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Author: Robert L. Hilliard
Publisher: Wadsworth Publishing Company
ISBN: 9781424069118
Category : Online authorship
Languages : en
Pages : 544
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Book Description
This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
Author: Robert L. Hilliard
Publisher: Wadsworth Publishing Company
ISBN: 9781424069118
Category : Online authorship
Languages : en
Pages : 544
Get Book Here
Book Description
This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
Author: Stuart Hyde
Publisher: Routledge
ISBN: 1351547038
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
The digital revolution has significantly changed broadcast technology. The 12th edition of Television and Radio Announcing reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models. The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts. The 12th edition addresses the realities of students who live in this new era. Learning GoalsUpon completing this book, readers will be able to: Develop essential announcing skills Understand new trends in the field
Author: Jack Gould
Publisher:
ISBN:
Category : Radio
Languages : en
Pages : 143
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Book Description
Explains some of the basic scientific principles of radio and television and presents some simple experiments to demonstrate them.
Author: Lynne Gross
Publisher: Taylor & Francis
ISBN: 1136068856
Category : Performing Arts
Languages : en
Pages : 345
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Book Description
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
Author: Pete Fornatale
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 248
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Book Description
A history of modern radio shows why radio survived the advent of television, covers radio advertising, programming, technology, and news, and discusses radio pioneers, noncommercial radio, and government deregulation--Google Books.
Author: Ralph Engelman
Publisher: SAGE Publications
ISBN: 1506339689
Category : Language Arts & Disciplines
Languages : en
Pages : 355
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Book Description
Ralph Engelman′s history of the growth of public radio and television in America is timely, compelling, and instructive. Very useful for citizens who take seriously the need for public use of the public airwaves, which we need to remember, the people own but do not control. --Ralph Nader, Director, The Center for the Study of Responsive Law "There is no cynicism or stridency in Ralph Engelman′s definitive history of public broadcasting′s failure to fulfill its promise, only documentation of the immense problems endemic to government and corporate sponsored mass media. For models of hope, this volume acknowledges the civic discourse that has thrived in the margins of public broadcasting--in the independent community and in the homespun programming of the public access movement." --Dee Dee Halleck, Cofounder, Paper Tiger Television & Deep Dish TV "Public Radio and Television in America by Ralph Engelman effectively navigates the complex, controversial, and often maddening history of public broadcasting as a political and cultural force. Always more important than its audience size in America, public broadcasting′s promise and problems, as well as its heroes and villains, are treated effectively and well in this solid and critical analysis. The book is compact, yet sufficiently substantive and blessedly well written and well documented." --Everette E. Dennis, Executive Director, Freedom Forum Media Studies Center, editor, Media Studies Journal "Ralph Engelman′s Public Radio and Television in America is a chilling description of how noncommercial broadcasting is the tragic victim of conservative corporate politics that have spent most of this century trying to cripple and kill it." --Ben H. Bagdikian, former Dean, Graduate School of Journalism at the University of California,
Author: F. Leslie Smith
Publisher: Routledge
ISBN: 9781138978348
Category :
Languages : en
Pages : 760
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Book Description
This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter into logical chapter divisions that can be assigned in the order appropriate for specific course students. Each chapter stands by itself, but the book is also an integrated whole. It is easy to understand at first reading, by beginning radio-television majors or nonmajor elective students alike. To give readers a complete picture of the field, subjects such as ethics, careers, and rivals to U.S. commercial radio and television are included.
Author: Andrew Boyd
Publisher: CRC Press
ISBN: 1136025863
Category : Language Arts & Disciplines
Languages : en
Pages : 401
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Book Description
This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more!
Author: Lawrence Wilson Lichty
Publisher: New York : Hastings House Publishers
ISBN:
Category : Performing Arts
Languages : en
Pages : 760
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Book Description
Author: Janet Trewin
Publisher: Taylor & Francis
ISBN: 1136024093
Category : Language Arts & Disciplines
Languages : en
Pages : 263
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Book Description
Aspiring radio and TV presenters will benefit from the informative and entertaining guidance provided by accomplished presenter, Janet Trewin. Presenting on TV and Radio is packed with illustrations, practical exercises and insider tips for improving your presentation skills and breaking into this competitive industry. Based on the principle that all successful presentation on TV and radio is dependent on uniform skills applicable to both mediums, the book begins by explaining basics such as appearance, authority, body language, diction, scriptwriting, deadlines, technology and working with a co-presenter. Valuable insights into key employment issues such as sexism, ageism, racism and disability are also offered. The different requirements of TV and radio presentation are then examined, focusing on each specialist area in detail and with tips from professionals in the business. These include: presenting news in the studio as an anchor and as a reporter on the road; current affairs and features involving live and recorded material; DJ'ing; light entertainment (e.g. game shows and personality programmes); sports presentation; children's programmes; foreign broadcasters and those broadcasting to worldwide audiences.
