Author: Satish Nambisan
Publisher: MIT Press
ISBN: 0262367556
Category : Business & Economics
Languages : en
Pages : 262
Book Description
How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.
The Digital Multinational
Author: Satish Nambisan
Publisher: MIT Press
ISBN: 0262367556
Category : Business & Economics
Languages : en
Pages : 262
Book Description
How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.
Publisher: MIT Press
ISBN: 0262367556
Category : Business & Economics
Languages : en
Pages : 262
Book Description
How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.
Multinational Corporations, Technology and Employment
Author: Edward K.Y. Chen
Publisher: Springer
ISBN: 1349061069
Category : Business & Economics
Languages : en
Pages : 261
Book Description
Publisher: Springer
ISBN: 1349061069
Category : Business & Economics
Languages : en
Pages : 261
Book Description
Technology and the Multinationals
Author: Jack Baranson
Publisher: Lexington, Mass. ; Toronto : Lexington Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
Book Description
Publisher: Lexington, Mass. ; Toronto : Lexington Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
Book Description
Technology and Global Industry
Author: Harvey Brooks
Publisher: National Academies Press
ISBN: 0309037360
Category : Political Science
Languages : en
Pages : 281
Book Description
Publisher: National Academies Press
ISBN: 0309037360
Category : Political Science
Languages : en
Pages : 281
Book Description
Multinationals, Technology & Competitiveness (RLE International Business)
Author: John H Dunning
Publisher: Routledge
ISBN: 1135124205
Category : Business & Economics
Languages : en
Pages : 306
Book Description
This book explores some aspects of the interface between technology, competitiveness and the role of multinational enterprises in the world economy. This group of essays stresses the role of asset creation and usage, rather than reliance on natural factor endowments as a basis for national competitiveness and examines the role of multinational enterprises as vehicles for technological transfer, and the efficient co-ordination of economic activity across national boundaries.
Publisher: Routledge
ISBN: 1135124205
Category : Business & Economics
Languages : en
Pages : 306
Book Description
This book explores some aspects of the interface between technology, competitiveness and the role of multinational enterprises in the world economy. This group of essays stresses the role of asset creation and usage, rather than reliance on natural factor endowments as a basis for national competitiveness and examines the role of multinational enterprises as vehicles for technological transfer, and the efficient co-ordination of economic activity across national boundaries.
Technology and the Multinationals
Author: Jack Baranson
Publisher:
ISBN:
Category :
Languages : en
Pages : 170
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 170
Book Description
Technology Transfer by Multinationals
Author: Hans Wolfgang Singer
Publisher:
ISBN:
Category : International business enterprises
Languages : en
Pages : 556
Book Description
Contributed articles.
Publisher:
ISBN:
Category : International business enterprises
Languages : en
Pages : 556
Book Description
Contributed articles.
Technology and Third World Multinationals
Author: Louis T. Wells
Publisher:
ISBN:
Category : Appropriate technology
Languages : en
Pages : 44
Book Description
Publisher:
ISBN:
Category : Appropriate technology
Languages : en
Pages : 44
Book Description
Technology Transfer by Multinationals
Author: Hans Wolfgang Singer
Publisher:
ISBN:
Category : International business enterprises
Languages : en
Pages : 418
Book Description
Contributed articles.
Publisher:
ISBN:
Category : International business enterprises
Languages : en
Pages : 418
Book Description
Contributed articles.
Multinationals, Technology and Exports
Author: Sanjaya Lall
Publisher: Springer
ISBN: 1349179523
Category : Business & Economics
Languages : en
Pages : 308
Book Description
Publisher: Springer
ISBN: 1349179523
Category : Business & Economics
Languages : en
Pages : 308
Book Description