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Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
Get Book Here
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author:
Publisher: Food & Agriculture Org.
ISBN: 9251387451
Category :
Languages : en
Pages : 159
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Book Description
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466615990
Category : Business & Economics
Languages : en
Pages : 1426
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Book Description
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Author: Meier, Andreas
Publisher: IGI Global
ISBN: 1466600969
Category : Computers
Languages : en
Pages : 388
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Book Description
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Author: Carvalho, Luísa Cagica
Publisher: IGI Global
ISBN: 1799841006
Category : Business & Economics
Languages : en
Pages : 455
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Book Description
Currently, most organizations are dependent on IS/ICT in order to support their business strategies. IS/ICT can promote the implementation of strategies and enhancers of optimization of the various aspects of the business. In market enterprises and social organizations, digital economy and ICTs are important tools that can empower social entrepreneurship initiatives to develop, fund, and implement new and innovative solutions to social, cultural, and environmental problems. The Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs is an essential reference source that discusses the digitalization techniques of the modern workforce as well as important tools empowering social entrepreneurship initiatives. Featuring research on topics such as agile business analysis, multicultural workforce, and human resource management, this book is ideally designed for business managers, entrepreneurs, IT consultants, researchers, industry professionals, human resource consultants, academicians, and students.
Author: Cruz-Cunha, Maria Manuela
Publisher: IGI Global
ISBN: 1613501692
Category : Business & Economics
Languages : en
Pages : 1060
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Book Description
Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.
Author: Teodoro Luque Martínez
Publisher: Ediciones Pirámide
ISBN: 8436826191
Category : Business & Economics
Languages : es
Pages : 632
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Book Description
En esta obra se presenta el conjunto de herramientas de análisis de datos utilizadas con más frecuencia en la investigación de mercados y de marketing, tanto en el ámbito profesional como en el académico. La explicación de cada una de las técnicas se expone manteniendo la misma estructura. En primer lugar, se realiza una descripción de los fundamentos de la herramienta para entender su funcionamiento; a continuación, se indica la metodología a seguir para utilizarla, y finalmente se desarrolla y comenta con detalle un ejemplo práctico para facilitar la comprensión tanto del proceso como de la interpretación que se desprende de los resultados.
Author: Alcántara-Pilar, Juan Miguel
Publisher: IGI Global
ISBN: 1466682639
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466629207
Category : Technology & Engineering
Languages : en
Pages : 1940
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Book Description
IT policies are set in place to streamline the preparation and development of information communication technologies in a particular setting. IT Policy and Ethics: Concepts, Methodologies, Tools, and Applications is a comprehensive collection of research on the features of modern organizations in order to advance the understanding of IT standards. This is an essential reference source for researchers, scholars, policymakers, and IT managers as well as organizations interested in carrying out research in IT policies.
Author: Dos Santos, Manuel Alonso
Publisher: IGI Global
ISBN: 1522576185
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
