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Author: Daniel Gary McDonald
Publisher:
ISBN:
Category : Television programs
Languages : en
Pages : 306
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Book Description
Author: Daniel Gary McDonald
Publisher:
ISBN:
Category : Television programs
Languages : en
Pages : 306
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 370
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Book Description
Author: Silvia Knobloch-Westerwick
Publisher: Routledge
ISBN: 1317675142
Category : Language Arts & Disciplines
Languages : en
Pages : 465
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Book Description
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
Author: John P. Murray
Publisher:
ISBN:
Category : Television and children
Languages : en
Pages : 164
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Book Description
Author: James Webster
Publisher: Routledge
ISBN: 1136685944
Category : Language Arts & Disciplines
Languages : en
Pages : 175
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Book Description
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.
Author: Denise D Bielby
Publisher: NYU Press
ISBN: 0814786340
Category : Performing Arts
Languages : en
Pages : 277
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Book Description
A reporter for the Los Angeles Times once noted that “I Love Lucy is said to be on the air somewhere in the world 24 hours a day.” That Lucy’s madcap antics can be watched anywhere at any time is thanks to television syndication, a booming global marketplace that imports and exports TV shows. Programs from different countries are packaged, bought, and sold all over the world, under the watch of an industry that is extraordinarily lucrative for major studios and production companies. In Global TV, Denise D. Bielb and C. Lee Harrington seek to understand the machinery of this marketplace, its origins and history, its inner workings, and its product management. In so doing, they are led to explore the cultural significance of this global trade, and to ask how it is so remarkably successful despite the inherent cultural differences between shows and local audiences. How do culture-specific genres like American soap operas and Latin telenovelas so easily cross borders and adapt to new cultural surroundings? Why is The Nanny, whose gum-chewing star is from Queens, New York, a smash in Italy? Importantly, Bielby and Harrington also ask which kinds of shows fail. What is lost in translation? Considering such factors as censorship and other such state-specific policies, what are the inevitable constraints of crossing over? Highly experienced in the field, Bielby and Harrington provide a unique and richly textured look at global television through a cultural lens, one that has an undeniable and complex effect on what shows succeed and which do not on an international scale.
Author: Tilo Hartmann
Publisher: Routledge
ISBN: 1135925070
Category : History
Languages : en
Pages : 321
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Book Description
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
Author: Jerry L. Salvaggio
Publisher: Taylor & Francis
ISBN: 1003820344
Category : Performing Arts
Languages : en
Pages : 349
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Book Description
Media Use in the Information Age (1989) analyses new technologies, their impact on mass communications, and their effects on the users of these new systems. It looks at technologies such as videotex, and their successes and failures around the world, and examines the early adoptions of technologies such as home computers.
Author: Dolf Zillmann
Publisher: Routledge
ISBN: 1136560327
Category : Language Arts & Disciplines
Languages : en
Pages : 258
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Book Description
First published in 1985. Research into what is usually referred to as mass communication has concentrated on the societal impact of the media. The ways in which these media influence people and affect their behavior have been at issue. For the most part, undesirable effects were pondered and documented. Only a few desirable effects received similar attention and scrutiny. The research preoccupation with impact has been so pronounced that, comparatively speaking, next to no attention has been paid to questions such as why people enjoy whatever they elect to watch or hear, and more fundamentally, why they elect to watch or hear, in the first place, whatever it is that they elect to watch or hear. Without a symposium on research into selective exposure to informative and entertaining messages nor a publication that brought together the recent research in this area, this volume was put together in an effort to end this dilemma and to put selective-exposure research on the map as a significant research venture.
Author: Sharon L. Nichols
Publisher: Routledge
ISBN: 1135615950
Category : Education
Languages : en
Pages : 313
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Book Description
The media's presentation suggests that American teenage culture today is the most violent, sexual, and amoral youth culture in history. In this book, Nichols and Good deconstruct the negative images held by large numbers of adults. Recognizing that many teenagers are left by adults to socialize themselves and the consequences of this "careless indifference," the authors' goal is to influence a more positive view leading to stronger social policies and better services, resources, and programs to meet the needs of America's youth. Unique features of America's Teenagers--Myths and Realities: Media Images, Schooling, and the Social Costs of Careless Indifference include: *powerful analytic lenses used to revisit typical depictions of youth; *a wealth of information brought to bear on understanding teenagers' behavior; and *consideration of a broad range of adolescent behaviors across critical socializing settings. The book begins with a discussion of the continuing myth of adolescence--how and why youth are devalued, and an overview of current beliefs about youth drawn from two 1990s Public Agenda Polls. This is followed by chapters on youth and the media, and the pressures that youth face in various dimensions of their lives. Topics include youth violence; the sex lives of teenagers; tobacco, alcohol, drugs, and teens; healthy living and decision making; working teens; and youth and education. The concluding chapter pulls together themes generated throughout the book and provides examples of policies that would underscore the value of viewing youth as a social investment. General guidelines are provided for teachers, parents, policymakers, and citizens to facilitate responding to youth in meaningful, proactive ways that improve the quality of life for teenagers and the broader society.
