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Author: Roggie Clark
Publisher: Bounce Rank
ISBN:
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
Unlock the Secrets to Technical SEO Mastery with "The Technical SEO Handbook"! Are you a website owner, marketer, or digital enthusiast looking to boost your online visibility and outshine your competitors? Do you find yourself constantly perplexed by the intricate world of Technical SEO? Look no further, because this comprehensive guide is your roadmap to becoming a Technical SEO expert. In "The Technical SEO Handbook," we demystify the often perplexing landscape of Technical SEO and equip you with the knowledge and skills needed to perform professional audits and rectify common technical SEO issues. From optimizing website performance to enhancing crawlability and ensuring that search engines understand and rank your content, this book covers it all. Inside these pages, you will learn: 1. The Fundamentals of Technical SEO: Lay a solid foundation by understanding the core concepts of Technical SEO, from robots.txt and sitemaps to indexing and canonicalization. 2. In-Depth Website Auditing: Learn how to assess your website's health and pinpoint issues that may be holding you back from higher search engine rankings. 3. Common Technical SEO Problems: Identify and resolve issues such as broken links, duplicate content, and poor mobile-friendliness that can negatively impact your site's performance. 4. Speed Optimization: Discover techniques to speed up your website, improve user experience, and ensure that your site meets search engine speed standards. 5. Schema Markup and Structured Data: Learn how to implement structured data effectively to provide search engines with a deeper understanding of your content, resulting in rich snippets and increased visibility. 6. Mobile Optimization: Navigate the complex world of mobile optimization and make your website responsive and mobile-friendly, catering to the ever-growing mobile audience. 7. Technical SEO Tools and Resources: Discover a range of valuable tools and resources to streamline your technical SEO efforts. With "The Technical SEO Handbook" in your arsenal, you'll not only understand the nuances of technical SEO, but you'll also be equipped to tackle the most common issues that hinder your website's performance. Don't let your competitors steal the spotlight - gain the knowledge and confidence you need to boost your online presence and drive more organic traffic. Take control of your website's destiny and embark on a journey towards SEO excellence. Whether you're a novice or a seasoned professional, this book is your key to conquering the realm of Technical SEO. Get your copy today and start optimizing your way to the top of the search results! Meet the author: Roggie Clark Roggie (Raj) Clark, is an 8-year SEO professional and owner of the SEO agency; Bounce Rank. Prior to joining the SEO industry, Raj was a web developer and school teacher. It was through creating his own websites, and wanting a career change from teaching, that Raj stumbled across the world of SEO. Since joining the field nearly a decade ago, Raj has worked on a wide range of campaigns, from eCommerce to B2B, to Healthcare, for enterprise companies and marketing agencies in the United States. He is regarded as an expert, and guru by his colleagues, and the SEO industry. Raj currently lives in Maryland with his sister and niece.
Author: Roggie Clark
Publisher: Bounce Rank
ISBN:
Category : Business & Economics
Languages : en
Pages : 133
Get Book Here
Book Description
Unlock the Secrets to Technical SEO Mastery with "The Technical SEO Handbook"! Are you a website owner, marketer, or digital enthusiast looking to boost your online visibility and outshine your competitors? Do you find yourself constantly perplexed by the intricate world of Technical SEO? Look no further, because this comprehensive guide is your roadmap to becoming a Technical SEO expert. In "The Technical SEO Handbook," we demystify the often perplexing landscape of Technical SEO and equip you with the knowledge and skills needed to perform professional audits and rectify common technical SEO issues. From optimizing website performance to enhancing crawlability and ensuring that search engines understand and rank your content, this book covers it all. Inside these pages, you will learn: 1. The Fundamentals of Technical SEO: Lay a solid foundation by understanding the core concepts of Technical SEO, from robots.txt and sitemaps to indexing and canonicalization. 2. In-Depth Website Auditing: Learn how to assess your website's health and pinpoint issues that may be holding you back from higher search engine rankings. 3. Common Technical SEO Problems: Identify and resolve issues such as broken links, duplicate content, and poor mobile-friendliness that can negatively impact your site's performance. 4. Speed Optimization: Discover techniques to speed up your website, improve user experience, and ensure that your site meets search engine speed standards. 5. Schema Markup and Structured Data: Learn how to implement structured data effectively to provide search engines with a deeper understanding of your content, resulting in rich snippets and increased visibility. 6. Mobile Optimization: Navigate the complex world of mobile optimization and make your website responsive and mobile-friendly, catering to the ever-growing mobile audience. 7. Technical SEO Tools and Resources: Discover a range of valuable tools and resources to streamline your technical SEO efforts. With "The Technical SEO Handbook" in your arsenal, you'll not only understand the nuances of technical SEO, but you'll also be equipped to tackle the most common issues that hinder your website's performance. Don't let your competitors steal the spotlight - gain the knowledge and confidence you need to boost your online presence and drive more organic traffic. Take control of your website's destiny and embark on a journey towards SEO excellence. Whether you're a novice or a seasoned professional, this book is your key to conquering the realm of Technical SEO. Get your copy today and start optimizing your way to the top of the search results! Meet the author: Roggie Clark Roggie (Raj) Clark, is an 8-year SEO professional and owner of the SEO agency; Bounce Rank. Prior to joining the SEO industry, Raj was a web developer and school teacher. It was through creating his own websites, and wanting a career change from teaching, that Raj stumbled across the world of SEO. Since joining the field nearly a decade ago, Raj has worked on a wide range of campaigns, from eCommerce to B2B, to Healthcare, for enterprise companies and marketing agencies in the United States. He is regarded as an expert, and guru by his colleagues, and the SEO industry. Raj currently lives in Maryland with his sister and niece.
