Author: Anna Lena Hallmann
Publisher: GRIN Verlag
ISBN: 3656521557
Category : Business & Economics
Languages : en
Pages : 48
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Book Description
Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,1, Berlin School of Economics and Law, language: English, abstract: With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of theoretical and empirical research is therefore complemented by the collection of primary data – drawn from qualitative interviews with children and their parents. As means of implications for practice, the author drafts an organisational concept for the responsible use and creation of children’s food advertising.
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309097134
Category : Medical
Languages : en
Pages : 537
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Book Description
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309133408
Category : Medical
Languages : en
Pages : 435
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Book Description
Children's health has made tremendous strides over the past century. In general, life expectancy has increased by more than thirty years since 1900 and much of this improvement is due to the reduction of infant and early childhood mortality. Given this trajectory toward a healthier childhood, we begin the 21st-century with a shocking developmentâ€"an epidemic of obesity in children and youth. The increased number of obese children throughout the U.S. during the past 25 years has led policymakers to rank it as one of the most critical public health threats of the 21st-century. Preventing Childhood Obesity provides a broad-based examination of the nature, extent, and consequences of obesity in U.S. children and youth, including the social, environmental, medical, and dietary factors responsible for its increased prevalence. The book also offers a prevention-oriented action plan that identifies the most promising array of short-term and longer-term interventions, as well as recommendations for the roles and responsibilities of numerous stakeholders in various sectors of society to reduce its future occurrence. Preventing Childhood Obesity explores the underlying causes of this serious health problem and the actions needed to initiate, support, and sustain the societal and lifestyle changes that can reverse the trend among our children and youth.
Author: Barrie Gunter
Publisher: Routledge
ISBN: 1135626308
Category : Language Arts & Disciplines
Languages : en
Pages : 346
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Book Description
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author: Corinna Hawkes
Publisher:
ISBN:
Category : Children
Languages : en
Pages : 75
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Book Description
This report is a review of the global regulatory environment that surrounds the marketing of food (including non-alcoholic beverages) to children. It covers regulation of television advertising, in-school marketing, sponsorship, product placement, Internet marketing, sales promotions, and United Nations codes applicable to the regulation of marketing to children. The report concludes with a summary of key issues, knowledge gaps, and questions to guide future research and policy development.
Author: Rafel Ravina
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN: 9783034336284
Category : Conduct of life
Languages : en
Pages : 0
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Book Description
The mystery of happiness has occupied human beings from ancient times until the present day. In this regard, the group of researchers from six countries present their fourth joint work in this new book titled »Happiness Management: A Lighthouse for Social Wellbeing, Creativity and Sustainability«.
Author: Sue Dibb
Publisher:
ISBN: 9780952438830
Category : Advertising
Languages : en
Pages : 57
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Book Description
Author: Council on Children, Media, and Merchandising
Publisher:
ISBN:
Category : Children
Languages : en
Pages : 96
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Book Description
Author: Arzu Sener
Publisher: Nova Novinka
ISBN:
Category : Business & Economics
Languages : en
Pages : 74
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Book Description
In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.
Author: M. Carole Macklin
Publisher: SAGE
ISBN: 9780761912859
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.
