Temporal Aggregation, the Data Interval Bias and Empirical Estimation of Bimonthly Relations from Annual Data PDF Download
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Author: Frank Myron Bass
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 44
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Author: Frank Myron Bass
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 44
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Book Description
Author: Hubert Gatignon
Publisher: Springer Science & Business Media
ISBN: 1441912703
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This second edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, it places a greater emphasis on measurement models, and includes new chapters and sections on: confirmatory factor analysis canonical correlation analysis cluster analysis analysis of covariance structure multi-group confirmatory factor analysis and analysis of covariance structures. Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods and to learn how they can be applied using widely available statistical software.
Author: G. Elliott
Publisher: Elsevier
ISBN: 0444513957
Category : Business & Economics
Languages : en
Pages : 1071
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Book Description
Section headings in this handbook include: 'Forecasting Methodology; 'Forecasting Models'; 'Forecasting with Different Data Structures'; and 'Applications of Forecasting Methods.'.
Author: Ram C. Rao
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 34
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Author: Michael R. Baye
Publisher: Elsevier
ISBN: 0762308230
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. [Resumen de editor].
Author: Douglas Bowman
Publisher: Now Publishers Inc
ISBN: 1601983549
Category : Business & Economics
Languages : en
Pages : 89
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Book Description
Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketing mix models falling under four broad areas: - "New" or under-studied inputs and/or "richer" measures of inputs constructs. - Explicitly accounting for the process linking inputs to outputs - "New" or under-studied dependent variables - Under-studied or emerging contexts. Each section covers three broad areas related to marketing mix models - data issues and requirements, methodologies (i.e., traditional econometrics; Bayesian methods; structural models), and substantive findings. As quantitative information about markets and marketing actions has become widely available, modern marketing is presented with both a challenge and an opportunity: how to analyze this information accurately and efficiently, and how to use it to enhance marketing productivity. Market Response and Marketing Mix Models describes the tools needed for achieving these objectives.
Author: Vasudevan Sundararajan
Publisher: Blue Rose Publishers
ISBN: 9358191147
Category : Education
Languages : en
Pages : 375
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Book Description
Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year. These longitudinal models can be useful to marketing managers to make many informed and important decisions for optimal allocation of resources to marketing mix variables. In particular, we cover three major applications of these principles adhering to Advertising tracking monitors, Brand Equity monitors, and sales promotion monitors. We introduce the reader to the basic principles and theory of econometrics in model building for analyzing sales and market share variables about marketing spending. Different functional forms are discussed in the book. And the readers are encouraged to use these functional forms to model the three monitors mentioned above. This book is targeted towards second-year MBA students and marketing/brand managers in companies to derive insights about the markets and competitors. This is followed up with different tools for forecasting companies' sales and market share. This book is useful for managers in durables and fast-moving consumer goods industries. This book addresses the need for when and where to make insights about marketing mix variables through econometric models. The author has 32 years of industry experience and is an expert in marketing models. The author has a Ph.D. in marketing from Purdue University. The book elucidates these theories without using complicated mathematical equations in simple-to-understand verbal models of complicated equations.
Author: Arnold C. Cooper
Publisher:
ISBN:
Category :
Languages : en
Pages : 68
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Book Description
Author: P. K. Kannan
Publisher:
ISBN:
Category : Brand choice
Languages : en
Pages : 68
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Book Description
Author: M. Murat Köksalan
Publisher:
ISBN:
Category :
Languages : en
Pages : 50
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Book Description