Author: Cristian Darie
Publisher: John Wiley & Sons
ISBN: 0470168900
Category : Computers
Languages : en
Pages : 387
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Book Description
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
Author: Matthew Edgar
Publisher:
ISBN: 9780692828069
Category : Web sites
Languages : en
Pages : 230
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Book Description
Making your website a success isn't as difficult as you may at first think. By making simple changes-one step at a time-you can create a website that attracts visitors, fosters engagement, and drives results. In Elements of a Successful Website, consultant, developer, and technical-marketing specialist Matthew Edgar gives you an accessible and actionable approach to improving your website. Working off the principle that the key to a successful website is to keep evolving, Edgar provides you with five simple yet effective themes that even a small business can apply. However, unlike other books of its type, Elements of a Successful Website doesn't claim to have a miracle, one-size-fits-all solution. Instead, Edgar recognizes that each website is unique and encourages you to make the changes that resonate with your brand, letting the guidelines lead the way. Ultimately, improving a website that achieves your goals is as easy as being open to making and testing small changes. Just adjust one element, note what works (and what doesn't), and keep improving until you see the desired results.
Author: Bruce Clay
Publisher: John Wiley & Sons
ISBN: 0470495383
Category : Business & Economics
Languages : en
Pages : 771
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Book Description
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
Author: Ali Husayni
Publisher: Millionairium
ISBN: 099078200X
Category : Business & Economics
Languages : en
Pages : 126
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Book Description
From humble beginnings to absolutely “killing it” in the field of SEO, Ali Husayni has managed to create the ultimate book for search engine optimization practitioners. An expert marketer, conversion rate optimization specialist, teacher, speaker, and author, Ali has worked with business owners in a myriad of industries to achieve their business goals. In this book, Ali offers the very steps his SEO team at Millionairium utilizes daily to help business owners achieve higher Google Rankings, more prominent online reputations, and an influx of legitimate leads using the power of Google SEO. Why would he give away all his secrets? Ali doesn’t want you to make the same mistakes he made. His trials and the lessons he learned become your benefit in this detailed and yet simple-to-understand new book. You won’t find any Black-Hat SEO here. Only tried, true, and effective techniques that align with Google’s guidelines for helping businesses grow for more profits and higher ROI.
Author: Aravind Shenoy
Publisher: Apress
ISBN: 148421854X
Category : Computers
Languages : en
Pages : 147
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Book Description
Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization. Introducing SEO jumpstarts your knowledge using an easy-to-follow approach – add it to your library today. What You'll Learn Incorporate effective SEO into your workflow Use keywords, link building, and online social media marketing Implement SEO-specific plans and strategies Employ strategies that will result in better website visibility Who This Book Is For Beginners who want a quick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.
Author: Christopher Singleton
Publisher:
ISBN: 9781642551327
Category :
Languages : en
Pages : 138
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Book Description
Super Simple SEO: How to make Google love your website is a book which aims to demystify the whole topic.Written in a friendly, jargon-free way, the book is ideal for website owners who need to get quickly to grips with SEO without spending a fortune on consultants or online courses.
Author: Rebecca Lieb
Publisher: Que Publishing
ISBN: 0768687969
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags
Author: Ebner Tobias
Publisher: Edison Verlag
ISBN: 9783967270044
Category :
Languages : en
Pages : 174
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Book Description
What can I expect from this book? ⭐ Learn how it is possible for websites to rank # 1 on Google. ⭐ Easy step by step instructions to significantly increase your Google ranking Free SEO Audit Learn how to increase the visibility of your company & to gain new leads Understand how Google Ranking works. As a result, you need to invest less in paid advertising Who is this book for? The book is suitable for all who: Want to increase their sales Understand how to influence his findability Search for access to new customer groups Want to increase their awareness Is tired of paying a lot of money for advertising Wants to know all google secrets What does this book include? This book includes: Insider knowledge about the Google ranking Expert tips Free SEO Audit Google Secrets free SEO analysis of your website Competitive SEO methodologies OFF-Page SEO instructions ON-Page SEO instructions Local SEO Instructions for page speed improvement Presentation of Black Hat SEO Guide to keyword research Guidance for creating structured data Voice SEO Content Marketing SEO benchmarking SEO in combination with social media and much more!
Author: Eric Enge
Publisher: "O'Reilly Media, Inc."
ISBN: 1491903643
Category : Business & Economics
Languages : en
Pages : 1179
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Book Description
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to
[email protected].
