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Author: Chuck Pettis
Publisher: iUniverse
ISBN: 0595189938
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a century everybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokia very few people know the secrets of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names. While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success. Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who don't grasp the meaning and value of the brand assets can only hope their competitors are equally naïve. Roy E. Verley, Director, Corporate Communications, Hewlett-Packard Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands. Larry Light, President & CEO, Arcature Corporation
Author: Chuck Pettis
Publisher: iUniverse
ISBN: 0595189938
Category : Business & Economics
Languages : en
Pages : 246
Get Book Here
Book Description
In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a century everybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokia very few people know the secrets of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names. While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success. Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who don't grasp the meaning and value of the brand assets can only hope their competitors are equally naïve. Roy E. Verley, Director, Corporate Communications, Hewlett-Packard Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands. Larry Light, President & CEO, Arcature Corporation
Author: Chuck Pettis
Publisher: iUniverse
ISBN: 9781462099573
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names. While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success. Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who dont grasp the meaning and value of the brand assets can only hope their competitors are equally nave. Roy E. Verley, Director, Corporate Communications, Hewlett-Packard Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands. Larry Light, President & CEO, Arcature Corporation
Author: Fred Y. Phillips
Publisher: Springer Science & Business Media
ISBN: 3662085003
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.
Author: Richard Stivers
Publisher: A&C Black
ISBN: 9780826413673
Category : Social Science
Languages : en
Pages : 260
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Book Description
What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophisticated among us are troubled and fascinated by their allure? The secret, according to Richard Stivers, in this brilliant new book, lies in the curious relationship between technology and magic. Stivers argues the two are now related to one another in such a way that each has taken on important characteristics of the other. His contention is that our expectations for technology have become magical to the point that they have generated a multitude of imitation technologies that function as magical practices. These imitation technologies flourish in the fields of psychology, management administration, and the mass media, and their paramount purpose in human adjustment and control. Advertising and television programs, in particular, contain the key magical rituals of our civilization.In a fascinating analysis of television programming, Stivers shows how various genres--news, sports, game shows, soap operas, sitcoms, etc.--have their distinct mythological symbols. Through dramatized information, they symbolically connect consumer goods and services to desired outcomes--the utopian goals of success, happiness, and health--thus enveloping technology, both real and imitation, in a magical cocoon.
Author: Yiu H. Hui
Publisher: CRC Press
ISBN: 0849398487
Category : Business & Economics
Languages : en
Pages : 900
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Book Description
Author:
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Category : Advertising
Languages : en
Pages : 468
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Book Description
Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.
Author:
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Category : Advertising
Languages : en
Pages : 244
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Book Description
Author:
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Category : Industrial management
Languages : en
Pages : 800
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Book Description
Seeks to improve communication between managers and professionals in OR/MS.
Author: Justin D. Wartell
Publisher:
ISBN:
Category :
Languages : en
Pages : 110
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Book Description
Author: Dundar F. Kocaoglu
Publisher: Portland State University Engineering Management Program
ISBN:
Category : Business & Economics
Languages : en
Pages : 1066
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Book Description
