The Technology Tail

The Technology Tail PDF Author: Julia Cook
Publisher: Boys Town Press
ISBN: 1545743991
Category : Juvenile Fiction
Languages : en
Pages : 34

Get Book Here

Book Description
A cute, creative story about children and their texts, tweets, posts and pics. Don’t be mean and irresponsible! That’s the straight-to-the-point advice “Screen” has for young readers who are active on social media. Whether tapping out messages on their computers, tablets or phones, Screen wants kids to know their words – the kind and the cruel – will follow them for life, creating a digital trail that can't be erased.

The Technology Tail

The Technology Tail PDF Author: Julia Cook
Publisher: Boys Town Press
ISBN: 1545743991
Category : Juvenile Fiction
Languages : en
Pages : 34

Get Book Here

Book Description
A cute, creative story about children and their texts, tweets, posts and pics. Don’t be mean and irresponsible! That’s the straight-to-the-point advice “Screen” has for young readers who are active on social media. Whether tapping out messages on their computers, tablets or phones, Screen wants kids to know their words – the kind and the cruel – will follow them for life, creating a digital trail that can't be erased.

The Long Tail

The Long Tail PDF Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401384633
Category : Business & Economics
Languages : en
Pages : 256

Get Book Here

Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Cell Phoney

Cell Phoney PDF Author: Julia Cook
Publisher: National Center for Youth Issues
ISBN: 1937870928
Category : Juvenile Fiction
Languages : en
Pages : 33

Get Book Here

Book Description
After much anticipation, Joanie Maloney finally gets her very own cell phone! Knowing that owning a cell phone requires responsibility and sound judgment, Joanie's mom requires her to complete a Cell Phone Safety Course. "Mom, it's a phone... it's not a weapon!" Joanie exclaims. Along with Joanie, children will learn the six rules of cell phone usage which are designed not only to keep them safe, but also to keep them from being tempted to hurt others. By knowing the rules, children can become masters of their cell phones and avoid becoming a "Cell Phoney!"

Winter's Tail

Winter's Tail PDF Author: Juliana Hatkoff
Publisher: Scholastic Inc.
ISBN: 0545348307
Category : Juvenile Nonfiction
Languages : en
Pages : 43

Get Book Here

Book Description
Describes the rescue and rehabilitation of a young Atlantic bottlenose dolphin, named Winter, who received an artificial tail after being badly injured when caught in a crab trap.

Smarter Than You Think

Smarter Than You Think PDF Author: Clive Thompson
Publisher: Penguin
ISBN: 1101638710
Category : Technology & Engineering
Languages : en
Pages : 294

Get Book Here

Book Description
A revelatory and timely look at how technology boosts our cognitive abilities—making us smarter, more productive, and more creative than ever It’s undeniable—technology is changing the way we think. But is it for the better? Amid a chorus of doomsayers, Clive Thompson delivers a resounding “yes.” In Smarter Than You Think, Thompson shows that every technological innovation—from the written word to the printing press to the telegraph—has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But, as in the past, we adapt—learning to use the new and retaining what is good of the old. Smarter Than You Think embraces and extols this transformation, presenting an exciting vision of the present and the future.

Why Engineers Need to Grow a Long Tail

Why Engineers Need to Grow a Long Tail PDF Author: William Hammack
Publisher: Bill Hammack
ISBN: 0983966125
Category : Science
Languages : en
Pages : 68

Get Book Here

Book Description
Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user-generated era. Readers will grasp the mindset of new media; an understanding that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public to understand what engineers do and why engineering is important; but perhaps most importantly it gives engineers the foundation for reaching the next generation of innovative engineers.

