; robots take charge of manufacturing and warehouses; and drones reach the remote corners to deliver orders to customers. AI services and robots will particularly facilitate the life of the older people and the visually-impaired. AI has raised the bar of competition in the international market place and countries are busy implementing policies that will keep them ahead in the race of the next-generational change. AI will raise the productivity of the economy and provide a lot more convenience, though there is bound to be a short-term pain in the transformational process. This book explains the concepts of AI with lots of real-life examples. While the big tech companies like Alphabet, Amazon, Apple, Facebook, IBM, Microsoft (3AFIM) of the US and Alibaba, Baidu, JD.com, Tencent (ABJY) of chine are busy re-fashioning their businesses by integrating AI into all products and services they deliver, startups on the other hand are disrupting the traditional business models in finance, e-commerce, healthcare, HR management, fashion, law and even agriculture. AI-driven smart cities would provide a richer quality of living to their residents. This book also provide an insight into various social and ethical issues, such as monopoly of the big tech, ownership of data, personal privacy, job losses and autonomy of technology particularly in military warfare, which poses an existential threat to mankind. Future of AI is also discusses taking a 360-degree approach. Ê AI offers a huge economic opportunity, but a thoughtful approach for democratization of technology is required to provide benefits to all sections of the society. Nations and communities need to come together to evolve models that will be sustainable in the long run. KEY FEATURES The book gives a lucid introduction to the idea of AI. The book is insightful for an academic understanding of AI in the concept of Legal Personality meant for Ê every person, including professionals in the field of Technology, Finance, Healthcare, HR Management, Agriculture.. The book gives a idea about many new AI products and services being released in the market. The book presents various social, ethical, and political challenges including significant risk to humanity. WHAT WILL YOU LEARN Able to solve real-life AI case studies. Understand the future of AI solutions and adapt quickly to them. WHO THIS BOOK IS FOR It is a simple, explanatory, and descriptive guide for developers, technology consultants, and those interested in AI and wants to understand the fundamentals of AI and implement it practically by devising smart solutions. Table of Contents _1. Ê Ê AI, How it is transforming Life and BusinessÊ 2. Ê Ê Understanding AI and Associated TechnologiesÊ 3. Ê Ê AI in the ÔbullÕ run 4. Ê Ê Data, the Engine of AIÊ 5. Ê Ê Big tech bets big on AI 6. Ê Ê AI Startups that transformed Businesses 7. Ê Ê AI Startups in FinanceÊ 8. Ê Ê AI Startups in Healthcare 9. Ê Ê AI Startups in Human ResourceÊ 10. Ê AI Startups in Fashion, Law, Agriculture and Other Areas 11. Ê Ethical, Social and Political issues in AI 12. Ê Future of AI 13. Ê Conclusion
Exploring Strategy, Text and Cases, 12th Edition
Author: Gerry Johnson
Publisher: Pearson UK
ISBN: 1292282509
Category : Electronic books
Languages : en
Pages : 1490
Book Description
Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions ab.
Publisher: Pearson UK
ISBN: 1292282509
Category : Electronic books
Languages : en
Pages : 1490
Book Description
Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions ab.
The Content Trap
Author: Bharat Anand
Publisher: Random House
ISBN: 0812995392
Category : Business & Economics
Languages : en
Pages : 464
Book Description
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
Publisher: Random House
ISBN: 0812995392
Category : Business & Economics
Languages : en
Pages : 464
Book Description
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
New Media and Visual Communication in Social Networks
Author: K?r, Serpil
Publisher: IGI Global
ISBN: 1799810453
Category : Computers
Languages : en
Pages : 369
Book Description
Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Publisher: IGI Global
ISBN: 1799810453
Category : Computers
Languages : en
Pages : 369
Book Description
Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
I BytesTelecommunication & Media Industry
Author: ITShades.com
Publisher: EGBG Services LLC
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 107
Book Description
This document brings together a set of latest data points and publicly available information relevant for Telecommunication & Media Industry. We are very excited to share this content and believe that readers will benefit from this periodic immensely.
Publisher: EGBG Services LLC
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 107
Book Description
This document brings together a set of latest data points and publicly available information relevant for Telecommunication & Media Industry. We are very excited to share this content and believe that readers will benefit from this periodic immensely.