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Author: Paul K. Longmore
Publisher: Oxford University Press
ISBN: 0190262079
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Marshaling two decades' worth of painstaking research, Paul Longmore's book provides the first cultural history of the telethon, charting its rise and profiling the key figures--philanthropists, politicians, celebrities, corporate sponsors, and recipients--involved.
Author: Paul K. Longmore
Publisher: Oxford University Press
ISBN: 0190262079
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Marshaling two decades' worth of painstaking research, Paul Longmore's book provides the first cultural history of the telethon, charting its rise and profiling the key figures--philanthropists, politicians, celebrities, corporate sponsors, and recipients--involved.
Author: Carolyn Farb
Publisher: Emmis Books
ISBN: 9781578601806
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Carolyn Farb is the quintessential fundraiser who truly knows how to put together amazing events that raise money for good causes. She believes you don't have to spend money to raise money: practicing her zero-budget philosophy.
Author: David T. Mitchell
Publisher: University of Michigan Press
ISBN: 9780472066599
Category : Literary Criticism
Languages : en
Pages : 322
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Book Description
Groundbreaking perspectives on disability in culture and the arts that shed light on notions of identity and social marginality
Author: United States. Temporary Commission on Alternative Financing for Public Telecommunications
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 270
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Book Description
Author: United States. Temporary Commission on Alternative Financing for Public Telecommunications
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 384
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Book Description
Author: Philip A. Klinkner
Publisher: Yale University Press
ISBN: 9780300060089
Category : Political Science
Languages : en
Pages : 300
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Book Description
This text examines how the American Democratic and Republican parties have responded to presidential election defeats between 1956 to 1993. Drawing on party documents, interviews with party officials and contemporary accounts, it provides case studies of opposition party politics.
Author: Horace Newcomb
Publisher: Routledge
ISBN: 1135194793
Category : Language Arts & Disciplines
Languages : en
Pages : 2732
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Book Description
The Encyclopedia of Television, second edtion is the first major reference work to provide description, history, analysis, and information on more than 1100 subjects related to television in its international context. For a full list of entries, contributors, and more, visit the Encyclo pedia of Television, 2nd edition website.
Author: Roger Bennett
Publisher: Routledge
ISBN: 1351055089
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising. Chapters within the book cover, inter alia: criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions ‘why people donate’ and ‘what characteristics describe the "giving type"’? ‘theories of giving’ and of donor retention, including foundational research relating to nonprofit relationship marketing; charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.
Author: Timothy J. Patterson
Publisher: Taylor & Francis
ISBN: 1000837971
Category : Education
Languages : en
Pages : 160
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Book Description
Pedagogy of Global Events explores a relatively new phenomenon of cultural events—concerts, media experiences, and film series—designed to bring attention to global problems and spark action. This case-based analysis addresses a range of events to consider questions about what it means to educate the wider public about significant global challenges, the meaning and limits of these efforts, and how media refracts these experiences. The analyses are informed by data collected from organizers of special events, participants in attendance, those viewing online or after-the-fact through media representations, as well as through a careful analysis of web artifacts created by and in response to the events. By offering rare empirical analyses of global events, this book is valuable reading for organizers and attendees alike.
Author: Gary L Albrecht
Publisher: SAGE
ISBN: 0761925651
Category : Medical
Languages : en
Pages : 2937
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Book Description
Presents current knowledge of and experience with disability across a wide variety of places, conditions, and cultures to both the general reader and the specialist.