Race After Technology

Race After Technology PDF Author: Ruha Benjamin
Publisher: John Wiley & Sons
ISBN: 1509526439
Category : Social Science
Languages : en
Pages : 172

Get Book Here

Book Description
From everyday apps to complex algorithms, Ruha Benjamin cuts through tech-industry hype to understand how emerging technologies can reinforce White supremacy and deepen social inequity. Benjamin argues that automation, far from being a sinister story of racist programmers scheming on the dark web, has the potential to hide, speed up, and deepen discrimination while appearing neutral and even benevolent when compared to the racism of a previous era. Presenting the concept of the “New Jim Code,” she shows how a range of discriminatory designs encode inequity by explicitly amplifying racial hierarchies; by ignoring but thereby replicating social divisions; or by aiming to fix racial bias but ultimately doing quite the opposite. Moreover, she makes a compelling case for race itself as a kind of technology, designed to stratify and sanctify social injustice in the architecture of everyday life. This illuminating guide provides conceptual tools for decoding tech promises with sociologically informed skepticism. In doing so, it challenges us to question not only the technologies we are sold but also the ones we ourselves manufacture. Visit the book's free Discussion Guide here.

What If You Had Animal Hair?

What If You Had Animal Hair? PDF Author: Sandra Markle
Publisher: Scholastic Inc.
ISBN: 0545638240
Category : Juvenile Nonfiction
Languages : en
Pages : 36

Get Book Here

Book Description
If you could have any animal's hair, whose would you choose? If you had a polar bear's double coat, you would never have to wear a hat when playing in the snow. If you had reindeer hair, it could help you stay afloat in water. And if you had a porcupine's hair, no bully would ever bother you again! WHAT IF YOU HAD ANIMAL HAIR? is a follow-up to the adorable WHAT IF YOU HAD ANIMAL TEETH? Each spread will feature a photographic image of the animal and its hair on the left and an illustration of a child with that animal's hair on the right. As in ANIMAL TEETH, the illustrations will be humorous and will accompany informative text.

If You Give a Mouse an iPhone

If You Give a Mouse an iPhone PDF Author: Ann Droyd
Publisher: Penguin
ISBN: 0399169261
Category : Humor
Languages : en
Pages : 42

Get Book Here

Book Description
The perfect gift for parents everywhere, from the New York Times bestselling author of Goodnight iPad. The parody of If You Give a Mouse a Cookie that every parent will relate to. If you give in to temptation and give a bored little mouse your iPhone, even for ten minutes, he’s probably going to beam to some faraway place beyond time, space, and the sound of your pleading voice. And if he’s that far gone, he won’t have any idea what’s going on around him, and he might end up missing out on all the real fun. From the New York Times-bestselling author of Goodnight iPad comes a delightful new commentary on the perils of our tech-obsessed lives and a fully charged romp for readers of all ages.

The Loop

The Loop PDF Author: Jacob Ward
Publisher: Hachette UK
ISBN: 0316487228
Category : Computers
Languages : en
Pages : 292

Get Book Here

Book Description
This eye-opening narrative journey into the rapidly changing world of artificial intelligence reveals the dangerous ways AI is exploiting the unconscious habits of our minds, and the real threat it poses to humanity: "The best book I have ever read about AI" (New York Times bestselling author Roger McNamee). Artificial intelligence is going to change the world as we know it. But the real danger isn't some robot that's going to enslave us: It's our own brain. Our brains are constantly making decisions using shortcuts, biases, and hidden processes—and we're using those same techniques to create technology that makes choices for us. In The Loop, award-winning science journalist Jacob Ward reveals how we are poised to build all of our worst instincts into our AIs, creating a narrow loop where each generation has fewer, predetermined, and even dangerous choices. Taking us on a world tour of the ongoing, real-world experiment of artificial intelligence, The Loop illuminates the dangers of writing dangerous human habits into our machines. From a biometric surveillance state in India that tracks the movements of over a billion people, to a social media control system in China that punishes deviant friendships, to the risky multiple-choice simplicity of automated military action, Ward travels the world speaking with top experts confronting the perils of their research. Each stop reveals how the most obvious patterns in our behavior—patterns an algorithm will use to make decisions about what's best for us—are not the ones we want to perpetuate. Just as politics, marketing, and finance have all exploited the weaknesses of our human programming, artificial intelligence is poised to use the patterns of our lives to manipulate us. The Loop is call to look at ourselves more clearly—our most creative ideas, our most destructive impulses, the ways we help and hurt one another-so we can put only the best parts of ourselves into the thinking machines we create.